PLATINUM2024

tag! Children's Museum of St. Augustine

aka tag! Children's Museum of St. Augustine   |   St. Augustine, FL   |  www.tagmuseum.org

Mission

tag! Children's Museum provides innovative discovery and learning environments, inspiring and empowering children and families in becoming creative and caring contributors to our community and the world.

Ruling year info

2007

Executive Director

Mrs. Kim MacEwan

Main address

76 Dockside Drive, Suite 105 tag! Children's Museum of St. Augustine

St. Augustine, FL 32084 USA

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Formerly known as

Childre's Museum of St. Johns

EIN

83-0484438

NTEE code info

Children's Museums (A52)

Youth Development Programs (O50)

Children's Museums (A52)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Workshops

We're dedicated to providing play-based learning experiences that celebrate the science, technology, engineering, art, math, and history all around us. Even though the Museum isn't open yet, you can still get a jumpstart on the fun. We frequently host playful learning workshops, camps and events.

Population(s) Served
Children and youth

Where we work

Awards

Honor Award: Unbuilt Design of tag! Children's Museum by PLACE Alliance 2016

American Society of Landscape Architects

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our Scholarship program allows us to offer free admission to workshops to the under served population of our area. 2016- 25%, 2017- 42% and 2018- 70%. Our outreach program continues to grow.

Average online donation

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Other - describing something else

Direction of Success

Decreasing

Context Notes

2016 We created a specific online fundraiser which resulted in a successful increase of online donations.

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

These numbers will increase significantly once the larger facility is open. This summer we launched our high school volunteer program.

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2020 we had to pause in person and pivoted to producing science videos. There were very successful and resulted in more than 100,000 views.

Total number of species of native plants in the area(s)

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Identifying native species on the 4.5 acre campus, removing invasive species and plans to adding pollinators and create an ecosystem for birds and bees.

Number of trees cared for

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Preserving 4.5 acres of old growth forest. Working with certified arborist, native species specialists and Audubon to identify birds. Working to stop large developer from removing specimen trees.

Acres of land managed

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Raised capital funds to secure 4.5 acres of old growth forest to create an indoor outdoor children's museum. Preserved trees and and kept land from being developed into high rise townhomes.

Number of invasive species removed from managed area(s)

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Removed invasive vines and trees that overtake native plants and trees.

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

More than 10,000 followers on social media, free newsletters subscription.

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Related Program

Workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The mission of tag! Children's Museum is to offer interactive educational experiences to children and families which inspire innovation and discovery.

Through our 5 mission areas which will be presented through our exhibits and workshops. We are building a Green Living Building, our board and staff have participated in DEI trainings, we collaborated with other non profits to provide STEM kits for children to take home during the pandemic, we issued a statement on social justice and updated our bylaws. We are committed to educating community on climate change, and ways to reduce consumption.

As of now we are capable of providing workshops, both in house and off site to provide opportunities for children to learn and grow and experience the world around them. We are focused on STEAM education, environmental stewardship, citizenship and compassion.

We developed our curriculum, and programming. We raised funds to purchase 4 acres of land to construct a new children's museum. We need the additional space to serve our community. Our programs and workshops have a waiting list and this new museum galleries and outdoor space paces will provide us the opportunity to serve 85,000-90,000 each year. We are at 68% of our $7M Capital Campaign.

Financials

tag! Children's Museum of St. Augustine
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

tag! Children's Museum of St. Augustine

Board of directors
as of 02/14/2024
SOURCE: Self-reported by organization
Board co-chair

Mrs. Janice Jones

Cycle Here Media

Term: 2017 - 2024


Board co-chair

Mr. Ben Platt

Tembo CPAs

Term: 2016 - 2025

Marc Newman

PLACE Alliance

Kiran Parmar

Retired IBM Executive

Stephanie Bozard

Early Education Director

Meridith Strout

Small Business Owner

Kaneika Nimmons

CPS Director

Babette Weaver

Preschool and After School Program Owner

Drew Murfin

Financial Advisor

Beth Sweeney

Flagler College Director

Deirdre McCormick

Education Advocate

Dr. Jill Knight

Pediatrician

FUNTO AJAY

CTO

Angie Horsley

Marketing Principal

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/5/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability