GOLD2024

Counter Culture Ministries, Inc.

Let's rewrite Hollywood's scrip for our children!

Franklin, TN   |  www.counterculturemom.com

Mission

Our mission is to help parents safely navigate today's pop culture, by providing a healthy media diet in the home. Our goal is to raise future counter-culture warriors who will lead our great nation.

Ruling year info

2021

Founder, CEO

Tina Griffin

Main address

P.O. Box 682803

Franklin, TN 37068-2803 USA

Show more contact info

EIN

85-4380871

NTEE code info

Alliance/Advocacy Organizations (O01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The problem that I aim to address is to educate parents and teens about the damaging effects of today's pop culture. While attaining my college degree at California State University - Los Angeles, I worked in Hollywood as an actress in film and television. During my decade-long entertainment career, I began speaking to youth throughout the nation on the topic of media influence. Now that I am a mother of four, I have a burning desire to empower parents with the tools to counter the culture.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Counter Culture Mom Show

The Counter Culture Mom Show (The CCM Show) was birthed during the pandemic. This show launched officially on June 20, 2021, a month after receiving our 501(c)(3) on May 17, 2021. Within six months, we were available on approximately a dozen TV platforms and all major podcast platforms.

Today, in 2024, we are available in over 700 million homes weekly on 20+ TV platforms, close to 600 radio stations such as American Family Radio and CSN, and SiriusXM on Family Talk Channel 131, with a 34 million paid subscriber reach.

The CCM Show explores the impact of the messages being promoted via popular video games, TV shows, movies, music, books, and social media on youth.

As the host of The Counter Culture Mom Show, I have the honor of interviewing well-known experts covering a wide range of topics critical to our youth, like suicide, bullying, homeschooling tips and tools, how to navigate social media safely, and more.

Population(s) Served
Families
Parents
Christians
At-risk youth
Academics

In addition to our CCM social media platforms, the Counter Culture Mom app became available in 2021 and includes the most current pop culture updates. It assists parents and grandparents in navigating today's entertainment through receiving daily Pop Culture Alerts and Trending News Stories. Anyone may download the Counter Culture Mom app and get a free parent media guide on our website CounterCultureMom.com. These two excellent resources provide current information to stay in the know regarding entertainment since pop culture is constantly changing, putting the power back in the parents' hands.

Population(s) Served
Christians
Families
Parents
Substance abusers
At-risk youth

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. The CCM Show explores the impact of the messages being promoted via popular media on youth.
2.
3. Our mission is to spread the gospel while helping parents safely navigate today's pop culture and provide a healthy media diet in the home.
4. Our CCM app assists parents and grandparents in navigating today's entertainment through receiving daily Pop Culture Alerts and Trending News Stories.

No Poverty for the next generation is accomplished through teaching a strong work ethic coupled with a quality education.

Good health and well-being for our youth depend on exposure to the dangers of drug, alcohol, and media addictions.

Quality education can be the primary key to unlocking poverty and health for the next generation.

Peace and Justice will be evident in the culture of the next generation when the citizens have a strong moral base that allows respect and love for the viewpoints of each individual.

Tina interviews experts on The Counter Culture Mom Show in these areas to educate grandparents, parents, and youth of the dangers and pitfalls of addictions. Through education in media influence, a strong moral ethic will lead to good health and well-being for a lifetime.

Today, in 2023, we are available in over 700 million homes weekly on 20+ TV platforms, close to 600 radio stations such as American Family Radio and CSN, and the latest addition NRBTV with a 200 million potential reach each week.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

Financials

Counter Culture Ministries, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Counter Culture Ministries, Inc.

Board of directors
as of 01/30/2024
SOURCE: Self-reported by organization
Board chair

Tina Griffin

Counter Culture Ministries, Inc.

Term: 2021 - 2024

Ivan L Griffin

Kensington Capital

Veronica Moore

Lona Heins

Mark Morton

Organizational demographics

SOURCE: Self-reported; last updated 2/11/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 05/10/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.