Emily's Hope

Emily’s Hope Board of Directors identified four goals the organization must prioritize to position
itself for the desired growth:
1. Fund Development- continue to raise money and identify new revenue streams.
2. Mission Effectiveness- continue to provide quality services to the families of those
affected by addiction.
3. Vision Execution- execute and scale the new educational curriculum.
4. Visibility and Branding- direct people to the services that Emily’s Hope provides in an
effective manner.
5. Organizational Structure and Staffing- Short term operational staff support with
intentions for Kennecke to become Executive Director in 15 months.

Fund Development:
 Educational curriculum funding opportunities.
 Finding new and improving current funding sources.
 Organizational focus.

Mission Effectiveness:
 Gather testimonials.
 Evaluate fundraising strategy.
 Build a donor database to help with fundraising plan.
 Create an adolescent scholarship for Avera care center.
 Create a solid timeline for staffing and Executive Director role.
 Focus on podcast statistics, website page views, social media following.
 Gathering data to help decide best use of funds.

Vision Execution
 Hire staff member.
 Get resources to families.
 Expand social media presence.
 Focus on business partnerships.
 Further define plans for the curriculum.
 Bring an educational expert on to the board.
 Execution of educational curriculum pilot program.
 Find ways for board to support Curriculum committee.
 Determine an expansion model: Chapters? Franchise?
 Redirect funds to new priorities identified through strategic planning.
 Ensure preparation for execution of curriculum to start in Dell Rapids.

Visibility and Branding
 Website metrics.
 Blog and podcast.
 Fundraising events.
 More branded swag.
 Paid social media staff.
 Host an art competition.
 Media presence beyond KELO.
 International Day of Overdose opportunities.
 Seek out events with teachers, outreach to school districts.
 Developing speaking opportunities through a speakers’ agent.
 Angela speaking engagement at launches or graduations of curriculum.
 All branding strategies should apply to local, regional, and national level.
 Sponsor a Teacher in Humanities award to create incentive and connection.

Organizational Structure and Staffing
 Angela Kennecke to assume Executive Director role October 2022.
 Grow Board of Directors