The Venetoulis Institute for Local Journalism
Nonprofit. Local Impact.
Programs and results
What we aim to solve
The news landscape has witnessed a fundamental transformation. Three-plus decades of shifts include print-to-digital transition, plummeting advertising revenues, rise of social media, news outlet consolidation, and disinformation. What is happening is a dramatic loss of capacity in local news; 2,400 newspapers have closed; 35,000 journalism jobs lost; 1,800 communities without a newspaper. News deserts are spreading as local newspapers close. As a result, nearly half of U.S. adults (47%) say the local news they get mostly covers an area other than where they live, according to a Pew Research Center survey. In the Baltimore region, the problem is worse — 57% of people in the seven-county region say their local news media mostly covers another area. The Baltimore Banner, by contrast, has invested from the beginning to become the trusted, community-centered local news outlet that residents are eager for and to prove a new business model for local news can succeed here in Maryland.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Creatives in Residence
The Creatives In Residence program engages a cohort of Baltimore-area writers, poets and artists to contribute regularly to the publication, adding authentic takes and perspectives. A significant portion of program participants identify as native to Baltimore. Their work populates our publication's pages and is essential for growing our efforts to engage authentic community voices.
BNEXT Youth Internship
The Baltimore Banner's BNEXT Youth Internship program is designed to provide young aspiring journalists with an opportunity to experience work-life in a digital-first, nonprofit start-up news organization. This real-world experience serves to immerse interns into each function of our organization, providing insight into the importance of each function and how it supports delivery of journalism.
Unrestricted Newsroom Support
Help us support building a robust newsroom with skilled reporters and professionals who innovate and explore topics that prioritize solutions-oriented journalism. With your support, our newsroom can build stronger relationships with the entire Baltimore community, respond to readers’ feedback, and foster crucial conversations that create even greater change around Baltimore and beyond.
Where we work
External reviews

Photos
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our mission is to be an indispensable resource that strengthens, unites, and inspires our communities. We will accomplish this through trustworthy quality journalism that tells the varied stories of people living in this region, holds our leaders accountable, and delivers local news that readers are willing to support.
Our vision: We want to make a positive impact on the region by delivering trustworthy local news coverage to various communities in the Baltimore region and eventually across Maryland.
What are the organization's key strategies for making this happen?
The key strategic elements to our operation are:
• To build the largest newsroom in Maryland
• To focus on local relevance with national prominence on select issues
• To be multi-platform
• To create a highly scalable operation across product, marketing, technology, analytics and development/fundraising
• To be diverse (content and workforce)
• To create positive outcomes for the communities we serve
What are the organization's capabilities for doing this?
The Banner’s leadership team includes experts from the fields of media and journalism who offer diverse perspectives and expertise in the realms of marketing, product, insights, technology, philanthropy, finance, community engagement, and human resources. Our newsroom, while still in early stages of development, is comprised of a talented and diverse team of journalists and interns. Our team is further equipped with a news media consultant and community engagement director. Most reporters and editors have ties to Baltimore and Maryland, making it a truly local newsroom. They all share a common mission: to be an indispensable resource that will uplift, unite and strengthen our community.
What have they accomplished so far and what's next?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
The Venetoulis Institute for Local Journalism
Board of directorsas of 05/02/2023
Stewart Bainum, Jr.
Choice Hotels International
Sandy Bainum
Janet Curie
Bank of America
Jedd Gould
Mediabids
William L. Jews
Professional Director
Brian McGrory
The Boston Globe
Imtiaz Patel
Shanaysha Sauls
Baltimore Community Foundation
Josh Tyrangiel
Eden Productions/ Kunhardt Film
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
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Gender identity
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Sexual orientation
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Disability
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