PLATINUM2023

IGNITE ALABAMA

Igniting Possibilities ONE Small Business at a Time!

aka IGNITE ALABAMA   |   Birmingham, AL   |  https://www.igniteal.org/

Mission

Our mission is to ensure that minorities stay informed, have a clear understanding, and receive access to Federal, State, and Local Funding, as well as resources and technical assistance needed to competitively compete, succeed, and excel.

Notes from the nonprofit

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Ruling year info

2020

Executive Director

Mrs Torin Darling Brazzle

Main address

928 46th Street Ensley

Birmingham, AL 35208 USA

Show more contact info

EIN

84-2372949

NTEE code info

Management & Technical Assistance (S02)

Community, Neighborhood Development, Improvement (S20)

Business, Youth Development (O53)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

3 distinct challenges face Alabama Black Business Owners, Entrepreneurs, and Nonprofit Leaders: limited access to capital, business networks, and opportunities for business skills development. Prior to creating IGNITE! DBIA, as a 42 year old Black woman, by the time I heard about opportunities, I consistently experienced one of the following two issues: 1) "It was over" OR 2) "It was so close to the deadline, that I didn't have an opportunity to competitively compete!" So, after years of “not understanding why it was so hard” I created IGNITE! DBIA - an inclusive holistic supportive ecosystem, to BE the Change I so desperately NEEDED to see in the black community! IGNITE! DBIA is a program that provides REAL solutions to close gaps in economic inequality and eliminate barriers to entry experienced by minorities. IGNITE! DBIA helps participants focus, prioritize, cope with challenges, adapt to change, trust the process, and manage realistic expectations.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Doing Business in Alabama

Minority Business Training Cohort Pilot Project that includes education and engaging activities designed to close the gap in economic inequality and barriers to entry experienced by women and minority business owners, entrepreneurs and nonprofit leaders.

Our mission is to ensure that minorities stay informed, have a clear understanding, and receive access to federal, state, and local funding, as well as other resources needed to competitively compete, succeed, and excel.

Our mission is accomplished through a series of educational forums and events where we collaborate with community partners to share vital information, supportive services and technical assistance on topics such as (but not limited to) access to capital, business practices, certifications and government contracts.

Population(s) Served
Ethnic and racial groups
Economically disadvantaged people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of groups brought together in a coalition/alliance/partnership

This metric is no longer tracked.
Totals By Year
Related Program

Doing Business in Alabama

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of Doing Business in Alabama (DBIA) Program Participants

This metric is no longer tracked.
Totals By Year
Related Program

Doing Business in Alabama

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

It is important to note that since our 2019 inception we've now engaged and had direct contact with over 2100 black business owners We are now staffing up to provide direct services.

Number of conferences held

This metric is no longer tracked.
Totals By Year
Related Program

Doing Business in Alabama

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

IGNITE! two signature events include: Contract Opportunities for Minorities Symposium (February) Empowerment Summit (October) As funding allows we host a special community event on Juneteenth

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

IGNITE!s vision is to disrupt the current order, eliminating effects from deep rooted systemic barriers experienced by southern Black Business Owners, Entrepreneurs, and Nonprofit Leaders. Creating a world where black leaders are no longer forced to work in perpetual scarcity just because of their race, creed, or class. Truly unleashing a “new era of business growth, hiring, and wealth.”

Our goals are to:
 Engage 2000 Black Businesses, Entrepreneurs, and Nonprofit Leaders
 Ensure 500 receive DBIA Direct Services to include Success Advocate Case Management, IBAP Checklist, Referrals, etc.
 Ensure 1000 people receive Business Technology/Digital Literacy Training, Support, and Technical Assistance
 Ensure 1500 participate in Technical Assistance Workshops (virtual and/or in-person)

Utilizing a custom designed salesforce system that assesses businesses, develops “Individualized Business Action Plans,” IGNITE! DBIA makes referrals to an ecosystem of 50+ statewide partner agencies best equipped to provide immediate assistance relevant to participants current/most pressing needs. Other key methods used to execute include:
Case Management:
 Forensic Financial Analysis (Triage) via Salesforce System
 Individualized Business Action Plan (Action Steps)
 Success Advocates (Technical Assistance and Accountability)

C-Suite Minority Youth Training Program
Youth Workforce Development Training Program that creates a robust pool of High School and HBCU interns to provide SEDI’s professional services needed to complete fundamental action items like business plans, budgets, profit & loss statements, etc.

Monthly Workshops (Virtual and In-Person)
Capacity Building Technical Assistance, Workshops and/or Events with topics including Accounting, Business Plans, Business Technology / Digital Literacy Connect (BTDL Connect,) Financial Literacy, HR, Legal, Management Training, Marketing, Minority Certifications, Payroll, Social Media, Workforce Development, etc.

DBIA Coordinated Incubator and/or Industry Specific Accelerators
Equipped with lessons learned, this year, we will provide coordinated incubators, “industry specific” accelerators, pitch competitions, intensive services, technical assistance, and supportive networks to SEDI-owned Businesses so they can access capital needed to start, stabilize, or scale.

