United Way of Weld County

Live United

Greeley, CO   |


The mission of United Way of Weld County is to improve lives by mobilizing the caring power of our community. Together we are building a better Weld County, one where children are reading to learn by the start of fourth grade, youth are working at good jobs by age 25, families have stable housing, older adults are aging well, and people are connecting to the help they need.

Ruling year info


President & CEO

Mrs. Melanie Woolman

Main address

PO Box 1944

Greeley, CO 80632 USA

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NTEE code info

Fund Raising Organizations That Cross Categories includes Community Funds/Trusts and Federated Giving Programs) e.g. United Way (T70)

Children's and Youth Services (P30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Reading Great by 8 (early childhood): In Weld County, 15% of families with children under age five have income below the poverty line. In East Greeley, that number was 43%—that’s almost one out of every two families with children in the most critical period of development. Thrive by 25 (youth development): For the 2018-19 Colorado standardized tests of Weld County students, just 39% of fourth grade students met or exceeded expectations in English Language Arts—a whopping 61% (almost two thirds) are not reading and writing at the expected level by fourth grade. Weld's Way Home (ending and preventing homelessness): A recent study showed that seven of the 12 most unaffordable places to live in the United States are along the North Front Range (Weld County is number four). Aging Well (older adults): By 2030, nearly one out of every five Coloradoans will be 65 years or older.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

2-1-1 Colorado Information & Referral

211 Colorado @UWWC is a comprehensive information and referral service that connects users to an exhaustive listing of human service resources throughout Colorado. It maintains an up-to-date database of human service agencies, programs and services in Kit Carson, Logan, Morgan, Phillips, Sedgwick, Washington, Weld and Yuma counties. 211 is available via phone call, text, live chat, web browser, and mobile phone app.

Trained specialists assist individuals, families and service providers who are seeking answers regarding community services in times of need such as rent and utility assistance, help finding food resources, adult and child day care options and more.

211 Colorado @ UWWC also facilitates communication amongst agencies to troubleshoot social and human service challenges in northeast Colorado, assists in emergency situations, works to alleviate stresses on emergency management during disasters and identifies areas of greatest and unmet needs.

Population(s) Served
Children and youth
Ethnic and racial groups

According to the World Health Organization, early childhood is the most important phase for overall development throughout a person’s lifespan, and early experiences determine future health, education, and economic participation.

United Way of Weld County's early childhood initiatives support parents, grandparents, early childhood professionals, childcare providers (both licensed and exempt), and teachers in preparing children to enter school ready to learn and ready to read on target by third grade. Third grade reading level is a strong indicator of whether children will successfully stay in school, graduate from high school on time, and become contributing citizens. United Way provides this support through the provision of direct service programs, managing several state grant-funded programs locally, providing advocacy at the state level, and coordinating the efforts of Weld County organizations working in early education.

Current programs include:
-Child Care Provider Professional Development
-Child Care Provider Recruitment
-Child Care Resource & Referral
-Colorado Shines Quality Improvement Project
-Expanding Quality in Infant and Toddler Care (EQIT)
-Family Friendly Workplace Practices
-Family Support
-Northern Colorado Children's Festival
-PASO Institute

Population(s) Served
Children and youth

Many nonprofits in Weld County operate with minimal budgets. Sometimes volunteer support is the only way these organizations can achieve their mission. On average, about 26% of Americans volunteer. Colorado consistently surpasses the national average – nearly one third of Coloradoan’s volunteer each year – that’s 1.32 million people! Coloradoans volunteer, on average, 160 million hours of service a year, averaging 40 hours per resident each year. Volunteer Engagement at United Way of Weld County helps make these community connections for volunteerism.

Volunteer Engagement (VE) at United Way of Weld County (UWWC) provides direct service to the Weld County community and creates a more connected, cohesive, and supportive environment for all its citizens. VE acts as a hub for connecting interested volunteers by promoting meaningful opportunities via an electronic resource guide, a mobile phone app, and an online registration and referral system. VE also convenes conversations and holds trainings on nonprofit volunteer management capacity building. Additionally, VE oversees the UWWC volunteer management system and recruits volunteers for a number of UWWC programs, projects, and events.

Volunteer Engagement also coordinates Day of Action, an annual one-day event for community members, businesses, and families to volunteer and complete projects at local nonprofit organizations.

