To unify, celebrate and strengthen the LGBTQA+ community of Southern Arizona through advocacy, education, leadership and support.

Goal 1 - Financial Roles
Strategy: Develop a sound financial process with transparency, control, and oversight. Establish budget, funding goals and sources, and financial priorities.
1.1 Financial Accountability and Stewardship
1.2 Establish Financial Priorities & Budget
1.3 Set Fundraising Goals
1.4 Identify Funding Sources

Goal 2 – Board Operations and Stability
Strategy: Define board operations and develop standard operating procedure for the board. Define board membership roles and responsibilities, and the processes for identifying and validating potential new members.
2.1 Board Membership
2.2 Standard Operating Procedures (SOP'S):
2.3 By-Laws
2.4 Strengthen Community Engagement.
2.5 Develop Partnerships with LGBTQ+ Organizations
2.6 Enhance Interact With the Community

Goal 3 - Tucson Pride Parade and Tucson Pride in the Desert
Strategy: Strive to continually improve and enhance the Tucson Pride Parade and Tucson Pride in the Desert. Increase local participation in the activities. Increase community attendance.
3.1 Tucson Pride Parade Committee
3.2 Tucson Pride in the Desert Committee

Goal 4 – Secondary Events
Strategy: Create an events committee to address all secondary fundraising and community events.
4.1 Events Committee

Goal 5 - Marketing, Public Relations and Communication
Strategy: This committee oversees the Marketing subcommittee and the Public Relations and Communication activities.
5.1 Marketing Subcommittee
5.2 Public Relations and Communication

Organizational Description
Tucson Pride represents the health and well-being of gay, lesbian, bisexual, transgender, intersex, questioning people (LGBTQ+), and their families and friends. Tucson Pride Board (TPB) provides support for individuals and the community in order to help create a society that is healthy and respectful of human diversity. TPB supports all human and civil rights for all and speaks out through advocacy to enhance and defend those human and civil rights. We strive to empower all-inclusive communities to be a part of Tucson Pride Board.

Strategic Analysis
The Tucson Pride Board performed a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) to help develop this Strategic Operating Plan build on this SWOT Analysis. The focus was to maintain our strengths, address our weaknesses and threats and identify ways to eliminate or minimizes them, and to take advantage of the available opportunities.

Strengths
Board members with passion
Community wants to help
Organizations will contribute when we have a viable plan
We recognize need for increased accountability
Support from other Organization to complement our needs

Opportunities
Raise funds through valued and profitable fundraisers
Building partnerships with sponsors and donors
Mending the community relations and reputation
Building community relations
Develop Standard Operating Procedures
Reaching out to other Non-Profit Organizations for guidance
Open to new board members

Our Board has implemented a two year strategic plan which contains a number of Strategic Goals ranging from Financial Management, Community and Public Relations, Standard Operating Procedures, and Bylaw Review. Under each of the listed strategic goals are individual action items.

As these items are completed, progress is provided to the Board of Directors. A periodic review is conducted on a quarterly basis to ascertain that status of each of the action items. Action items are updated on an as needed basis.

The Board has also actively been involved in the drafting of Standard Operating Procedures as well as Fiscal Controls to decrease risk to the Board of Directors, its mission, and its resources.

Since September of 2017, the Board of Directors has grown from 4 members to 10 members. The Board now has a full executive board consisting of the President, two Vice Presidents, a Treasurer, and a Secretary. As a result, the Board has been actively involved in process improvement, completed the first strategic plan in the history of the organization, drafted and implemented a myriad of standard operating procedures as well as internal fiscal controls, and launched several new initiatives.

In 2018, TPI has partnered with CPES, a local social services agency to hold Foster to Adopt Orientation Courses. These courses are offered to interested community members at no cost. TPI is also presently collaborating with a local cross-fit gym to establish a Pride Fit program to promote health and wellness by providing a safe and accepting work-out space for LGBTQ community members, their families, and their allies.

Moving forward, the Board is focused on organizing and executing a successful Pride festival and parade. Moreover, the board is continuing to maintain focus on our overall goals for the organization as reflected in our strategic plan.