BRONZE2023

The Good Rural

San Francisco, CA   |  https://www.thegoodrural.org

Mission

Our mission is to provide an infrastructure of programming to promote the emotional, academic and economic success for urban and rural communities across the United States. The technological divide continues to widen as metropolitan cities advance further in infrastructure, technology and funding, thus outpacing their rural counterparts. We aim to bridge this gap of access by mobilizing human capital in order to support the basic needs of families in these areas.

Ruling year info

2020

Executive Director

Miss Delia Fitzpatrick

Main address

660 / 4th Ave # 111

San Francisco, CA 94107 USA

Show more contact info

EIN

84-3572767

NTEE code info

Community, Neighborhood Development, Improvement (S20)

Rural (S32)

Urban, Community (S31)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

1. Rural School Initiative: The problem identified is the stark disparity in resources and opportunities between these regions and their metropolitan counterparts. Rural towns lack adequate infrastructure, resources, and educational support systems, leading to limited academic and economic prospects for residents. 2. Educational Supports: The overarching problem is the systemic inequity in access to quality education, resulting in unequal opportunities and hindering the holistic development of children from underserved communities in San Francisco. 3. Novation Lab: Providing access to educational programs like Grow with Google to bridge the gap in digital skills critical for the digital-first economy and business incubator space. 4. Stem Frenzy Initiative: The initiative addresses these challenges by providing engaging programs, workshops, and the annual Stem Frenzy Festival, aiming to make STEM education accessible, engaging, and inclusive for youth and families in San Francisco.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Pilot Virtual School Supply Drive 2019-2020

More than 9.3 million U.S. students attended school in a rural area last year. What's even more jarring is that rural youth academic performance is 60-100 points below the Common Core standard. Many schools in these areas are functioning without the necessary supplies like pens, paper and notebooks that would enable their teachers and students to succeed.

Population(s) Served
Children and youth

More than 9.3 million U.S. students attended school in a rural area last year. What's even more jarring is that rural youth academic performance is 60-100 points below the Common Core standard. Many schools in these areas are functioning without the necessary supplies like pens, paper and notebooks that would enable their teachers and students to succeed.

Population(s) Served
Children and youth

Nonprofit accelerator program offers a vast range of services, that can include: investment; mentorship; peer-to-peer coaching; office space resource; training resource; in-kind sponsorship; access to networking events; product or service development support; continuing support as the startup leaves the accelerator.

Population(s) Served
Adults

Our program is a training program for transitional age youth 18-24 years old. This program will include assessment, pre/post-training support, food assistance, weekly stipend while gaining skills and transportation assistance. The final phase of the program is an Employment Audition with an external business with the goal to secure permanent employment. The program offers opportunities to earn a weekly stipend while gaining skills, Job search assistance, resume writing, mock interviews, and job retention services are offered to all students while in the program and for a full year after job placement.

Population(s) Served
Economically disadvantaged people
Adults
Children and youth
Ethnic and racial groups

Where we work

Awards

Community Partner 2023

Invest Black

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children served

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of children who received school supplies

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of computer literacy/skills/technology courses conducted

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of people within the organization's service area accessing food aid

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Total pounds of food rescued

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Contract terminated in 2022, resumed in June 2023

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. Rural School Initiative: The Good Rural initiative aims to address these disparities by bridging the gap between urban and rural communities and providing essential school supplies, educational programs, and community support to uplift and empower rural residents.
2. Educational Supports: The goal of the Good Rural program in San Francisco is to address educational disparities and provide comprehensive support to children from underserved communities.
3. Novation Labs: Offering modern education programs like Grow with Google to bridge digital skill gaps and provide essential services and resources for personal and business needs.
4 Stem Frenzy: the primary goal is to create an inclusive and accessible environment for STEM education, fostering curiosity, critical thinking, and future career exploration among youth while promoting innovation and inclusivity within the community

For each initiative:

1. Rural School Initiative:
Community Engagement: Foster partnerships with local organizations, businesses, and residents to identify specific needs and collaborate on sustainable solutions.
Supply Chain Management: Establish efficient distribution channels for school supplies, ensuring consistent availability and equitable distribution.
Holistic Support Programs: Offer not only educational resources but also healthcare services, mental health support, and extracurricular activities to enhance overall well-being.
Empowerment Programs: Implement skill-building workshops, vocational training, and mentorship opportunities to prepare students for future opportunities.

2. Educational Supports in San Francisco:
Tailored Educational Programs: Design curriculum and support systems that cater to the unique needs and backgrounds of underserved communities.
Parent and Community Involvement: Engage families and community members in the educational process through workshops, family outreach programs, and community events.
Career Development: Provide career counseling, internships, and job placement assistance to older students to enhance employability.