Population(s) Served

Weld County has an overall poverty level of 14% (over 36,900 people); much of the poverty is concentrated in Greeley and Evans, with one in three people living in poverty in the eastern part of Greeley. With a record low housing vacancy rate, rental rates are increasing, leaving little to no housing for low income residents. Many households live paycheck to paycheck, and a single event can easily push them over the edge to homelessness. For the majority of households, one unexpected cost could be all it takes to send them into economic distress: 75% of people in households making less than $50,000 a year would have difficulty coming up with $1,000 to cover an unexpected bill; 67% of people with household incomes between $50,000 and $100,000 would have trouble; Even for the country's wealthiest 20%—households making more than $100,000 a year—38% say they would have at least some difficulty coming up with $1,000.

Weld Project Connect (WPC) is a one-day event providing on-site health and human care services to adults and families who are in need due to household and financial insecurity, job loss, health problems and other critical life issues. While creating a welcoming environment providing actual services rather than just referrals or information, WPC hosts over 70 free services such as health screenings and medical services, immunizations, citizenship class registration, library card issuance, pet licensing, credit reports, job referrals, résumé writing assistance, podiatry services, legal counseling, documentation assistance, mental health counseling, veterans assistance, haircuts, food stamp enrollment, personal care, early child development insight and much more.

Population(s) Served
Economically disadvantaged people

In 2016, a community-wide collaboration of volunteers and providers came together to develop
the first Weld’s Way Home strategic plan. These dedicated community members understood
that ending homelessness requires coordinated system-level change and that reforms and
improvements would take time, dedication, and hard work to achieve. Over the next five years,
partnerships formed, volunteers came together, and capacity was built to accomplish the
work outlined in the plan. Some of these key successes include the establishment of
the Northern Colorado Continuum of Care and the coordinated entry system, the opening of
the Housing Navigation Center and cold weather shelter, and the revitalization of the High Plains Housing Development Corporation—a nonprofit housing developer dedicated to building affordable housing in Weld

Population(s) Served
Homeless people

Provides and manages direct service programs and access to services:
- 2-1-1 Colorado Information & Referral
- Housing Navigation Center and cold weather shelter
- Reading Great by 8
* Child Care Provider Professional Development
* Child Care Provider Recruitment
* CO Shines Quality Improvement Project
* Covering Weld Diaper Bank
* Providers Advancing School Outcomes (PASO Institute)
* RoadMap4Kids
- Northern Colorado Continuum of Care - Coordinated Assessment and Housing Placement System
- Thriving Weld Dashboard
- Weld Child Care
- Weld County's Early Childhood Council
- Weld Project Connect
- Weld Together
- Weld's Way Home

Funds and supports a robust partner agency network:
- Collective Impact Fund
- Colorado Tutoring Corps
- Emergency Food and Shelter Program
- Special Grants
- Weld County Recreation Scholarships

Population(s) Served
Children and youth

For their life success, it is critical that youth have an adult to go to for support when they are facing a significant challenge. This caring connection increases mental health and makes it more likely that each youth graduates high school and has a good job by age 25.

The Thrive by 25 shared effort includes over 20 organizations. Investments are made in a number of programs with county-wide impact that lead to more young adults succeeding in life by age 25. Activities include:
- decreasing learning loss and increasing knowledge at after school and summer experiences
- building relationships for integrating refugee and immigrant youth
- mentoring for mental health and building life skills
- providing STEM education
- supporting students in their higher education pursuits
- mentoring for mental health and participating in recreation programs

Population(s) Served

For their life success, it is key that older adults have the supports that they need to age well in the community of their choice. Cities and towns that are age friendly bring about a better quality of life for older adults and everyone that lives in them.

The Aging Well shared effort includes over 20 organizations. Investments are made in a number of programs with county-wide impact that lead to older adults aging well with the support that they need to do so. Activities include:
- ensuring food security
- providing case management and grief recovery assistance
- increasing housing, recreation, and transportation opportunities
- improving older adult physical and mental health outcomes
- connecting volunteers with opportunities to serve older adults
- assisting those with memory and dementia challenges and their caregivers

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Older adults, Seniors, Young adults, Children, Adolescents

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served


Related Program

Volunteer Engagement

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of groups brought together in a coalition/alliance/partnership

This metric is no longer tracked.
Totals By Year
Population(s) Served


Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Agencies participating in the Collective Impact Fund initiative

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

At 4,017 square miles, an area half the size of the State of New Jersey, Weld County is the third largest county in Colorado. Our home is consistently ranked as one of hte top 10 agricultural and energy producing counties in the United States. There is a great wealth and opportunity in Weld County.

