Programs and results
What we aim to solve
Our community is experiencing a mental health crisis. The proportion of children seeking emergency mental health services who required immediate hospitalization rose 75% in 2020 compared with 2019. When youth experience stressful and traumatic events, their mental health and wellbeing are impacted. Without the proper tools, teens are turning to unhealthy coping mechanisms like substance use and suicide to deal with the mental pressure. Suicide continues to be the 2nd leading cause of death for 10-24 years old. The profile of a teen entering our early-intervention program is around the age of 14 and using high grade marijuana to cope with stress, anxiety, and moderate to severe depression. Prevention and recovery support is vital during adolescence. Youth who drink before the age of 15 are five times more likely to develop a substance use disorder. 90% of people with substance use disorder began using before the age of 18.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
amplif[i] & Life Skills Training
notMYkid offers two signature programs for youth in grades 5-12. Choose from our popular amplif[I] programming or our 10-week LifeSkills Training offered in schools and community settings.
EXTENDED PROGRAMMING: Botvin LifeSkills Training is an evidence-based curriculum that has been proven to be effective at reducing things such as youth substance use and violence, while teaching teen’s crucial knowledge and abilities to help them successfully navigate life. Our Prevention Team can be found in 15 high schools across the Valley of the Sun and we also have trained facilitators that can serve middle schools.
HIGH IMPACT ASSEMBLIES AND CLASSROOM WORKSHOPS: amplif[I] youth presentations aim to educate, empower and inspire youth with the knowledge and courage to make positive life choices. Our program follows the IMBR peer-to-peer model: Information, Motivation, Behavior Skills, and Resources. Our trained presenters share appropriate and relatable stories connected to the discussion topic and facilitate moments of audience interaction.
Project Rewind- Early Intervention for Families
program for teens experiencing mild to moderate problems associated with alcohol and/or other drug use. We believe in strengthening family connection, communication and setting appropriate boundaries to protect and support our youth in making positive life choices. Parent involvement is a requirement of the program to achieve the best outcomes possible for participating families.
notMYkid takes a proactive approach to early intervention when dealing with problematic issues teens face as a result of substance abuse. The overarching goal of the program is to deter experimenters from becoming regular users.
notMYkid has developed a dynamic and engaging platform, utilizing our peer-to-peer model, to address the impact of substance abuse on the individual teen, academics, friendships, employment, and relations with family and loved ones. All drugs of abuse addressed include: alcohol; smoking/vaping; marijuana; prescription pill misuse/abuse; club drugs/synthetics; and illicit street drugs. A portion of the curriculum is also dedicated to cyber safety and online digital behavior.
Participants explore risk factors associated with substance abuse, engaging teens in internalizing consequences of use, overcoming peer pressure, assessing and motivating change, practicing positive coping skills, effective communication, and looking ahead to a positive and healthy future.
Corporate Wellness
A program which allows employers to offer parent education about substance abuse, bullying, depression/self-injury and internet safety to their employees during the company lunch hour. Parent education By hosting The Corporate Lunchbox, you can provide valuable information and tools for your employees regarding substance abuse, bullying, and Internet safety for their children. Helping employees with parenting skills will encourage more positive life choices and allow for more productivity at work.
Parent and Faculty Education
notMYkid empowers caregivers, school faculty, faith communities, and anyone that interacts with youth with up-to-date informational workshops and more intensive professional training on the following topic: substance use prevention planning; drug trend updates specifically addressing opioids, marijuana, and vaping-related health concerns; suicide alertness; depression and mental health issues affecting children (elementary, middle school and high school specific content); navigating internet safety; body image; relationships; and other behavioral health concerns that may be affecting your community. Our seasoned team of prevention experts are trainers of nationally recognized programs in suicide alertness and intervention which include: SafeTalk, ASIST and Mental Health First Aid. Attendees of our substance use prevention program leave with a complimentary home drug testing sample provided by First Check and a personalized family prevention plan.
[i]nspired Peer Program
It’s a fact that young adults are facing incredible challenges today. Each day there are too many young adults facing challenges that could have been avoided. CURRENT PRESSURES FACING TEENS AND YOUNG ADULTS TODAY:
• Mood Disorders, Daily Anxieties and Depression
• Pandemic Related Trauma
• Social Media Safety, Cyberbullying and Self Esteem Issues
• Difficulty Identifying Emotions and Body Changes
• Nicotine and Drug Abuse
• Virtual and In Person Learning Challenges
• Unhealthy Social Settings and School Dynamics
notMYkid's [i]nspired Peer Program is a peer-based program that aims to support teens and young adults navigating daily pressures, substance use disorder and mental health challenges. The program creates peer to peer engagement with the goal of providing drug and nicotine prevention resources, inspire confidence, create resilience, and improve overall safety and well-being. The program fosters leadership skills and provides parent coaching.
notMYkid Behavioral Health
notMYkid passionately works to support and protect youth (10-17) and young adults (18-25) by providing trauma-informed behavioral health services to nurture healing and support growth. We opened a licensed treatment center in 2020 and offer individual, group therapy, and intensive outpatient services for substance use and mental health. All of our therapists are licensed professionals with the Arizona Board of Behavioral Health Examiners. To meet the needs of college-aged students, we also provide outpatient telehealth support throughout Arizona.
