Animal related

Kennel To Couch Inc

Saving Pit Bulls, One Wet Nose at a Time

aka Kennel to Couch

Abingdon, MD

Mission

Kennel to Couch is a non-profit 501(c)3 dedicated to Pit Bull Adoption Advocacy. We team with shelters, and community partners to sponsor Pit Bulls in need of adoption. We provide incentives for people to adopt Pit Bulls that have been at the shelters longest. Upon adoption, our sponsored dogs receive the K2C Pibble Package at no expense to the family. We also strive to break the disproven and detrimental stigma surrounding Pit Bulls, and provide valuable information about Pit Bull ownership.

Ruling Year

2018

President

Mr Thomas Bohne

Main Address

3114 Hidden Ridge Ter

Abingdon, MD 21009 USA

Keywords

Pit Bull Adoption Advocacy

EIN

83-0848477

 Number

6709866160

Cause Area (NTEE Code)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Alliance/Advocacy Organizations (D01)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Social Media

Blog

Programs + Results

What we aim to solve

“Pit Bulls and Pit Bull mixes average about 33% of shelter intakes nationally, but in large cities this is as high as 65%. Close to 75% of municipal shelters euthanize pit bulls immediately upon intake, without them ever having any chance at adoption. Those that are offered for adoption are usually the first chosen for euthanasia when overcrowding forces the shelter’s hand to make decisions. Studies estimate that up to 1 million Pit Bulls are euthanized per year, or 2,800 per day. Some estimates are double that number. A study by the organization Animal People reports a 93% euthanasia rate for Pit Bulls and only 1 in 600 will ever find a home.”

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

K2C Shelter Sponsorship

Where we work

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of animal clinics/shelters improved as a direct result of the nonprofit's efforts

TOTALS BY YEAR
Population(s) served

General/Unspecified

Related program

K2C Shelter Sponsorship

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

Our Shelter Sponsorship Program launched on 29 May 2019

Number of animal adoptions

TOTALS BY YEAR
Population(s) served

General/Unspecified

Related program

K2C Shelter Sponsorship

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context notes

Our Shelter Sponsorship Program launched on 29 May 2019

Number of Facebook followers

TOTALS BY YEAR
Population(s) served

General/Unspecified

Related program

K2C Shelter Sponsorship

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context notes

This metric shows the growing awareness of our mission and programs.

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

K2C’s core program has a two-fold objective: First, to reduce the amount of Pit Bulls being euthanized due to shelter overcrowding. K2C focuses on the shelter’s hardest problems. With limited capacity, just one dog at a shelter for a year effectively locks down the percentage of real estate that they occupy for that amount of time. When this happens, it brings the shelters turnover to a grinding halt. When a shelter’s throughput is slowed, it also slows the shelters ability to generate revenue from adoption fees and hinders their ability to help additional dogs which may have been adopted faster. When shelters are full, it increases euthanasia rates and the risk is most critical for any dog that has occupied a kennel for too long. K2C partner shelters commit to not euthanizing our sponsored Pit Bulls due to overcrowding, giving our Pit Bulls the time needed to get adopted. The K2C quantitative approach to sponsorship selection facilitates maximum volume for the shelter year-round, constantly promoting the adoption of the Pit Bull that will have the greatest effect on throughput, creating optimum turnover of the kennels. This approach has a compounding effect on the shelters ability to generate revenue from adoption fees and ensures that they can help as many dogs as possible because of consistently available kennel space. This system also dramatically lowers the dwell time of any one Pit Bull at the shelter, greatly reducing the mental and emotional impact of prolonged shelter life on the dog and risk of euthanasia. Second, to break through stereotypes associated with Pit Bulls. By teaming with nationally recognized training partners and providing the K2C Pibble Package to adopting families, K2C ensures that each Pit Bull adopted through us receives the support necessary to become a well-behaved ambassador for the breed. The trained Pit Bulls will ultimately change hearts and minds through their daily interaction with the public.

