Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Nurse Guidance Hotline Program
A no or low-cost guidance hotline and scheduled call platform staffed by cannabis trained nurses available Monday-Friday 8am-7pm MT. Leaf411™ believes that knowledge is power, especially when it comes to legal cannabis use. We live in a world where many people use the internet to self-diagnose and treat themselves, especially when it comes to cannabis medicine. Leaf 411 Nurses are trained in cannabinoid sciences and are able to get healthcare consumers started in the right direction.
Outreach Program
Leaf411™ cannabis trained nurses provide free education in-person and virtual community events for the public and medical professionals.
Affordability Program
Product Donations
Marijuana, CBD and Hemp products are donated to Leaf411. Strategic partnerships help Leaf411 get donated products into the hands of low-income patients through our partnerships with participating retailers and dispensaries.
Where we work
External reviews

Photos
Videos
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
At Leaf411, our mission is to tackle healthcare inequality by providing cannabis education to the consumer at a very low cost and by offering free services. Leaf411 was built on the belief that affordability and accessibility to professional medical advice should never be barriers to using cannabis safely and effectively. We know with so much misinformation out there, it takes time to review the research and develop evidence based information that is current and up to date. Trying to stay current with the evidence has proven difficult and with so many consumers coming to cannabis for age related and chronic conditions, brands may not have qualified healthcare professionals to answer their medical questions. Leaf411 is trying to solve that very problem. We provide the nation's first, free cannabis nurse hotline to consumers. To further this mission, Leaf411 has created additional programs focused on providing free community education and product affordability by connecting product donations to people in need by creating partnerships that connect cannabis industry leaders and diverse community organizations across the country for social good.
What are the organization's key strategies for making this happen?
Our strategy is to grow our 3 Programs (Hotline/Guidance Calls, Outreach and Affordability) to gain national recognition to be able to serve communities across the country. To grow our national outreach we are hiring a PR and Marketing firm in hopes of gaining visibility across the country.
What are the organization's capabilities for doing this?
We are finishing our first full financial audit of the organization to allow larger grant request to accomplish these goals.
What have they accomplished so far and what's next?
We have grown our Hotline Program to include Scheduled Guidance calls to meet the needs of the public.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
We serve any community member at a national level. We collect identifying and non-identifying demographic data with each caller to the hotline. We receive instant, verbal feedback regarding the program and service with every hotline and scheduled call.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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What significant change resulted from feedback?
We noticed an increased number of callers who are seeking a reduced cost for their purchases so we realized we needed to immediately relaunch our Affordability Program.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Leaf411
Board of directorsas of 02/12/2022
Katherine Golden
Leaf411
Term: 2018 - 2022
Eloise Theisen
Leaf411, Radicle Health
Term: 2021 - 2022
Katherine Golden
Donald Golden
Eloise Theisen
Leaf411/Radicle Health
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
No data
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 02/12/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.