GOLD2023

Leaf411

Affordable & Trusted

Denver, CO   |  Www.leaf411.org

Mission

Mission: Founded in 2019, LEAF411 is a 501(c)(3) nonprofit operating the nations first, cannabis-trained nurse hotline. Leaf411's main mission is to tackle healthcare inequality by providing cannabis education to the consumer at no cost. We do this by providing education and directional support to the general public about the safe use of legal cannabis (marijuana and CBD hemp). Its team of cannabis-trained nurses are passionate about helping consumers access evidenced based education about legal cannabis use while also promoting harm reduction.

Notes from the nonprofit

At Leaf411, our mission is to tackle healthcare inequality by providing cannabis education to the consumer at a very low cost and by offering free services. Leaf411 was built on the belief that affordability and accessibility to professional medical advice should never be barriers to using cannabis safely and effectively. We know with so much misinformation out there, it takes time to review the research and develop evidence based information that is current and up to date. Trying to stay current with the evidence has proven difficult and with so many consumers coming to cannabis for age related and chronic conditions, brands may not have qualified healthcare professionals to answer their medical questions. Leaf411 is trying to solve that very problem. We provide the nation's first, free cannabis nurse hotline to consumers. To further this mission, Leaf411 has created additional programs focused on providing free community education and product affordability by connecting product donat

Ruling year info

2019

CEO and Co-Founder

Katherine Golden

CNO and Board President

Eloise Theisen

Main address

3461 Ringsby Ct Suite 240

Denver, CO 80216 USA

Show more contact info

EIN

83-2421133

NTEE code info

Hot Line, Crisis Intervention (F40)

Nursing Services General (includes Candy Stripers) (E90)

Consumer Protection and Safety (W90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As regulated markets expand in the United States, the number of consumers interested in cannabis also expands. But conflicting information and self-serving marketing messages can confuse curious consumers, many of whom may already have inaccurate assumptions about cannabis. In addition, most states prohibit cannabis dispensaries from providing recommendations or medical advice. Leaf411 serves as an unbiased source for information from licensed professional nurses with specific training on cannabis and how it can impact specific conditions and symptoms. We help consumers and patients make well-informed decisions about integrating cannabis and hemp CBD into their health care regimen.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Nurse Guidance Hotline Program

A no or low-cost guidance hotline and scheduled call platform staffed by cannabis trained nurses available Monday-Friday 8am-7pm MT. Leaf411™ believes that knowledge is power, especially when it comes to legal cannabis use. We live in a world where many people use the internet to self-diagnose and treat themselves, especially when it comes to cannabis medicine. Leaf 411 Nurses are trained in cannabinoid sciences and are able to get healthcare consumers started in the right direction.

Population(s) Served
Adults

Leaf411™ cannabis trained nurses provide free education in-person and virtual community events for the public and medical professionals.

Population(s) Served
Veterans
Seniors

Product Donations
Marijuana, CBD and Hemp products are donated to Leaf411. Strategic partnerships help Leaf411 get donated products into the hands of low-income patients through our partnerships with participating retailers and dispensaries.

Population(s) Served
Adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

At Leaf411, our mission is to tackle healthcare inequality by providing cannabis education to the consumer at a very low cost and by offering free services. Leaf411 was built on the belief that affordability and accessibility to professional medical advice should never be barriers to using cannabis safely and effectively. We know with so much misinformation out there, it takes time to review the research and develop evidence based information that is current and up to date. Trying to stay current with the evidence has proven difficult and with so many consumers coming to cannabis for age related and chronic conditions, brands may not have qualified healthcare professionals to answer their medical questions. Leaf411 is trying to solve that very problem. We provide the nation's first, free cannabis nurse hotline to consumers. To further this mission, Leaf411 has created additional programs focused on providing free community education and product affordability by connecting product donations to people in need by creating partnerships that connect cannabis industry leaders and diverse community organizations across the country for social good.

