Tobacco Free Portfolios Foundation
Imagine a tobacco-free world
Programs and results
What we aim to solve
The world is on track for one billion tobacco-related deaths this century. Tobacco is the world’s number one cause of preventable death, killing an estimated 8 million people per year - including one million non-smokers. In 2020, tobacco caused 4.5 times more deaths globally than COVID-19. Unless we change course, 5.6 million children alive today in the USA will experience a premature death as a result of tobacco use. Tobacco is a cross-cutting issue that affects health, human rights, education and the environment, to name a few. We are working with the largest financial organizations to help them opt for more sustainable choices across investment, lending and insurance. By helping Tobacco Free Portfolios create a tobacco-free world, supporters can simultaneously remedy many other issues at the same time.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Tobacco-Free Finance Pledge
The Tobacco-Free Finance Pledge highlights the leadership of financial institutions that have implemented tobacco-free finance policies and encourage others to follow suit.
The key objectives of the Pledge are to:
- Highlight the leadership of financial institutions that have implemented tobacco-free finance policies and encourage others to follow suit;
- Prioritize tobacco on the corporate agenda as a product and industry, distinct from any other with no safe level of use and no opportunity for effective engagement;
- De-normalize financial and corporate associations with tobacco companies;
- Raise awareness among financial institutions of the essential role the finance sector must play to assist effective tobacco control; and
- Encourage the transition towards tobacco-free finance policies.
Where we work
Awards
World No Tobacco Day Awards - HO Director-General Special award 2022
World Heath Organization
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of new champions or stakeholders recruited
This metric is no longer tracked.Totals By Year
Population(s) Served
At-risk youth, Economically disadvantaged people, Age groups, People with diseases and illnesses
Related Program
Tobacco-Free Finance Pledge
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Many organizations were engaged in the lead up to the Pledge launch in 2018 - hence why there was such a large number engaged in 2018.
Number of stakeholders or stakeholder groups who agree to engage
This metric is no longer tracked.Totals By Year
Population(s) Served
Health, Age groups, At-risk youth, Economically disadvantaged people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Many organizations were engaged in the lead up to the Pledge launch in 2018 - hence why there was such a large number engaged in 2018.
Number of participants reporting change in behavior or cessation of activity
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, At-risk youth, Economically disadvantaged people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Many organizations were engaged in the lead up to the Pledge launch in 2018 - hence why there was such a large number engaged in 2018.
Number of organizational partners
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, At-risk youth, Economically disadvantaged people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Many organizations were engaged in the lead up to the Pledge launch in 2018 - hence why there was such a large number engaged in 2018.
Number of external speaking requests for members of the organization
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, At-risk youth, Economically disadvantaged people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of rallies/events/conferences/lectures held to further mission
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, Economically disadvantaged people, At-risk youth
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of groups/individuals benefiting from tools/resources/education materials provided
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, At-risk youth, Economically disadvantaged people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Metric updated to include individuals as well as organisations that have access to and/or receive materials from us
Number of briefings or presentations held
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, People with diseases and illnesses, At-risk youth, Economically disadvantaged people
Related Program
Tobacco-Free Finance Pledge
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our flagship initiative – The Tobacco-Free Finance Pledge – with 180+ Signatories from 21 countries, with US$12.2 trillion combined AUM, is accelerating tobacco-free finance, yet there is much more work to do.
Our goal is to ensure at least 50% of global AUM (~$50 trillion) commits to tobacco-free finance in the next 5 years.
In 5 years, we aim to sign up 50 leading US financial institutions to the Pledge.
What are the organization's key strategies for making this happen?
Major advances in tobacco control policy are required for achievement of 14 of the 17 Sustainable Development Goals. By creating a tobacco-free world, we will be much closer to achieving these goals.