Where we work
External reviews

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Our results
How does this organization measure their results? It's a hard question but an important one.
Number of students receiving information on tobacco use and addiction
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents
Related Program
amplif[i] & Life Skills Training
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Metric relates to students served in served in one of three prevention programs: Prevention Workshops, Project REWIND Early Intervention, and Life Skills Training.
Number of students receiving information on suicide
This metric is no longer tracked.Totals By Year
Related Program
amplif[i] & Life Skills Training
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Suicide information and education is one of six topics included in our school based Amplif(i) program.
Number of students receiving information on alcohol and other drug use
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Alcohol and other drug use are topics covered in our Amplif(i), Project Rewind, and Life Skills programs.
Number of middle school students improving health-related attitudes and behaviors
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Context Notes
In 2021, 22,402 middle school youth were served, and 98% (21,954) youth reported an improvement in health related attitude.
Number of children served
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
This number reflects youth served in prevention workshops, Project REWIND, Life Skills Training, support groups, counseling, and peer support.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our organization leads with a strength-based approach that is grounded in the belief that resilience is shaped by caring adults, healthy connections at school, family support, access to care, and comprehensive programs that focus on the social and emotional wellbeing of the youth we serve. Our focus population is youth (12-17), young adults (18-24), parents/caregivers with amplified support and outreach to LGBTQ youth and low-income families.
2022 OBJECTIVES
-Increase communication between child and parent/caregiver
-Increase community knowledge of behavioral health resources
-Increase access to behavioral health services
-Increase perception of risk/harm while decreasing favorable attitudes of drugs/alcohol
-Families will experience an increased sense of hope
-Youth will be able to effectively express their needs and utilize social supports
-Youth will increase their life skills to strengthen their recovery
-Youth will increase their intent to abstain from drugs/alcohol
-Adults will understand how to connect with youth from a trauma informed approach
-Parents/Caregivers will implement a family prevention plan
-Adults will feel ready to help a struggling youth
notMYkid passionately works to educate and protect youth (10-17) and young adults (18-25) by providing a full continuum of life-saving peer-to-peer prevention, early intervention, peer support, and behavioral health treatment programs. Our dynamic team of seasoned professionals aim to deliver the highest quality educational content and trauma-informed prevention & behavioral health services to nurture healing and support growth.
Our top priority is to increase capacity during an urgent time of need where wait times to access care are significant and support is critical to help families navigate the behavioral health system. Our approach includes prevention education, early-intervention programs, peer-to-peer support services, outpatient treatment and counseling for youth 10-24 years old. notMYkid walks alongside parents/caregivers while they navigate substance use disorders and mental health conditions, and we provide direct support for families who need support with access to care.
What are the organization's key strategies for making this happen?
notMYkid is dedicated to supporting youth mental health and wellbeing through an array of trauma informed prevention and behavioral health programs. We aim to serve over 100,000 youth, parents/caregivers, and professionals through our state-wide and national programs.
PREVENTION PROGRAMS
-Parent/Caregiver & Youth Education- Workshops to educate on Bullying, Substance Use, Mental Health, Suicide Prevention, Internet Safety, Body Image, & Healthy Relationships
-Life Skills Training - Classes in middle and high schools
-Be Well- Corporate Wellness for Parents/Caregivers
-Win This Year- Podcast and On-Demand Webinars
-Professional Training for School Faculty and Youth Serving Organizations
BEHAVIORAL HEALTH
-Family Support & Navigation
-Project REWIND- Early action for youth and their families facing mild to moderate challenges with the onset of substance use
-[i]nspired Peer Program- Youth mentoring and app-based coaching and support
Outpatient Behavioral Health- Individual, Group, and Intensive Outpatient for youth and young adults
-College Telehealth Program in AZ
-AmeriCorps- Community and school-based peer support for youth
What are the organization's capabilities for doing this?
For more than 22 years, notMYkid has been providing youth, families, schools, and community partners with high impact prevention education and early intervention programs. We can proudly share that our organization has successfully served over 3 million individuals and continues to reach over 100,000 youth and adults each year. Following two decades of service, our nonprofit has completely transformed to meet the unique needs facing youth and their families by providing a full continuum of life-saving prevention, early intervention, behavioral health support, and well-being programs.