Nevertheless, there are persistent challenges indicating some of our neighbors lack the opportunity to thrive. The United Way of Weld County board of directors has identified and is resourcing five intiative areas that, with your support, can solve Weld County's long-term challenges. Find out more at

Reading Great by 8: Building the foundation for early childhood success. Currently 39% of Weld County children are reading to learn by the beginning of 4th Grade; a goal is to increase this to at least 43% by 2024.

Thrive by 25: Connecting youth to caring adults. Currently more than 1 in 4 Weld County youth do not have a connection to a caring adult; a goal is that by 2024 a solid 75% will have this connection.

Weld's Way Home: Preventing and ending homelessness. In 2023, there was estimated to be about 250 individuals and families living outside or in a car in Weld County; a goal is to decrease this to less than 100 by 2024.

Aging Well: Helping older adults age well in our community. City of Evans, City of Greeley and Garden City are now members of the AARP Network of Age-Friendly Communities; a goal is to lead the community in becoming more age friendly.

Connecting Weld: Linking people to the help that they need. While Connecting Weld does not have community-wide goals, its activities support the other four United Way initiative areas in achieving theirs.

United Way of Weld County employs three distinct strategies to do its community-wide work:
• Provide: Like other nonprofit organizations, UWWC provides and manages direct service programs when there is a need in the community and UWWC has the capacity to respond.
• Collaborate: UWWC collaborates—sometimes leading, other times participating—with nonprofit organizations, government entities, businesses, and the community to bring about county-wide solutions.
• Partner: UWWC funds and supports a robust partner agency network, maximizing the impact of resources to address community-identified challenges.

United Way of Weld County consistently meets the United Way Worldwide annual membership standards of excellence, has received the Better Business Bureau Wise Giving accreditation, and has a Charity Navigator three star rating. The Greeley Chamber of Commerce and the Weld Community Foundation have also recognized United Way of Weld County for outstanding community impact. Additionally, United Way of Weld County continually receives positive annual independent audits. United Way of Weld County's leadership team has over 65 combined years of experience in management and leadership.

For years, decades even, most United Ways have been investing money in a somewhat focused and yet fragmented way, hoping that funding alone will solve community challenges. While this method isn't bad and helps some of our more vulnerable neighbors, it doesn't work for the whole community: too many children still can't read sufficiently, too many working-aged youth still struggle to achieve meaningful and sufficient livelihoods, too many individuals and families still experience homelessness, too many older adults still age in isolation and loneliness.

Every dollar raised by UWWC now achieves results in the organization's initiative areas. This shift towards focused community transformation and collective impact is a return to the roots of United Way.

Looking forward, overarching goals include:
- identifying our most persistent challenges
- recruiting those that can best address them
- developing a shared plan that helps every person, every family that is affected by the challenge
- attracting enough resources to enact the full plan
- measuring shared progress
- reporting back to the community
- learning and leading until the challenge is solved

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?


United Way of Weld County

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

United Way of Weld County

Board of directors
as of 04/12/2023
SOURCE: Self-reported by organization
Board chair

Sara Seeley


Term: 2021 - 2023

Nina Duran-Gutierrez

Can Do Concrete Construction, Inc.

Deirdre Pilch

Greeley Evans School District 6

Tim Brynteson

Otis & Bedingfield

Angel Flores

Greeley Mosaic Church

Evan Hyatt

Care Synergy

Justin Martinez

State Farm

Brian Schiller

Flood and Peterson

Jennifer Scholz

Hensel Phelps

Tom Norton

Extraction Foundation

Matt Anderson

Ancon II Construction

Julie Cozad

City of Greeley

Lori Gama

DeGama Web Studio

Steve Moreno

Weld County

Perry Buck

Weld County Commissioner

Jeff Carlson

The Weld Trust

Clint Dudley

Thompson River Parks & Recreation

John W. Haefeli

Community Volunteer

Chuck Jensen

Aims Community College

Raymond Lee III

City of Greeley

Chris Richardson

Community Volunteer

Paul Row

PDC Energy

Johan van Nieuwenhuizen

Weld County School District RE-1

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/12/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data