Animal Wellness Action

Our overall goal is to end animal cruelty.

Our strategies include:
1. Advocating for laws that shield animals from malicious cruelty.
2. Enforcing existing laws so that animals have tangible protections.
3. Exposing cruelty and abuse wherever it festers.
4. Electing candidates who care about animals​.
5. Building partnerships with groups, agencies, and other stakeholders to advance our agenda.
6. ​Empowering citizens to join us in our cause.
7. Fighting for animals by appealing to reason, science, and commonly held values​.

We have approximately 150,000 direct supporters that we engage and educate through email and/or all major social media platforms. We also send press releases and conduct press conferences and podcasts on a national level. In addition, we have created a consortium of other like-minded nonprofit and advocacy organizations to increase the sphere of influence for each of our main issues.

1. FDA Modernization. Working with our partner organization, Animal Wellness Action, we passed legislation that removed the decades old requirement that all new drugs be tested on animals. This will save thousands of laboratory animals (beagles, monkeys, etc.) and will expedite the release of life-saving drugs to the marketplace.

2. Big Cat Safety Act. We supported and helped pass the Big Cat Public Safety Act, which shut down roadside tiger-petting operations and keeps tigers, lions, leopards, etc., out of the hands of individuals and exotic pet dealers without the expertise or desire to provide a humane, safe, and nourishing environment for the animal.

3. Kangaroos are Not Shoes. Conducted a successful campaign to educate the athletic shoe manufacturers and their customers about the commercial killing in Australia of roughly two million wild kangaroos annually — mainly to manufacture soccer cleats. To date, Nike, Adidas, Puma, and others have either ceased to use kangaroo skins or are phasing them out.