Programs and results
What we aim to solve
Election infrastructure has been perennially over-looked while the focus and money has been poured into candidates and campaigns. Without the fundamentals in place e.g. a fair and secure process of canvassing the ballots, high-speed optical scanners, and voter-verified paper ballots, our elections are vulnerable.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Election Infrastructure
Due to a worldwide viral contagion, we knew we had to act quickly to ensure that our democracy was not going to be at the expense of our health. This meant working with the Executive Branch to get necessary tools such as secure ballot drop boxes which needed funding and lead time. At the same time, we educated voters who were voting by mail for the first time. Under our nonpartisan 501(c) 3 nonprofit, we:
- Created VoteByMailNJ.org website with over 100,000 unique visitors to educate the public with the top page “What Does a Mail-in Ballot Look Like” garnering over 55,000 visitors.
- Wrote two op-ed letters on election infrastructure needed during a pandemic appearing in NJ.com and The New Jersey Globe.
- Conducted educational webinars on Primary and General Elections with statewide, regional, and local nonpartisan civil rights, faith-based, secular, civic, universities, and community organizations and their members including Jewish Federation of Greater MetroWest, Zioness NJ, NAACP-NJ, Kean Univ, and Rutgers.
- Provided expert testimony on three election bills in the State Government, Wagering, Tourism & Historic Preservation Committee and appeared in numerous articles on elections.
- Presented independent research and voter data, and made recommendations to Executive Branch officials for two Executive Orders pertaining to the Primary and General Elections.
Census 2020
The Census takes place every 10 years and is the accounting of all residents in the United States. This essential data is used to determine both Congressional and Legislative districts. The information that is collected is further used by the federal and state governments and agencies to allocate resources. It provides everyone from nonprofits, businesses, academic institutions pertinent insight on the residents so that the organizations' missions can be met effectively or adjusted based on the make-up of the residents in any given geography. When residents are undercounted, states lose out on both Congressional seats and federal funding. In New Jersey where we have a large immigrant population, the fear on citizenship questions and the anti-immigrant legislation has sowed fear in the immigrant communities.
We employed our core competency of having a statewide network and focused on helping New Jersey with the 2020 Census. We worked diligently and:
- Became a Partner with the US Census Bureau.
- Provided Census Ambassador training in 13 counties with 230 Ambassadors trained.
- Posted 3200 English Census flyers, 800 Spanish Census flyers and 2100 trilingual flyers in Hard-to-Count communities in 13 counties at houses of worship, grocery stores, hair and nail salons, libraries, community centers, senior living homes, town/municipal buildings, liquor stores, laundromats, and other retail shops.
Where we work
Awards
Governor's Jefferson Awards 2021
New Jersey State
External reviews

Photos
Videos
Our Sustainable Development Goals
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Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
PEOPLE, PROCESS, PRODUCTS: We will work to educate the People, improve the Process at the county level, and get the Election Officials the Products they need to carry out our elections.
What are the organization's key strategies for making this happen?
As the premier nonprofit that led the expansion of voting access in New Jersey, we have the relationships with legislators and the Executive Branch to achieve our objectives of improving our election infrastructure. We will meet with the legislative staffers and work with Executive Branch officials to educate them on the key components required for a sound election infrastructure using our independent research and recommendations.
What are the organization's capabilities for doing this?
Our core competency is our ability to have independent voter data research that allows us to make sound recommendations to both increase access to the polls and decrease voter disenfranchisement. We have on-the-ground presence in all 21 counties in New Jersey: we reach voters where they are.
What have they accomplished so far and what's next?
In 2020, we were effective in working with the Executive Branch on two executive orders pertaining to elections. Highlights include:
- mailing a mail-in ballot to every active registered voter in NJ giving them an option to voter from home during the pandemic
- installing new and secure ballot drop boxes in every county
- removing the requirement to have postmarks for canvassing ballots
Additionally:
- VoteByMailNJ.org website: over 100,000 visitors. When our preliminary data showed that counties with high spanish-speaking households had the highest correlation of ballot rejection, we translated our entire website to Spanish and provided election education for voter outreach with other organizations. Two op-ed letters on election infrastructure needed during a pandemic in NJ.com and The New Jersey Globe.
- Conducted educational webinars on Primary and General Elections with statewide, regional, and local nonpartisan civil rights, faith-based, secular, civic, universities, and community organizations and their members including Jewish Federation of Greater MetroWest, Zioness NJ, NAACP-NJ, Kean Univ, and Rutgers.
- The only organization to provide testimony on three election bills in the State Government, Wagering, Tourism & Historic Preservation Committee.
- Provided independent research and met with Executive Branch officials to make recommendations for two Executive Orders 177 pertaining to the Primary and General Elections.
We also were involved in the 2020 Census!
- Became a Partner with the US Census Bureau.
- Provided Census Ambassador trainings in 13 counties with 230 Ambassadors trained.
- Posted 3200 English Census flyers, 800 Spanish Census flyers and 2100 trilingual flyers in Hard-to-Count communities in 13 counties.
What's Next?
With elections occurring twice a year, every year in New Jersey, we work year-round on voter education. Timelines and laws change and new voters are registered every day so our work on educating the voter never stops.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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ATNJ EDUCATION FUND
Board of directorsas of 1/18/2022
Nhu-Uyen Khuong
ATNJ Education Fund
Term: 2018 - 2020
Scott Salmon
ATNJ Education Fund
Samantha Bobila
ATNJ Education Fund
Ahmed Shehab
ATNJ Education Fund
Cindy Matute-Brown
ATNJ Education Fund
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 01/18/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.