GOLD2024

George Phar Legler Society Inc

Kindness is the real magic

aka Valley of the Moon   |   Tucson, AZ   |  https://www.tucsonvalleyofthemoon.com/

Mission

To preserve the enchantment of Valley of the Moon where community explores kindness and imagination.

Ruling year info

1998

President

Jenni Sunshine

Main address

2544 E Allen Rd

Tucson, AZ 85716 USA

Show more contact info

Formerly known as

Valley of the Moon Memorial Association, Inc

EIN

86-0825419

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Theater (A65)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2019.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We need a place of kindness and inclusion where people are encouraged to be imaginative and learn while treating each other with respect. Emersion in our storybook fantasyland provides a perfect backdrop of whimsy and history. Taking historic preservation seriously provides an opportunity for education and appreciation of our cultural heritage. Interactive theater in this place allows for an introduction to the arts in a supportive environment for otherwise unserved folks. It also provides quality entertainment that promotes procial ethics. Happier, more resilient humans; a tendency towards collaboration; an appreciation for the arts, history and each other and great fun flow from these efforts.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Children's Theater

We accept all free of charge. Training on theater arts, set constriction, costuming and more provided. Participants learn every aspect of event production, ticketing and concessions. For many, this is a rare chance to be included as a productive part of a prosocial organization. This experience can improve resiliency and provides building blocks for social and job performance.

Population(s) Served
Adults
At-risk youth

Valley of the Moon is an outsider art village of storybook style buildings, fairy houses, a wizard tower, ponds, caves, gardens and more. We are on the National Register of Historic Places and are a Tucson Historic Landmark. We provide quality education in preservation principles and hands on experience with repair of historic adobe, concrete and other structures

Population(s) Served
Adults
Adolescents

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of free seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Economically disadvantaged people

Related Program

Children's Theater

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

We provide free theater, crafts & humanities programming with messages of kindness, inclusion and tolerance for many who cannot afford arts experiences. Free attendance exceeds paid tickets.

Total number of paid seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Economically disadvantaged people

Related Program

Children's Theater

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We provide low cost theater, education, historic preservation training and humanities programming. The number of paid seats is decreasing and the number of free seats are increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Preserve Valley of the Moon's historic fabric. Valley of the Moon is historic landmark and the physical accomplishment of a visionary artist.
Promote kindness, tolerance and imagination.
Provide quality education in the arts and historic preservation.

Our five year plan is:

All historic buildings stabilized and/or plans exist for all historic buildings to be stabilized and funding identified
Logo/trademark/marketing: Effective marketing strategy
Paid Fund Raising, Marketing, Public Access, and Volunteer recruitment
Increase donations by 10% annually
Improved volunteer morale
Complete electrical upgrades needed for safety and reliability

Valley of the Moon began construction in 1923 and was first formally incorporated as a nonprofit in 1945. It has been run as a volunteer led organization ever since. Our leadership includes a dedicated working board and volunteers who head up functional departments. During theatrical performances the volunteer base swells substantially with temporary volunteers.

As we move beyond 100 years of operation, the organization has focused on planning for sustainability into the next few generations, with the hope that Valley of the Moon will continue to be a community resource for another 100 years. We have professionalized our data management and adopted policies to support ethical and efficient procedures. We have hired our first paid position, a developmental director. We are using savings to support this position with the aspiration that the developmental director will bring in enough new donations to fund her own position as a first step to having critical positions become paid positions. We believe this organizational growth will pay off in long term stability.

We are fortunate to own our land and buildings and have no debt. Memberships, donations, grants, earned income and private events fund our operations.

Over 1.500 participants see our shows annually, many without charge.
We have added summer camp to our offerings
We offer education and hands on training in historical preservation and repair
We have a family friendly free event and historical tours monthly
Two decrepit structures were recently restored and used as programming space.

In 2020 we will implemented the Easy to be Me Program. This provided staff training and a sensory friendly introduction to theater at Valley of the Moon
Valley of the Moon was the site for a Master Artisan-Apprentice program providing training in traditional adobe brick making
Valley of the Moon, in partnership with University of Arizona, hosted a workshop series in the art of traditional adobe brick making.
Progress on planned goals was largely placed on old while we addressed infectious disease transmission prevention. We updated our facility to reduce high touch surfaces, installed HEPA air purifiers in indoor spaces and obtained a state of the art electrostatic disinfection sprayer. We began program to reunite COVID19 vulnerable individuals with their families and loved ones in our relatively safe outdoor spaces

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

George Phar Legler Society Inc
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

George Phar Legler Society Inc

Board of directors
as of 02/15/2024
SOURCE: Self-reported by organization
Board chair

Jenni Sunshine

George Phar Legler Society Inc DBA Valley of the Moon

Term: 2017 - 2023

Autum Provateare

Jenni Sunshine

Michael Mueller

Shay Handcock

Kirsten Yaffe

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/15/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data