Our strategy involved working collaboratively with the finance sector – with boards, trustees, executive teams and individuals to advise them on the risks facing the tobacco industry, tobacco consumption facts and trends, and developments in global tobacco control. We take organizations on a step-by- step process helping implement tobacco-free policies across business, sharing lessons learned from our worldwide experience.
The rationale is that by excluding tobacco company stocks and bonds, this serves to challenge and change the current status quo - where most workers worldwide are unwitting owners of tobacco companies via their pension plans. The collective impact of many financial organizations ceasing commercial relationships with the tobacco industry helps to ‘denormalize’ tobacco companies. ‘Denormalization’ is a key goal of both global government and public health tobacco control efforts.
Application of an exclusion can send a strong signal from investors and affect share prices.
What are the organization's capabilities for doing this?
Our work has helped mainstream tobacco-free finance globally. Using our focused approach and working closely with trusted partners such as WHO, WWF and UN agencies, we have helped hundreds of financial organizations understand the impact of investment decisions on global health and guided them to a more sustainable future. We have made great progress in more than 21 countries, with nearly 200 Signatories with a total AUM of over US$16 trillion already behind the Pledge since its launch in September 2018.
Organizations report that their tobacco-free decisions are well received by staff and other stakeholders, and their tobacco-free policies have helped to bolster financial performances.
We implore our Signatories to champion tobacco-free finance, share insights and best practices to empower their peers to follow suit. When signing The Pledge, they commit to:
• Collaborate to raise awareness of the issue of lending to, investing in, and insuring tobacco companies;
• Encourage the adoption of tobacco-free finance policies across lending, investment and insurance;
• Encourage the alignment of lending, investment and insurance policies with the aims of the United Nations’ Sustainable Development Goals and the World Health Organization Framework Convention on Tobacco Control;
• Consider forming or supporting partnerships within or across sectors to promote tobacco control initiatives;
• Help guide a widespread transition towards tobacco-free finance by supporting activities that build knowledge and understanding of tobacco-free finance;
• Encourage more organizations to become signatories to or supporters of the Tobacco-Free Finance Pledge; and or
• Gather at key events with an expanded global network committed to the Tobacco-Free Finance Pledge.
What have they accomplished so far and what's next?
We have worked with hundreds of financial organizations across the world to help them implement more sustainable practices.
Since launching our flagship initiative – The Tobacco-Free Finance Pledge – at the sidelines of United Nations General Assembly at UNHQ in September 2018, there are nearly 200 Signatories with a total AUM of over US$16 trillion behind The Pledge.
Our Global Advisory Council includes:
• Her Royal Highness Princess Dina Mired of Jordan;
• Keith Ambachtsheer, Director Emeritus International Centre for Pension Management, Rotman School of Management, University of Toronto;
• Jean-Laurent Bonnafé, CEO BNP Paribas;
• Denis Duverne, Chairman AXA;
• Ian Silk, CEO AustralianSuper;
• José Luis Castro, President and CEO Vital Strategies;
• Mats Andersson, Former CEO AP4;
• Olivier Rousseau, CEO Fonds de réserve pour les retraites;
• Pavan Sukhdev, President World Wildlife Fund; and many more found www.tobaccofreeportfolios.org.
For a small but mighty team, we have made significant progress. Our work has helped mainstream tobacco-free finance globally, yet there is much more work to do.
We are now firmly focused on impact in North America, home to many of the world’s largest financial institutions, and we need your support to progress our work across the region.
For every dollar invested into Tobacco Free Portfolios, we estimate we have helped move $2 million away from tobacco, demonstrating extremely cost-efficient operations.
Our supporters will have the opportunity to have an impactful global reach and help create a tobacco-free future for generations to come.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Tobacco Free Portfolios Foundation
Board of directorsas of 01/31/2023
Dr Bronwyn King
Tobacco Free Portfolios
Term: 2022 - 2025
Delmonte Jefferson
Centre for Black Health and Equity
Barry McInerney
Gary Reedy
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 02/24/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.