Our key goals on the path to achieving our mission are to mobilize a critical mass of activists advocating for climate, support implementation of Paris Agreement commitments, and accelerate the transition to a clean-energy economy with programs and campaigns promoting renewable energy sources. Our primary activities consist of the following: - Train thousands of new activists each year to effectively advocate for the climate, and to oppose barriers to renewable energy. - Work with our trained activists to minimize the damage from the Trump Administration’s polices while supporting efforts at the state, regional, and local levels to reduce greenhouse gas emissions. - Work with governments, businesses, and universities to support renewable energy, including just transitions to 100-percent renewable energy.

Climate Reality believes that the key to action is convincing a critical mass of people that climate change is urgent and mobilizing them at the grassroots level to advocate the necessary changes in policy. The challenge is: first, how to turn enough people in the US into activists ready and willing to demand action on climate from their leaders, and second, how to build the support necessary to succeed in other key nations in which we work.

The organization has developed a core-messaging framework. We will emphasize each of the steps set forth in the messaging framework in the US, and in other countries, we will tailor the architecture with messaging that reflects the state of politics in each of those nations. Based on behavioral research, Climate Reality believes that the best way to convince people on any issue is through peer-to-peer contact – for example, farmers speaking to farmers, or business leaders speaking to business leaders. Up until now, our trained Climate Reality Leaders have been speaking at thousands of events each year. We plan to supplement this approach and reach outside and beyond the environmental community through our Climate Speakers Network, which focuses on faith communities and frontline groups disproportionately impacted by this crisis. We will ask our Climate Reality Leaders to take an active role in our campaigns beyond their existing commitment as climate communicators through speaking engagements. We have trained these extraordinary leaders to organize and take part in campaigns. Climate Reality has unparalleled access to major media companies like Participant Media, Control Room, and members of the WPP family of companies, including Glover Park Group, Y&R, Blue State Digital, and Maxus. Our social media team works with these companies closely to develop campaigns that attract activists and the larger support systems needed to back up their work. It is this combination of Climate Reality Leaders, speakers, and global and national broadcast and social media capabilities that enable us to be particularly effective in reaching the broadest possible audience, developing new climate activists, and communicating effectively about the solutions that we need to be successful.

Climate Reality measures its progress particularly through raising awareness of the climate crisis. We take into account how audiences and communities have reacted to the crisis, how our Climate Leaders are engaging the public, the success of our campaigns, and the number of people we are reaching with our message of climate hope and a clean energy future.

-We have trained over 21,000 Climate Reality Leaders worldwide over the past 13 years. A recent highlight from our trainings in 2019 comes from Atlanta, where nearly 2,000 trainees came together for a powerful convening moment between the climate and environmental justice movements. The climate and environmental justice program has catalyzed important cross-movement conversations, collaboration, and activism in a region where communities of color are enduring a disproportionate health and economic burden from climate impacts. -Climate Reality Leaders completed over 47,000 advocacy activities around the world in 2019. -Our 152 chapters in 38 states are powered by more than 7,500 members. Some recent accomplishments include: The government of Larimer County, Colorado enlisted our Northern Colorado chapter to help craft the county’s climate action plan. 13 chapters in Pennsylvania, Ohio, and West Virginia are fighting petrochemical buildout across the Ohio River Valley. -In 2019, 7 New York chapters came together to create a coalition. Along with other groups, the Coalition enlisted activists from across the state and encouraged legislators in Albany to pass the Climate Leadership and Community Protection Act in the state legislature. The act requires the state to reach 100-percent clean energy by 2040 and net-zero greenhouse gas emissions by 2050. Through meetings with their representatives, letter writing campaigns, local events, and social media, they applied pressure to their legislators to vote in favor of the legislation. -The 100% Committed campaign secured commitments to transition to 100-percent renewable electricity from over 51 cities, universities, and businesses worldwide in 2019, bringing our total commitments to 131. Inspired by this campaign, our Los Angeles area chapter mobilized its members and joined over 18 coalition partners to push the Los Angeles Unified School District – the largest energy consumer in Los Angeles County – to transition to 100-percent clean, renewable electricity by 2030 and energy by 2040. -Our 10 international branches are helping countries implement and stay accountable to the emissions reductions commitments from the Paris Agreement. In 2019, our Africa Branch, which is based in South Africa, celebrated the country’s passage of a carbon tax. The branch’s advocacy efforts were focused heavily on getting the carbon tax passed. -In 2019, Climate Reality Leaders delivered more than 2,000 presentations on our our changing climate during 24 Hours of Reality: Truth in Action, a global day of education and action. Presentations were given in schools, community centers, workplaces, living rooms, and much more to an audience of over 119k. -Our Call it a Crisis campaign called on television networks to elevate the urgency of their climate coverage and call the climate crisis exactly what it is. We developed this initiative with other stakeholders and together generated nearly 100k petition signatures.