NOT MY KID INC

Inspiring Positive Life Choices

aka notMYkid   |   Scottsdale, AZ   |  www.notmykid.org

Mission

notMYkid is a 501(c)(3) nonprofit organization that provides children and families with truly lifesaving programs, support, resources, and education. Our mission for the past two decades has been to empower and educate youth, families, and communities with the knowledge and courage to identify and prevent negative youth behavior. Our impact is far-reaching. To date, we have served over 2 million individuals and aim to reach 75,000 annually through our statewide and national programs.

Ruling year info

2000

CEO

Kristen Polin

Main address

5230 East Shea Boulevard Suite 100

Scottsdale, AZ 85254 USA

Show more contact info

EIN

86-0988329

NTEE code info

Citizenship Programs, Youth Development (O54)

Human Services - Multipurpose and Other N.E.C. (P99)

Unknown (Z99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We at notMYkid address the preventable conditions leading to youth suicide, including substance abuse, bullying, addiction, and mental illness. One bad decision in adolescence can not only destroy the life of a young person but has the potential to also irreparably damage the lives of others, including the countless people who care for him/her. To proactively educate and provide coping skills to young people on a range of issues that teenagers face every day to prevent them from derailing their futures before they reach adulthood, notMYkid has a mission to empower and educate youth, families, and communities with the knowledge and courage to identify and prevent negative youth behavior. Our vision is that every child will have the knowledge and confidence to reach their full potential through making positive life choices.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

amplif[i] & Life Skills Training

notMYkid offers two signature programs for youth in grades 5-12. Choose from our popular amplif[I] programming or our 10-week LifeSkills Training offered in schools and community settings.

EXTENDED PROGRAMMING: Botvin LifeSkills Training is an evidence-based curriculum that has been proven to be effective at reducing things such as youth substance use and violence, while teaching teen’s crucial knowledge and abilities to help them successfully navigate life. Our Prevention Team can be found in 15 high schools across the Valley of the Sun and we also have trained facilitators that can serve middle schools.

HIGH IMPACT ASSEMBLIES AND CLASSROOM WORKSHOPS: amplif[I] youth presentations aim to educate, empower and inspire youth with the knowledge and courage to make positive life choices. Our program follows the IMBR peer-to-peer model: Information, Motivation, Behavior Skills, and Resources. Our trained presenters share appropriate and relatable stories connected to the discussion topic and facilitate moments of audience interaction.

Population(s) Served

program for teens experiencing mild to moderate problems associated with alcohol and/or other drug use. We believe in strengthening family connection, communication and setting appropriate boundaries to protect and support our youth in making positive life choices. Parent involvement is a requirement of the program to achieve the best outcomes possible for participating families.

notMYkid takes a proactive approach to early intervention when dealing with problematic issues teens face as a result of substance abuse. The overarching goal of the program is to deter experimenters from becoming regular users.

notMYkid has developed a dynamic and engaging platform, utilizing our peer-to-peer model, to address the impact of substance abuse on the individual teen, academics, friendships, employment, and relations with family and loved ones. All drugs of abuse addressed include: alcohol; smoking/vaping; marijuana; prescription pill misuse/abuse; club drugs/synthetics; and illicit street drugs. A portion of the curriculum is also dedicated to cyber safety and online digital behavior.

Participants explore risk factors associated with substance abuse, engaging teens in internalizing consequences of use, overcoming peer pressure, assessing and motivating change, practicing positive coping skills, effective communication, and looking ahead to a positive and healthy future.

Population(s) Served

A program which allows employers to offer parent education about substance abuse, bullying, depression/self-injury and internet safety to their employees during the company lunch hour. Parent education By hosting The Corporate Lunchbox, you can provide valuable information and tools for your employees regarding substance abuse, bullying, and Internet safety for their children. Helping employees with parenting skills will encourage more positive life choices and allow for more productivity at work.

Population(s) Served

notMYkid empowers caregivers, school faculty, faith communities, and anyone that interacts with youth with up-to-date informational workshops and more intensive professional training on the following topic: substance use prevention planning; drug trend updates specifically addressing opioids, marijuana, and vaping-related health concerns; suicide alertness; depression and mental health issues affecting children (elementary, middle school and high school specific content); navigating internet safety; body image; relationships; and other behavioral health concerns that may be affecting your community. Our seasoned team of prevention experts are trainers of nationally recognized programs in suicide alertness and intervention which include: SafeTalk, ASIST and Mental Health First Aid. Attendees of our substance use prevention program leave with a complimentary home drug testing sample provided by First Check and a personalized family prevention plan.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students receiving information on tobacco use and addiction

This metric is no longer tracked.
Totals By Year
Related Program

amplif[i] & Life Skills Training

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Metric relates to students served in served in one of three prevention programs: Amplif(i), Project Rewind, Life Skills

Number of students receiving information on suicide

This metric is no longer tracked.
Totals By Year
Related Program

amplif[i] & Life Skills Training

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Suicide information and education is one of six topics included in our school based Amplif(i) program.

