Senior Housing Options Inc

Where the light is always on....and the door is open to anyone

aka SHO   |   Denver, CO   |


Providing residential communities and caring services to enrich the lives of older adults in Colorado.

Ruling year info


Chief Executive Officer

Vennita Jenkins

Main address

1510 17th St

Denver, CO 80202 USA

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NTEE code info

Senior Citizens' Housing/Retirement Communities (L22)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Colorado seniors’ Social Security payments and median income in retirement typically fall short of basic housing and essential needs. The Colorado Elder Index defines basic needs as those essential to health and safety—housing, food, transportation, etc. Seniors with incomes below the local Elder Index are more likely to make difficult spending choices, to go without one or more basic need, and to have trouble remaining in their homes as they age and/or their health declines. Senior Housing Options, Inc. (SHO) is a charitable organization that serves low and moderate income older adults and adults with physical and mental disabilities. We currently own and/or manage both assisted living and affordable apartment living units for over 360+ residents including properties in Cortez, Denver, Longmont, and Parachute. We are Colorado’s long standing non-profit in the housing sector, providing the best options for older adults.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Low-Income Housing (Apartments)

Our low-income apartments are subsidized by the Federal government and are designed for seniors and adults with disabilities who enjoy living independently but need the financial assistance provided through the subsidy. In our apartments, we keep rents affordable.

-Apartments are in great locations, both urban and rural settings
-Close to neighborhood shops, dining & more
-Private kitchens and shared laundry facilities
-Easy access to public transportation
-A community of seniors and adults with disabilities living together
-Pet, companion, and support and service animal-friendly
-Multifamily Project Based Section 8 Available (This means that our apartments are available for seniors and disabled individuals ((and their families if applicable)) with incomes at or below 50% of the area median income)
-A section 8 voucher is not required because assistance is assigned to the unit

Population(s) Served

For seniors and older adults with disabilities, our assisted living residences provide an array of support services such as meals, housekeeping, assistance with medications, and personal care. Resident- directed plans of care are tailored to meet the needs of the individual, built on strengths and clearly identifying how and when help is needed. Staff is available 24 hours a day to assure a safe and secure environment.

Assisted living is very different from a nursing home. Residents are able to direct the planning of their daily activities according to their own interests and needs. They are encouraged to maintain an active lifestyle including ties with family members, friends, and other interests in the community. Scheduled outings and on-site programs offer additional opportunities for meaningful engagement.

Our quality management team monitors residences quarterly and provides the training and tools necessary to assure the highest practicable quality of life for our residents. Assisted living residences are licensed by the Colorado Department of Health, and inspected regularly.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our vision is that Colorado’s older adults live and thrive in a safe, caring community regardless of their financial means.

In 2019 Senior Housing Options celebrated 40 years of serving the low income adults and adults with disabilities communities. We have made great strides in our last 40 years, and moving forward our plan in to continue to build, update, and grow.

Our 2019-2020 plans are a total renovation of our Olin Subsidized Housing Units, and continued upgrades to our lower downtown Denver Assisted Living Facility, The Barth Hotel. These renovations will enhance and improve the lives of the individuals that call these facilities their home with updated individuals units, fitness area, and upgraded outdoor courtyard.

We serve nearly 400 residents in ten residences throughout the State. And we are dedicated to ensuring that our services are available to those that need us the most. We promote a resident-centered culture where we honor individual choices, respect uniqueness and promote dignity of the individual. Our environments offer opportunities for growth, purpose, and a sense of community and belonging.

In 2019 SHO hired a full time Marketing and Development Manager to work with local healthcare organizations. In working with local organization we can collaborate and continue to provide education on our services.

We have increased our online and social media presence, allowing us to reach more individuals with our message of support for seniors and adults with disabilities. Our hopeful outcome is that we attract those individuals who have family member for whom they are seeking a safe environment for in the later years, as well as younger volunteers and donors to keep SHO's messages alive for years to come.

We have expanded our online giving platform to include an Amazon Smiles campaign to expand our giving community to include all individual giving abilities. Where we are grateful for our large donors and grants, we are equally as grateful for the individual able to give $1, or add an extra item for donation to their Amazon cart.

SHO is enhancing donor opportunities through online platform giving through our website, Giving Tuesday campaign, Quarterly Newsletters, and two major fundraising events in 2019-2020. In addition SHO will increase grant submissions to secure organizational donations to allow us to enhance, update, and grow our facilities in order to increase the number of individuals we may serve.

SHO's 2019-2020 Board of Directors is a strong diverse collaboration of individuals. Our Board of Directors has a "Give or Get" campaign that keeps them directly involved with raising funds for the organization. Within the Board we have members in the fields of Law, Low Income Housing, Real Estate, Banking/Lending, Project Management and Development, and Health & Human Services.

Each member of the Board is passionate about SHO's population.

Within SHO's leadership there is a combined 75 years of working with undeserved populations.

Rebranding - SHO - 06/2019 - A “rebranding process” offered the opportunity to consider in depth what Senior Housing Options means to our core constituents - we gathered residents, volunteers, donors, partners, Board members, and staff to learn about ourselves. These groups helped us to define what is unique about SHO: It’s the foundation of stewardship, a sense of belonging and purpose toward something great in Colorado. Something to call home and be proud of. This new “brand” is a way to convey the essence of our organization – that Senior Housing Options is safe and sound. The image of a lantern is combined with images of a door and a welcome mat.

September House Remodeling - 05/2019 - Thanks to funding from the Colorado Housing and Finance Authority, our September House Apartments underwent a renovation of all units and the common spaces that all residents use. Each apartment got a complete overhaul with new appliances, flooring, bathrooms and even new air conditioning units.

LoDo Cares provides new laundry units to The Barth Hotel 03/2019 - LoDo Cares, the non-profit arm of Lower Downtown Denver's neighborhood business district, gathered over $6000 to help purchase new washers and dryers for the Barth Hotel. Delivered in a light snow shower this spring, they are now up and cleaning for our 62 low-income residents at the Barth Hotel Assisted Living.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?


Senior Housing Options Inc

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Senior Housing Options Inc

Board of directors
as of 06/13/2024
SOURCE: Self-reported by organization
Board chair

Matt Cammer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 6/13/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


No data

Equity strategies

Last updated: 08/21/2019

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.