Forward Impact

Change through storytelling

aka Represent Justice   |   Los Angeles, CA   |  representjustice.org

Mission

Represent Justice’s mission is to turn stories into action to change the justice system, while building the capacity of system-impacted communities.

Ruling year info

2018

Chief Executive Officer

Daniel Forkkio

Main address

777 South Alameda Street Second Floor

Los Angeles, CA 90021 USA

Show more contact info

Formerly known as

Good Films Impact

EIN

83-1501685

NTEE code info

Film, Video (A31)

Television (A32)

Civil Rights, Advocacy for Specific Groups (R20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The battle for racial justice couldn’t be more critical than among prosecutors and judges – the individuals responsible for sentencing, and perpetuating unjust, unfair, extreme sentencing. Represent Justice aims to end unfair sentences in criminal cases and stop racial bias in criminal justice by educating the public about the importance of fair prosecutors and judges.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Policy Research & Advocacy

We engage in advocacy initiatives designed to create public demand around the need for justice-system transformation, with a focus on tipping-point issues where our involvement alongside other community organizations and system-impacted advocates can be the most effective, and where we can make the greatest impact.

Population(s) Served
Artists and performers
Incarcerated people

Our Ambassador & partnerships program grows the visibility, influence and capacity of system-impacted movement leaders and organizations in the justice ecosystem, to ensure their expertise and experience is included, heard, and valued.

We use our digital and communications infrastructure, as well as our convening power, to provide unique program opportunities to system-impacted leaders and grassroots advocates, and to bring additive support to the movement. Whether providing emergency re-entry support, voter information, basic supplies or storytelling opportunities, Represent Justice seeks to build the capacity of others so that, together, we can make a meaningful difference in the field of justice reform.

Population(s) Served
Artists and performers
Incarcerated people

Our storytelling strategy is rooted in narrative and cultural change theories, with an emphasis on sharing the stories of (and by) system-impacted individuals in order to bring the public more proximate to the justice system, thereby increasing public demand for change.

Population(s) Served
Artists and performers
Incarcerated people

Since the campaign’s inception, Represent Justice has been dedicated to restoring the humanity of system-impacted people and fighting for a more equitable justice system. As such, Represent Justice is honored to lend our efforts to support the Justice for Julius Jones campaign — an urgent effort to free an innocent Black man on death row in Oklahoma.

In supporting the Justice for Julius Jones campaign, Represent Justice has been able to cull support from influencers and stakeholders in Oklahoma. Athletes with ties to the state like Blake Griffin, Trae Young and Russell Westbrook have written letters in support of the campaign, Kim Kardashian spoke with Jason Flom about the case on Flom’s Wrongful Conviction podcast, and have enlisted the support of leaders in the faith community like Craig Groeschel of Life Church and Bishop TD Jakes. A petition in support of Julius’ freedom has garnered over 6 million signatures.

Population(s) Served
Artists and performers
Incarcerated people

Represent Justice’s Surrogates and Ambassadors are proud to present FREE OUR VOTE, a guide to voting for and by people impacted by the justice system. This guide offers historical context for disenfranchisement, explain who may be on the ballot and why they are important, as well as how to find out if you are eligible to vote in your state and what your rights are once you are registered.

Population(s) Served

In partnership with Anti-Recidivism Coalition, REPRESENT JUSTICE facilitates a series of basketball games and intimate roundtable discussions that highlight stories of hope, redemption and the power of sports and community inside prison facilities across the United States. The games and discussions include currently incarcerated men and women, REPRESENT JUSTICE Surrogates, and current and former NBA and WNBA players. In select prison facilities, family members will be able to attend and watch the game in addition to celebrity guests, elected officials, media and other residents of the prison facility. REPRESENT JUSTICE has facilitated games with the Los Angeles Lakers, Sacramento Kings, Milwaukee Bucks and Cleveland Cavaliers, among other teams.

Population(s) Served
Artists and performers
Incarcerated people
Artists and performers
Incarcerated people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of youth service participants who have involvement in juvenile justice system

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups, Work status and occupations, Social and economic status

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

MISSION
Represent Justice’s mission is to turn stories into action to change the justice system, while building the capacity of system-impacted communities.

VISION
Represent Justice’s vision is a fair legal system, dignity for system-impacted individuals and communities, and an end to extreme sentencing and mass incarceration.

NARRATIVE CHANGE
Changing the way people talk about the issue and the language that they use.

CULTURAL CHANGE
Changing the way people publicly engage on the issue and mobilizing them to act differently. Redefining how they see their own role in affecting change — whether that’s to buy or boycott, donate, or volunteer.

CHANGING STRUCTURE
Top down change, whether in business or politics, directly influencing law and policy to change future outcomes.

GRASSROOTS CAPACITY BUILDING
Supporting the work of national and local advocacy organizations who have been doing, and will continue to do, the important work on the ground once the film has come and gone.