Coordinated Curriculums are co-designed & presented by ecosystem members to serve businesses as follows:
 Start-up Business from idea to up to 2 years in operation.
 Micro-Business 3+ years in operation: Start-up curriculum BUT presented with intention not to deflate, as they aren’t technically new because they’ve been literally operating, but fiscally and on paper they don’t exist
 Legacy which are Business Owner 50+ yrs. old and/or Family Business: Micro-Business curriculum, estate planning education, support, & tech assistance
 Stabilize and Sustain Business Owners that have completed the basic start-up curriculum and/or are 3+ years, local business that don’t desire to grow outside of the city and/or State
 Scale which are Business Owners who desire to Grow & Scale and/or have a High Growth Potential

Direct One-on-One Technical Assistance:
 C-Suite Interns
 Financial Coach
 Legal Services
 Mental Health and Emotional Wellness

Events:
 Business Technology / Digital Literacy Connect Community Symposiums (Quarterly)
 Contract Opportunities for Minorities Symposium (February)
 Empowerment Summit (October)
 Business Vision Board Workshop (November)

Grainne McNamara once said, "problems and solutions are found in the same place."

Founded and led by a black woman, along with a majority black Board and Staff; IGNITE!s work proves it, as our programming has undeniably helped move the needle forward more impactfully for the Alabama Black Business Community over the last two years; than what has been seen in over the last two decades.

However, the need IS great, and there is MUCH MORE to be done! As of 924 Birmingham Black Businesses engaged to date:
 804 are Micro Businesses with revenue of $100k or less
o With an astounding 441 of Micro Businesses with revenues of $10k or less
 117 are Small Businesses with revenue of $500k or less
 20 are Medium Businesses with revenue of more than $500k

A “need” that drives IGNITE!s commitment to:
 Recruit "Igniting Possibilities" Corporate Partners to afford Program Participants the opportunity to perfect their services and/or product, and increase revenue
 Develop and pilot a C-Suite Minority Youth Training and Workforce Development Program designed to equip interns (High School & HBCU Students) to help businesses with tasks like writing Business Plans, Social Media, Budgets, etc.
 Work with local CDFI’s and Financial Institutions to help increase Black Entrepreneurs credit scores, as well as provide technical assistance needed to complete SSBCI applications, and other funding opportunities they choose to seek.

A significant “need” that validates without IGNITE!s innovative and creative solutions we continue to develop; Black Business Owners from under-represented communities are truly doomed before they start, because of a present reality shaped by an exhausting long history of racial discrimination and systemic inequality.

It is also important to note that with a bachelor’s degree from Samford University, over 18 years of Executive Level Grants Management, 25 years of Resource & Partnership Development resulting in over $24 million dollars of funding and/or direct services to date, Program Development, Event Planning, and Project Management; Torin is a black woman with a proven and dedicated career of promoting economic equality and advancement among disadvantaged populations throughout the Southeast!

In 2021, thanks to a seed grant from the W.K. Kellogg Foundation, local funders, and 50+ other Ecosystem Member Agencies that provide services including accounting/tax technical assistance, business planning, financial planning, legal services, marketing, sales, websites, and wealth strategies; IGNITE! launched our flagship “Doing Business in Alabama”(DBIA) Minority Business Training Pilot Project. A project that provides consistent programming to lessen stress, frustration, and burdens of these populations, to include:
 Triaged over 2,100 Black Alabama-Based Small Business Owners, Entrepreneurs, and
Nonprofit Leaders
 Provided direct services and Case Management to over 800 program participants
 Hosted virtual programs with over 65,000 views

Our work has resulted in Black Business Owners, Entrepreneurs, and Nonprofits receiving:
 $3+ Million Dollars in Loans
 94 Contract Awards
 $169k+ in Grant Funding

IGNITE!s exclusive and proprietary Salesforce data set secured Birmingham Alabama's spot in the Southern Communities Initiative as we were the ONLY AGENCY able to provide critical data needed to create a baseline; securing Birmingham part of the national $2.5 Billion Dollar Investment.

Last but not least, due to our consistency and accomplishments since 2019, our team was also able to advocate and secure an unprecedented $500k in non-dilutive cash deployed to 25 Alabama Black Owned Businesses.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

IGNITE ALABAMA
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

IGNITE ALABAMA

Board of directors
as of 04/12/2023
SOURCE: Self-reported by organization
Board co-chair

Dr. Kim Carter Evans

TruFund Financial Services

Term: 2022 -


Board co-chair

Dean Isaac McCoy

Stillman College

Term: 2022 -

Krishawn Ahmadou

A&O Medical

William A. Bell

Former Mayor, City of Birmingham

Sharon W. Burton

Valley National Bank

Arlillian Kate Bushelon

Bushelon Funeral Home

Jennifer Hanania Cohen

Accenture

Key Hudson

Regions Bank

LaShelle Kerr

The RACE Foundation

Julie Wall Khoury

Balch & Bingham LLP

Rita Reynolds

Reynolds Litigation

Eva T Robertson

Protective Life Foundation

Reginald D Smith

Regions Bank

Terry Sparks

PwC

Krystal B White

Properties & Pipelines

Andre Williams

MaDD Studios

Leslie C. Wong

Accenture

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 4/12/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 04/12/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.