When the pandemic first hit, our Board and staff did not rest. We predicted the fallout that would come from long-term isolation and disconnection for our most vulnerable as we approach a second year of unprecedented need. We also recognized that prior to the pandemic, two epidemics were already roaring in our communities that we never lost sight of the opioid crisis fueled by fentanyl poisoning and overdose and soaring rates of suicide stemming from an already stretched behavioral health system.
We have worked tirelessly to transform how we support families, schools, and communities and by implementing a comprehensive mental health response that included: opening a licensed outpatient treatment center that has helped over 600 families since August 2020; developed critically needed peer support and social emotional learning for more than 10,000 high-risk youth at area middle schools and high schools; offered virtual webinars and resources for over 100,000 caregivers and teachers; and developed a family navigation protocol to help families find the care they need.
In the past year notMYkid has grown, once again out of need from the community, and moved into a 13,000 sq/ft campus. Following a holistic approach, the [i]nspired campus is built on a framework of research-based ideas that encourages healthy development and well-being.
What have they accomplished so far and what's next?
notMYkid regularly evaluates programming and receives quarterly reports on performance measures from a reputable third-party evaluator, Community Alliance. Evaluation results for FY 2020-2021 reported:
PARENTS/CAREGIVERS
-99% indicated the session helped them understand challenges faced by youth
-95% were motivated to implement a prevention plan with their family
-95% learned about community resources for behavioral health
-96% had the ability to help struggling youth as a result of the program
YOUTH (+5% change is statistically significant)
-5.1% increase in intent to refrain from using marijuana.
-5.2% increase in communication skills with their parents.
-9% increase in intent to use a healthy relaxation technique to cope with stress and anxiety
-10% increase in perception of risk of prescription medication
-71% of youth remained drug-free after completing our early intervention program
Our success can also be measured in the fundraising and capacity building. notMYkid has made it our top priority to support an expansion that responds to the pandemic and focuses on a balanced recovery effort. We recognize that this is a moment in time, and we can do our part to help communities gradually recover. That shift to focusing on well-being is why we opened The Well. In May and June of 2021, several private foundations showed their support through financial contributions. This success helped us to secure enough capital to transition to a larger campus and expand critically needed services. notMYkid’s Founders, Board of Director’s, and Executive Leadership Team are working together to activate a 5M integrated campaign that supports a raise in private capital for campus improvements and sustainable program expansion over the next two years.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
notMYkid passionately works to educate and protect youth (10-17) and young adults (18-25) by providing a full continuum of life-saving peer-to-peer prevention, early intervention, peer support, and behavioral health treatment programs. We also serve parents & caregivers and provide training for professionals on our various topics that address mental health, substance use, bullying, internet safety, healthy relationships, and body image. Our dynamic team of seasoned professionals deliver the highest quality educational content and trauma-informed prevention & behavioral health services to nurture healing and support growth.
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Case management notes, Community meetings/Town halls, Suggestion box/email,
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,
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What significant change resulted from feedback?
notMYkid recently launched several initiatives based on feedback from the community we serve: Moved parent education webinars online to continue to make resources available during the pandemic. Created a national podcast to open up dialogue on a variety of topics. We also created a password protected resource center that is accessed with a QR code for free education packets in English and Spanish. We overhauled our website in 2021 so it is fully translated in Spanish. All of our education packets are now also available in Spanish. To maintain the highest quality programs, we moved programs to the virtual space and expanded treatment services to telehealth to reduce barriers in accessing treatment.
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With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders, Our community partners,
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How has asking for feedback from the people you serve changed your relationship?
We invite youth and adults to our prevention advisory committee that meets quarterly. Feedback from our members channels to our executive team and impacts our policies & procedures, goals for prevention and behavioral health, and program delivery.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We don’t use any of these practices,
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
NOT MY KID INC
Board of directorsas of 06/22/2022
Duke Schwartz
Schwartz Insurance
Term: 2010 - 2022
Mark Rohde
PH.D., Co-Founder & Psychologist
Alan "Duke" Schwartz
Brown and Brown Insurance
Mark Goldberg
Goldberg Family Foundation
Steven Lewis
Wells Fargo Advisors
Kelly Conner Rubin
Alliance Bank of Arizona
Laurie Fielder
Owner, Set It Straight
Zuhdi Jasser
MD, Advanced Nuclear Cardiology
Brett Johnson
Partner, Snell &Wilmer
Debbie Moak
Co-Founder
Michelle Siwek
Owner, Scottsdale Recovery Center
Jeffrey Siegel
MD, North Scottsdale Pediatrics
Emily Anne Gullickson
A for Arizona
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 03/19/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.