3. Novation Labs:
Partnership with Tech Industry: Collaborate with tech companies to provide specialized training, mentorship, and internships focusing on digital skills.
Resource Accessibility: Ensure accessibility to technology and digital resources for all participants, potentially through donation programs or subsidized access initiatives.
Entrepreneurship Development: Offer workshops and resources for aspiring entrepreneurs to develop their business skills and ideas.

4. STEM Frenzy:
Inclusive Curriculum: Design STEM programs that are inclusive and adaptable to different learning styles and backgrounds.
Community Engagement: Host STEM events, seminars, and workshops involving diverse professionals to inspire and engage youth from various backgrounds.
Infrastructure Development: Invest in resources and infrastructure, such as laboratories and technology tools, to support hands-on learning experiences.
In each strategy, prioritize inclusivity, community involvement, sustainability, and adaptability to ensure long-term impact and address the diverse needs of the target populations. Regular assessments and feedback mechanisms should also be implemented to monitor progress and make necessary adjustments for continuous improvement. Collaborating with local governments, and businesses can further enhance the effectiveness and sustainability of these initiatives.





The Good Rural is dedicated to closing the resource gap between rural and metropolitan schools in Northern California.

Our organization's capabilities include:
Community Engagement: We have established strong connections within rural communities, understanding their unique needs and fostering a sense of inclusion and support.

Partnerships and Collaborations: We have formed partnerships with local vendors, businesses, and educational institutions to secure resources, funding, and mentorship opportunities.

Fundraising Expertise: We have developed a diversified fundraising strategy, leveraging grants, corporate donations, and community-driven initiatives to support our programs and initiatives.

Program Development and Evaluation: Our organization continuously assesses the effectiveness of our programs, adapting and expanding initiatives based on the assessed needs and impact to ensure relevance and effectiveness.

Advocacy and Policy Influence: We actively advocate for policy changes and increased governmental support for rural education, engaging with policymakers and raising awareness about the challenges faced by rural schools.

Volunteer Engagement: We cultivate a network of passionate volunteers committed to our cause, providing training and empowerment to support our educational initiatives.

(Rural School Initiative) include starting a personal school supplies campaign in 2019, sending supplies to 19 rural schools by 2021, and facilitating corporate donations. Notably, The Good Rural successfully delivered supplies to specific schools like Gazelle Union Elementary and expanded its reach to 15 schools in counties like Siskiyou and Shasta, with a significant increase in funding and resources over the years.
The project took a significant leap in 2023, testing a vendor in after-school programming with STEM education, and seeing partnerships in 2024 starting to support the enrichments in agricultural and forestry, and career opportunities local to these communities. It emphasized not limiting children's aspirations and actively sought grants to support this mission. Overall, the initiative has grown substantially, servicing 47 schools and over 11,000 students in 2023, with a budget surpassing $24,000, marking a substantial increase from previous years.
(Kindergarten/Educational Supports)
Growth of the Kindergartner Kit Campaign: Successfully expanded from 35 kits in its first year to 200 kits across multiple grades in 2023, indicating significant growth and reach.
Effective Engagement with Child Care Providers: Held several meetings with minimum of 15 African American Child Care providers, leading to strategic planning for future support of kindergartners and emphasizing educational support for children over three years old.
Nature Play Series Collaboration: Successfully collaborated three times in 2023 with childcare providers.
Diverse Family Events: Organized several community events, including the Invest Black Repainting Event, OMI Community Skate Party, Ethnic Toy Drive, and the Lakeview (OMI) Annual Community Toy Giveaway Special needs workshop, fostering community engagement and support.
(Novation Lab) opened in February 2022, has seen a year of exceptional growth and community impact in 2023, by adding its Grow with Google Certificate program integration. This narrative explores how the lab harnessed digital learning to transform the local landscape. At the heart of its success was the commitment to the Grow with Google Certificate program, a modern educational initiative. Novation Lab diligently completed 500 modules, translating into a remarkable 5,278.51 learning hours.
(Stem Frenzy Initiative) successfully promoted STEAM education through 49 workshops and collaborations with community organizations. They also partnered with Pulse Check CPR, resulting in the certification of 60 children. The Stem Frenzy Festival, an integral part of this initiative, showed remarkable growth from its inception in 2021 as a block party on Lee Street with 15 vendors and 200 attendees. By 2022, it expanded to the upper City College parking lot, attracting 28 vendors and 895 attendees. The festival's momentum continued in 2023, moving to the Chase Center/Golden State Warriors stadium, drawing over 3000 people.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

The Good Rural
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Good Rural

Board of directors
as of 12/10/2023
SOURCE: Self-reported by organization
Board co-chair

Miss Delia Fitzpatrick

The Good Rural


Board co-chair

Mrs. Latifah Abdur

Elite Vivant

Latifah Abdur

Elite Vivant

Jeannine Merritt-Elzey

Leveraging Equal Access Program, Inc.

Mario Murillo

Lockton Companies

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 12/10/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 12/10/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.