Our strategy for achieving our goal is through the implementation of our K2C Shelter Sponsorship which focuses on five focus areas: 1. Changing Hearts – K2C believes that one of the best ways to educate the public and change minds about the Pit Bulls is to simply get more Pit Bulls out of the shelters, properly trained (dogs and owners), creating public ambassadors for the breed. As more Pit Bulls are observed as loving family dogs, the more normalized the idea will become. K2C strives to see more and more people saying, “my neighbor has a pit bull and it is the sweetest thing”. 2. Changing Minds - Our website, blogging efforts, and social media presence not only focus on getting our sponsored pit bulls adopted, it serves as a platform to advocate for pit bulls and change people’s minds about the breed through educational posts and debunking pit bull myths. Our SEO and Domain Authority Strategy will ensure maximum outreach. 3. Maximizing Shelter Throughput - Our program takes a quantitative approach to maximizing our partner shelters’ turnover rates by focusing on Pit Bulls who have been there longest, and incentivizing families to adopt those Pit Bulls. This reduces dwell time for dogs in shelters, reduces the possibility of euthanasia, and creates space for other dogs that may be adopted more quickly. 4. Adoption Retention - The American Humane Society did a comprehensive study to understand how to maximize retention of adopted pets, ensuring they are not returned to the shelter. The study offered eight key findings related to dogs. By offering training and veterinary support at the point of adoption and in the immediate time following as the core of our sponsorship package, K2C addresses six key findings: a. Offering support at the point of acquisition. b. Reducing the barrier of ownership with veterinary/general expenses support. c. Understanding that preparatory work (training) completed before adoption does not have a large effect on retention (K2C training is after adoption to enhance bond with new owner). d. Implementing an intervention strategy within the first, critical weeks of adoption with professional help with our nationally certified training partners. e. Providing behavioral support that focuses on solidifying the human-animal bond. f. Providing an innovative strategy by implementing a post-adoption program that facilitates veterinary visits and cultivates a supportive relationship between adopters, shelter facilities, and the community partners that support us. 5. Engaging the Community – K2C partners with businesses and the community to provide our K2C Pibble Package which is constantly expanding. We are rapidly networking within Maryland to bring several corporate partners, board members, sponsors, and additional capabilities on board all in the spirit of Pit Bull advocacy. The larger the K2C operation grows, the more entrenched our mission becomes within the community that fosters it.

K2C is very active on social media with an aggressive content release schedule. The K2C website contains information on Pit Bull myths and facts and produces blog content to educate the public about the breed. These efforts serve to promote Pit Bulls in a positive light. K2C has a professionally implemented digital marketing and Search Engine Optimization (SEO) strategy which is rapidly advancing K2C’s domain authority. This strategy ensures that K2C’s educational and stigma breaking efforts reach a maximum audience. Using K2C social media platforms to run paid advertisements for our adoptable Pit Bulls serves a triple utility for K2C. 1. Reaching potential adopters 2. Raising awareness of the organization (driving donations, volunteer efforts, outreach) 3. Driving traffic to the website where we address breed stigma and educational information Simply put, the quicker we can add additional shelters to our program, the faster we can expand our geographical footprint, and increase the amount of Pit Bull we sponsor. These additional sponsorships will allow us to increase the amount awareness and education initiatives in our community.

The K2C Shelter Sponsorship program measures the effectiveness of each individual Pit Bulls adoption campaign through speed of K2C adoption vs. length of time the shelter has been trying to adopt the same Pit Bull. K2C focuses on adopting one Pit Bull at a time, per shelter, targeting the dog that has been there longest. Example: At the Harford County Humane Society, Ace (our first sponsored Pit Bull), has been caged since December 2018. K2C sponsored Ace on 16 June 2019. We were contacted only 10 days later by the man who will be taking Ace home on 23 July 2019 (delay due to Shelter policies). Ace’s new family saw our advertisement on Facebook and was thrilled that they would be able to receive professional training to help integrate Ace into their lives. We have been working hand in hand with the shelter and family to facilitate the adoption throughout the process. The effectiveness of the K2C Shelter Sponsorship program is multi-faceted. K2C acts as a force multiplier and efficiency optimization capability for our partner shelters, as an adoption retention program and financial assistance tool for our adopting families, and as a lead generation stream to incentivize our industry partners to stay engaged. The culmination of these three effects forwards our mission to break the stigma of the breed and decrease the amount of Pit Bulls put to sleep. As our first year (2019) progresses, the public will be able to track our progress through the expansion of our Pibble Package and the adopted section of our website.

In our first few months of operations since the launch of our website on 29 May 2019, Kennel to Couch has achieved the following: Developed and launched www.kenneltocouch.org with our partners at FifteenFOUR Studios (Baltimore) Partnered with the Humane Society of Harford County, MD as our first sponsored Kennel Solidified and partnered with the following community partners to provide "Pibble Package" benefits: Sit Means Sit Baltimore - Free training assessment Sit Means Sit Baltimore - Initial training Sit Means Sit Baltimore - Training Equipment (if necessary) Banfield Pet Hospital - Free exam and consultation Embrace Pet Insurance - 5% stacking discount Engaged in a very aggressive Social Media Strategy via Facebook, Instagram, Twitter, Linkedin with over 6000 combined followers Created and manages a growing Facebook community to assist dogs and people that are outside of the K2C network Successfully obtained and engaged in a dynamic Google Ads campaign provided by the Google Grant Began a campaign to add funds that will sustain expansions into additional shelters MOST IMPORTANTLY - We have gotten our first dogs that we have sponsored adopted!

External Reviews

Photos

Financials

Kennel To Couch Inc

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Operations

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable

Organizational Demographics

Who works and leads organizations that serve our diverse communities? This organization has voluntarily shared information to answer this important question and to support sector-wide learning. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

SOURCE: Self-reported; last updated 11/27/2019

Leadership

The organization's leader identifies as:

Race & Ethnicity
White/Caucasian/European
Gender Identity
Male, Not Transgender (Cisgender)
Sexual Orientation
Heterosexual or Straight
Disability Status
Decline to state

Race & Ethnicity

No data

Gender Identity

No data

Sexual Orientation

No data

Disability

No data

Equity Strategies

Last updated: 11/27/2019

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data

done
We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.