Our strategy is to grow our 3 Programs (Hotline/Guidance Calls, Outreach and Affordability) to gain national recognition to be able to serve communities across the country. Consumers with a quick cannabis question can call the free Leaf411 hotline at 844-LEAF411 (844-532-3411) to speak with a nurse and have their question answered. Consumers who have multiple questions or would like more in-depth information can schedule a low-cost guidance session with a licensed cannabis nurse. Available in half-hour initial sessions and 15-minute follow-up calls, guidance calls are held via phone and cost $25 per session, although there is financial assistance available for those with limited ability to pay. Consumers can trust the guidance they receive from Leaf411’s passionate nursing staff because it is based on experience and evidenced-based knowledge. To support Leaf411 or schedule a free or low-cost guidance session, call 844-LEAF411 (844-532-3411) or visit Leaf411 online via chat at leaf411.org. To grow our national outreach we are hiring a PR and Marketing firm in hopes of gaining visibility across the country.

Leaf411 creates an incredible corporate social responsibility (CSR) opportunity for businesses interested in removing the stigma surrounding cannabis, educating consumers and creating greater access to affordable healthcare information. Leaf411 offers businesses multiple ways to get involved, enabling businesses to better serve cannabis consumers and build the reputation of their brand and the cannabis industry.

Memberships with Leaf411 allow businesses to offer free Leaf411 nurse guidance calls to their customers while providing a resource to direct customers to evidence-based information on cannabis use. Often stymied by regulations, cannabis dispensaries and manufacturers gain a valuable partner to consumer education through Leaf411. Current and longtime Leaf411 business members include some of the biggest brands in the cannabis industry like Wana Brands, Incredibles, Mary’s Medicinals, Aspen Green, Seed & Smith and Elixinol, to name a few. Business memberships can be paid annually or on a monthly basis, and are available at a wide range of financial levels to allow businesses of all sizes to participate.

Corporate sponsorships are also available for those businesses that are unable to commit to a membership level or do not need access to all of Leaf411’s consumer services. Available for just $1,000 annually or $100/month, corporate sponsorships enable companies to promote their brand as a patron Leaf411 on their website and provide Leaf411’s low-cost nurse guidance services marketing materials to their customers.

Leaf411 was built on the belief that affordability and accessibility to professional medical advice should never be barriers to using cannabis safely and effectively. To further this mission, Leaf411 has created programs focused on community education and product affordability, creating partnerships that connect cannabis industry leaders and diverse community organizations across the country for social good.

One of the promises of the legalization of cannabis was that it would open access to an inexpensive treatment option for a variety of healthcare and wellness concerns. But barriers to access and an inability to tap medical resources often leave many underserved communities, including U.S. Veterans, older adults and lower-income households, with little to no inexpensive guidance or access to cannabis. Leaf411 firmly believes that in order to fulfill the promise of cannabis, the industry must work to tackle healthcare inequality.

Leaf411's suite of services progress includes educating:

Healthcare centers and patient groups

Functional and integrative practices, pain doctors, and skilled nursing facilities are just a few examples of health centers and patient groups seeking alternative treatment options for a variety of ailments. Leaf411 serves as a trusted, unbiased resource for cannabis knowledge and personalized guidance, providing a means for healthcare centers and patient groups to effectively utilize cannabis products in their care regimens.

Health centers and patient groups can lean on Leaf411’s professional nurses with specific training on cannabis, providing confidence that they are utilizing the most current evidence-based cannabis information to make well informed decisions for patient health.

Elected officials

As cannabis legalization proliferates across the United States, the need for evidence-based information about cannabis increases. Consumers in newly legal markets need access to cannabis information, and elected officials in those markets need to feel comfortable that this information is available in order for them to support legalization efforts. As a result, elected officials are a critical component for Leaf411’s mission.

Law enforcement

Similarly to elected officials, law enforcement personnel are a critical audience for Leaf411’s message of cannabis education. Through its public outreach and consumer education efforts, Leaf411 can disseminate information that law enforcement needs to be available in their communities. Leaf411 believes that effective cannabis education goes hand in hand with law enforcement efforts.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection

Financials

Leaf411
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Leaf411

Board of directors
as of 11/16/2023
SOURCE: Self-reported by organization
Board co-chair

Katherine Golden

Leaf411

Term: 2018 - 2023


Board co-chair

Eloise Theisen

Leaf411, Radicle Health

Term: 2021 - 2023

Katherine Golden

Donald Golden

Eloise Theisen

Leaf411/Radicle Health

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 11/13/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 02/12/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.