STORYTELLING AND NARRATIVE CHANGE
Our goal is to shift culture and transform public opinion of incarcerated individuals through values-based human conversations focused on redemption, forgiveness, and the possibility of a second chance. Through this, we aim to engage people with content and experiences that bring them proximate to injustice and the role that race plays in the system; sparking empathy and public action.

IMPACT DISTRIBUTION AND AUDIENCE ENGAGEMENT
Our goal is to increase the reach and audience engagement of film and multimedia projects among core audiences. In doing this, we plan to support the growth of impact media and system-impacted storytellers, with a focus on stories of hope and redemption.

AMBASSADOR PROGRAM
The ambassador programs aims to collaborate with 16 system-impacted Ambassadors as advisors and advocates on strategic efforts, storytelling, and grassroots activism for Represent Justice. The ambassadors will continue to be the core spokespeople and voice of Represent Justice and appear at events and share their story and perspective. Represent Justice wants to support innovation and growth for impact films and system-impacted storytellers, with a focus on content that shares stories of hope and redemption. Through this program, we hope to build capacity and skills for Ambassadors as advocates through trainings, collaboration and workshops.

PARTNERSHIP AND CAPACITY-BUILDING
Our partnerships program is designed to Identify current and new organizations for partnerships, focusing on small and local grassroots organizations for whom the support of grants serves as a capacity builder in the success of their programs. Represent Justice seeks to support a broader coalition of partner organizations by creating and sharing educational resources for digital storytelling. Lastly, we will continue to identify opportunities to support local organizations engaged in “tipping point” policy changes.

PLAY FOR JUSTICE
Produced by PLUS ONE Society and Executive Produced by Kristen Ingram.

In partnership with the NBA, Anti-Recidivism Coalition, and local teams, players, and community based organizations and partners, REPRESENT JUSTICE facilitates a series of basketball games and intimate roundtable discussions that highlight stories of hope, redemption, and the power of sports and community inside prison facilities across the United States.

The games and discussions include currently incarcerated men and women; REPRESENT JUSTICE Surrogates; current and former NBA and WNBA players; and elected officials. In select prison facilities, family members are invited to attend and watch the game in addition to celebrity guests, media, and other residents of the prison facility.

IMPACT DISTRIBUTION PROGRAM
- Total Screenings: 496
- Theatrical Screenings: 438
- Non-theatrical Screenings: 58
- Grassroots Screenings: 288
- Educational Screenings: 139
- Policy Screenings: 25
- Sports Team Screenings: 44
- States Engaged: 40
- Cities/Towns Engaged: 218
- Audience Reach: 65,000

STATE-BASED POLICY WORK
Together with partner organizations, Represent Justice pushed to advance policy change in at least two target states toward abolishing the death penalty, ending extreme sentencing, and/or eliminating life without parole for juveniles.

- On October 12th, 2020, Michigan Governor Whitmer signed Clean Slate legislation expanding opportunities for expungement into law.

- Play for Justice was a turning point in the journey of SB 3 as it opened the door for members of the Ohio House of Representatives to interact with incarcerated people and gain proximity to the very circumstances they had the potential to transform. They were able to hear directly from system-impacted people about the unaddressed trauma they experienced as youth that led them to prison, and the fears they had about being released from prison with inadequate services. In July 2020, the Ohio senate passed SB-3 with a 25-4 vote after more than a year of committee hearings.

- In March 2020, Colorado Gov. Jared Polis signed a bill to abolish the death penalty and commuted the sentences of three men on death row.

PARTNERSHIPS ENGAGEMENT
The partnerships team served as the liaison between the campaign and over 200 partner contacts. By the end of the campaign, we will have distributed close to $2.7 Million to more than 25 different organizations engaged in criminal justice reform nationwide.

LOOKING FORWARD
Plans for the immediate future include continued focus on our storytelling and narrative change work, with a particular interest in persuading the public on the “redemption” narrative, and scaling our Surrogate and Ambassador program as a means to achieve that narrative work. We will focus on impact distribution by extending the reach of JUST MERCY further into educational settings, but partnering with other content creators as well to provide packages of relevant content and lesson plans for each. We are also working with the NBA to re-launch a COVID-19 appropriate version of Play for Justice, our programmatic crown jewel program of the campaign. The program brought together affiliate teams with celebrity guests, state and local policymakers, and incarcerated individuals in correctional facilities for a series of basketball pickup games and intimate roundtable discussions. These events highlighted stories of hope and redemption, and leveraged the power of sports to bring decision makers proximate to the issue by connecting with those most directly affected by the system. We facilitated games with the Los Angeles Lakers, Sacramento Kings, Milwaukee Bucks, and Cleveland Cavaliers.

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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Forward Impact

Board of directors
as of 9/21/2021
SOURCE: Self-reported by organization
Board chair

Julio Marcial

Liberty Hill Foundation

Term: 2019 - 2022

Julio Marcial

Liberty Hill

Scott Budnick

One Community

Liesl Copland

Endeavor Content

Heidi Nel

New Theory Ventures

Shaka Senghor

Shaka Senghor, Inc.

Organizational demographics

SOURCE: Self-reported; last updated 10/27/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Male
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data