Number of students receiving information on alcohol and other drug use

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Alcohol and other drug use are topics covered in our Amplif(i), Project Rewind, and Life Skills programs.

Number of middle school students improving health-related attitudes and behaviors

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

In 2018, 24,639 middle school youth were served, and 80% (19,711) youth reported an improvement in health related attitude.

Number of children served

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This number reflects youth served in Project Rewind, amplif(i), and Life Skills Training programming.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Today’s youth are posed with an inextricable alliance of threats working against their health, happiness, development, and success. In the past two years, Maricopa County experienced an 85% increase in youth suicides, with 34 teenagers in the East Valley alone tragically taking their own lives during the 2018/19 school year. The premature loss of young lives is always horrifying, but not necessarily isolated from the influence of other factors. Instead of pursuing a singular culprit to blame, we must address the preventable conditions leading to youth suicide, including substance abuse, bullying, addiction, trauma, and mental illness. As studies indicate that people who reach 21 without engaging in risky behaviors are likely to never do so, notMYkid firmly believes that providing youth with coping mechanisms for demanding situations is key to helping them arrive at adulthood healthy and whole.

Since 1999, notMYkid has been presenting peer-to-peer prevention education programs in Arizona schools, including amplif(i) Prevention Education for youth, parents, and educators; Corporate Employee Wellness Programs; Project Rewind Early Intervention Program, and l
Leadership Workshops for Youth that build self-confidence, foster resiliency, and inspire social and emotional change.

Three years ago, notMYkid successfully launched Project REWIND with support from the Governor’s Office of Youth, Faith and Family. Partnering with three originating school districts, we currently offer the program 22 times a school year. Schools refer students to the program who have been identified as using alcohol, e-cigarettes or drugs. Participating students, along with a least one parent, attend education sessions that detail the risk factors associated with substance abuse and the related consequences. While students learn how to practice positive coping skills and overcome peer pressure, parents learn ways to improve family communication and motivate changes in behavior. Together the teens and parents practice open communication, listening to each other to “Rediscover Existing Ways to Inspire New Directions” (REWIND).

amplif[i] Prevention Education presentations work to prevent the onset of behavioral health problems for youth and teens by implementing evidence-based strategies that address the full spectrum of behavioral health prevention. The program proactively ad, bullying, dresses behavioral health issues such as depression, suicide, substance abuse, bullying, Internet safety, unhealthy relationships, and body image to promote positive decisions that will positively impact youths’ health and future. Administered by extensively trained peer educators, the one-hour presentations are designed to equip youth with skills that build resilience and foster positive choices, while helping them understand and overcome behavioral health problems. In separate one-hour sessions, parents and school faculty are educated on the warning signs related to the given topic, provided tools for prevention planning, and offered resources to continue the conversation and connect youth to services who may need additional support.

Corporate Wellness allows employees to receive valuable information about substance abuse, depression/self-injury and internet safety during their corporate lunch hour.

Since 1999, notMYkid has been presenting peer-to-peer prevention education programs in Arizona schools, including amplif[i] Prevention Education for youth, parents, and educators; corporate employee wellness programs; Project Rewind- an early Intervention program, and mentoring for youth that build self-confidence, foster resiliency, and inspire social and emotional change.

Over the course of 20 years, notMYkid has served over 2 million youth and adults, with programs reaching more the 75,000 people each year with the help of our expert trained prevention specialists and peer educators.

With a vision for every child to have the knowledge and confidence to reach their full potential through positive life choices, Steve and Debbie Moak founded notMYkid in 1999 after battling the substance abuse addiction of their teenage son. The first-hand experiences of the Moak’s are what inspired them to develop notMYkid with a simple principle behind its inception: prevention rather than intervention.
Recognizing that the challenges our youth face today are complex and can potentially devastate and derail futures, notMYkid passionately works to educate and protect our community’s kids by providing a range of peer-to-peer programs, including behavioral health prevention education for youth, parents, and educators; corporate employee wellness programs; an early intervention substance abuse program for youth and their parents, and leadership workshops for youth.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

NOT MY KID INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

NOT MY KID INC

Board of directors
as of 8/4/2020
SOURCE: Self-reported by organization
Board chair

Seth Leibsohn

The Leibsohn Group

Term: 2012 - 2020

Mark Rohde

PH.D., Co-Founder & Psychologist

Alan "Duke" Schwartz

Brown and Brown Insurance

Seth Leibsohn

The Leibsohn Group

Mark Goldberg

Goldberg Family Foundation

Steven Lewis

Wells Fargo Advisors

Kelly Conner Rubin

Alliance Bank of Arizona

Laurie Fielder

Owner, Set It Straight

Zuhdi Jasser

MD, Advanced Nuclear Cardiology

Brett Johnson

Partner, Snell &Wilmer

Scott MacDowell

Diversified Investors Group

Debbie Moak

Co-Founder

Michelle Siwek

Owner, Scottsdale Recovery Center

Jeffrey Siegel

MD, North Scottsdale Pediatrics

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 08/03/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 08/03/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.