Pay It Forward 911

Do 3 Good Deeds and Witness Ripple Effect

Austin, TX   |  http://payitforward911.org

Mission

The mission of Pay it Forward 9/11 is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks.

Ruling year info

2020

Principal Officer

Kevin Tuerff

Main address

1501 W 6th St Apt A3

Austin, TX 78703 USA

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EIN

85-1882961

NTEE code info

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

11 Days of Kindness (Sept 1-11)

Every September 11th, Pay It Forward 9/11 a charity established in 2002, encourages Americans to perform three good deeds for strangers as a way to honor victims of the 9/11 attacks. This effort was inspired by the people of the small town of Gander, Newfoundland, who provided food, clothing and shelter to 7,000 airline passengers from 90 countries, diverted there when US airspace was closed.

This story and charity are referenced in the AppleTV+ film “Come From Away-the Broadway musical.”
By encouraging pay it forward actions (random acts of kindness) from September 1st-11th 2021, the organization aims to build even more momentum for the largest Pay it Forward 9/11 effort in its 20-year history.

Population(s) Served
Interfaith groups
Children
Artists and performers
Economically disadvantaged people
Adults

Paying It Forward every September 11th
Our vision is to help develop communities where harmony grows through individual "pay it forward" actions and the ripple effect they cause. You're invited to perform 3 good deeds to strangers each September 11th, then ask recipients of good deeds to do the same to create a ripple effect.

Learn about one of the 9/11 victims and dedicate your "pay it forward" in their memory.

We need your help to organize teams to work together on Pay it Forward 9/11 where you live. See our tips and toolkits for volunteers.

Population(s) Served
Emergency responders
Teachers
Artists and performers
Veterans
Interfaith groups

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Pandemic year 2020 had little participation but tremendous growth for 2021. Goal of 2022 is to retain 40 new donors and grow new donors by 25.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We witnessed dramatic growth of all measures (revenue, participation, media coverage) in 2021 due in part the year was the 20th anniversary of the 9/11 attacks. While we anticipate less public and media attention in 2022, our goal is to "hold steady" with the same level of donations and participation as 2021.

1. Recruit four new board members from 3 target cities (NYC, DC and Austin).
2. Begin corporate solicitations in Q1 of 2022 (sooner than 2021).
3. Hire professionals to craft strategic marketing and social media plans in Q1 of 2022.
4. Focus on recruiting houses of worship considering September 11 falls on Sunday.
5. Continue the successful "11 Days of Kindness Campaign" to expand participation .

We began 2022 with a $17K surplus in our bank accounts which allows the board to hire strategic consultant for project work for Q1.
Returning board members are committed to begin earlier planning and solicitations from 2021.

Three new board members (NYC, Kansas City) have been recruited and voted as members (Feb 2022).
Soliciting consultants for strategic communications plans.
2021 thank you letters and impact statement distributed to donors.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    A volunteer encouraged us to expand our one-day per year annual event into "Eleven Days of Kindness" so that more businesses, houses of worship, schools and nonprofits would have the opportunity to participate. It was so successful in 2021, we are continuing again in 2022.

  • With whom is the organization sharing feedback?

    Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

Pay It Forward 911
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Pay It Forward 911

Board of directors
as of 02/08/2022
SOURCE: Self-reported by organization
Board chair

Kevin Tuerff

Edward Smith

Pay it Forward 9/11 Treasurer

Jeanette Gutierrez

Pay it Forward 9/11 Secretary

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/31/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability