PLATINUM2023

Pay It Forward 9/11

Do 3 Good Deeds and Witness Ripple Effect

New York, NY   |  http://payitforward911.org

Mission

The mission of Pay it Forward 9/11 is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks.

Ruling year info

2020

Principal Officer

Kevin Tuerff

Vice President

Ted Smith

Main address

2959 Northern Blvd #42P

New York, NY 11101 USA

Show more contact info

EIN

85-1882961

NTEE code info

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In 2023, the world is polarized, struggling with global conflicts and the pandemic, and in need of compassionate action. Our world remains divided, seemingly lost from 20+ years ago when the words “united we stand” were most often repeated around the world. Pay it Forward 9/11 is changing hearts and minds across the world. We said we would "never forget" those who perished on 9/11 and the compassionate heroes who helped us restore faith in humanity.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

11 Days of Kindness (Sept 1-11)

Every September 11th, Pay It Forward 9/11 a charity established in 2002, encourages Americans to perform three good deeds for strangers as a way to honor victims of the 9/11 attacks. This effort was inspired by the people of the small town of Gander, Newfoundland, who provided food, clothing and shelter to 7,000 airline passengers from 90 countries, diverted there when US airspace was closed.

This story and charity are referenced in the AppleTV+ film “Come From Away-the Broadway musical.”
By encouraging pay it forward actions (random acts of kindness) from September 1st-11th 2021, the organization aims to build even more momentum for the largest Pay it Forward 9/11 effort in its 20-year history.

Population(s) Served
Interfaith groups
Children
Artists and performers
Economically disadvantaged people
Adults

Paying It Forward every September 11th
Our vision is to help develop communities where harmony grows through individual "pay it forward" actions and the ripple effect they cause. You're invited to perform 3 good deeds to strangers each September 11th, then ask recipients of good deeds to do the same to create a ripple effect. Each year we organize "11 Days of Kindness and Unity" (Sept 1st-11th).

Learn about one of the 9/11 victims and dedicate your "pay it forward" in their memory.

We need your help to organize teams to work together on Pay it Forward 9/11 where you live. See our tips and toolkits for volunteers.

Population(s) Served
Emergency responders
Teachers
Artists and performers
Veterans
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Goal of 2022 was to retain 40 new donors and grow new donors by 25. Results: 44 total donors with 20 new donors.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal is to continue participation in 11 Days of Kindness and Unity across all 50 states, while growing incrementally in other countries.

In 2022, we broke a record for kindness actions in our 20-year history: people in 44 states and 16 countries documented their commitment to doing good deeds for strangers during our 11 Days of Kindness
campaign, culminating on the anniversary of the September 11 attacks.

After two successful years with the "11 Days of Kindness and Unity" campaign (Sept 1st-11th), we aim to grow our elementary and junior high school engagement through a new character education partnership with Big Shifts Foundation. We will recruit school partners in New York City, Washingon, DC, Austin, Texas and Kansas City, Missouri to provide students with their own "11 Days of Kindness" card deck. The cards provide tips for each of the eleven days, and also explain the psychological benefits of performing the suggested kindness action.

1. Focus on recruiting schools through associations and networks with new partnership with Big Shifts Foundation..
2. Continue the successful "11 Days of Kindness Campaign" to expand participation across US and beyond.
3. Recruit new board members from 3 target cities (NYC, DC and Austin).
4. Begin corporate solicitations in Q1 of 2023 (sooner than 2022).
5. Hire professionals to craft strategic marketing and social media plans in Q1 of 2023.

We began 2023 with a $10K in our bank account which allows the board to hire strategic consultant for project work for Q1. Returning board members are committed to begin earlier planning and solicitations from 2022. We held an in-person board retreat in Austin, in February, and divided into subcommittees.

Huge growth in participation, thanks to news coverage and increased social media and website traffic.
Re-hired public relations and marketing consultant from 2022 who will join our board of directors retreat (Feb 2023) to assist in strategic planning.
2022 thank you letters and impact statement distributed to donors.
Thanks to a new board member and PR consultant, Kansas City saw great results we hope to replicate in 2023.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

Pay It Forward 9/11
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Pay It Forward 9/11

Board of directors
as of 06/07/2023
SOURCE: Self-reported by organization
Board chair

Kevin Tuerff

Edward Smith

Pay it Forward 9/11 Vice President

Jeanette Gutierrez

Pay it Forward 9/11 Secretary

Ben Walker

Pay it Forward 9/11 Treasurer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/19/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability