PLATINUM2023

KEEPERS OF THE WILD

We Love. We Care. We Protect.

aka Keepers of the Wild Nature Park   |   Valentine, AZ   |  www.keepersofthewild.org

Mission

Keepers of the Wild (KOTW) is a 501(c)(3) non-profit organization dedicated to the protection of abused, neglected, abandoned and retired captive wildlife. We strive to provide the best standard of care and help enforce the humane treatment of all animals.  The preservation and protection of wildlife and the environment is paramount in our goals.  Through education and public awareness we seek to alleviate all animal suffering and help eliminate use of wild animals as pets and their exploitation in show business.  Keepers of the Wild provides a permanent home and true sanctuary to all the animals it rescues.

Ruling year info

1996

Founder & Executive Director

Jonathan Kraft

Vice President, Chairwoman

Lara Kraft

Main address

13441 E. Highway 66

Valentine, AZ 86437 USA

Show more contact info

EIN

88-0345277

NTEE code info

Wildlife Sanctuary/Refuge (D34)

Protection of Endangered Species (D31)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Captive raised wildlife are primarily bred for the sole purpose of profit. Unscrupulous breeders of exotic animals play a significant role to supply the demand of the exotic animal pet trade, circuses and traveling acts, photo ops, roadside zoos, commercial ads, movies and trophy hunts. We continually strive to fulfill our mission to educate the public and to rescue, rehabilitate and provide life-long care to exotic and native wildlife. Additionally, we are collaborating with several organizations to get legislation passed to stop the use of exotic animals in traveling circuses and exhibits. With pending legislation, the time is near when laws will be passed to stop the private ownership, breeding and the exploitation of exotic animals. With your continued support, we will make this a reality!

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Long-Term Animal Care

Our Animal Care Program includes all expenses associated with providing long-term care for our animals.  Care expenses including food, supplies, veterinary care, enrichment, staff, habitat maintenance and new habitat construction.

Population(s) Served
Adults
Children and youth

Educational Outreach:
 
Educational materials and a monthly newsletter distributed to over 50,000 households via e-mail and postal mail.

We have the potential to reach millions of people annually through the Internet about the work being done at our sanctuary. Our website (www.keepersofthewild.org) provides an online "learning center".

New On-site Education Center:
The expansion of our Educational Program allows park visitors to learn more about individual species. The series of educational classes includes information on Conservation Status, Species Facts, Habitat, Diet, Behavior, Adaptations to the Environment and Adaptations to Living with Human Civilization.

Educational Tours:
Approximately 17,000 people visited the sanctuary in 2018. Our educational tours and presentations are designed to enhance an individual’s knowledge regarding the animal’s native habitat, habits and needs, including why these animals do not make good pets. In addition, tours and seminars were conducted for school field trips, a variety of clubs and the general public.

Population(s) Served
Adults
Children and youth

We collaborate with and provide rescue services to 1.) Local, State, National and International Law Enforcement & Animal Welfare Agencies who confiscate exotic animals from illegal or abusive situations. 2.)  Private owners that come to the realization that exotic animals are not pets.

Population(s) Served
Adults

Where we work

Awards

2014 Top-Rated Nonprofit Award 2014

Great Nonprofits

2015 Top-Rated Nonprofit Award 2015

Great Non-Profits

2016 Top-Rated Nonprofit Award 2016

Great Non-Profits

2017 Top-Rated Nonprofit Award 2017

Great Non-Profits

Top Rated, Vetted & Effective Nonprofit 2018

Global Giving Superstar Status

Top Rated, Vetted & Effective Nonprofit 2019

Global Giving- Superstar Status

Top Rated, Vetted & Effective Nonprofit 2020

Global Giving

Top Rated, Vetted & Effective Nonprofit 2021

Global Giving

Top Rated Nonprofit Award 2020

Great Nonprofits

Top Rated Nonprofit Award 2021

Great Nonprofits

Top Rated Nonprofit Award 2022

Great Nonprofits

Affiliations & memberships

Better Business Bureau Wise Giving Alliance - Organization 2016

Better Business Bureau Wise Giving Alliance - Organization 2017

Better Business Bureau Wise Giving Alliance - Organization 2018

Better Business Bureau Wise Giving Alliance - Organization 2019

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of animals rescued

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Animals rescued are provided a life-long home at Keepers of the Wild. Our Long-Term Animal Care Program includes all animal care expenses including food, medical care, habitat construction, etc.

Number of clients reporting increased knowledge after educational programs

This metric is no longer tracked.
Totals By Year
Related Program

Educational Outreach Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Educational tours are conducted year-round and offered 3 times per day, 6 days a week.

Number of animals rehabilitated

This metric is no longer tracked.
Totals By Year
Related Program

Animal Rescue Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our Animal Rescue Program includes all expenses associated with rescuing animals. It also includes expenses associated with the rehabilitation of injured wildlife indigenous to Arizona.

Number of free participants on field trips

This metric is no longer tracked.
Totals By Year
Related Program

Educational Outreach Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Field trips are not free but are significantly discounted.

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Related Program

Educational Outreach Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of animals with freedom from hunger and thirst

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Number of animals with freedom from discomfort

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Number of animals with freedom from pain

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

We built an on-site animal hospital that has given the animals immediate access to pain management plans and top veterinarian care.

Number of animals with freedom to express normal behavior

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Context Notes

Our animals have large natural habitats that allow for freedom of biological expression.

Number of animals with freedom from fear and distress

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Context Notes

Animals are monitored closely and given every opportunity & accommodation to relieve stress and fear. Their habitats also allow for the animals to hide from public view if desired.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Health

Related Program

Educational Outreach Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

post-covid come down.

Number of accolades/recognition received from third-party organizations

This metric is no longer tracked.
Totals By Year
Related Program

Animal Rescue Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of paid participants of guided tours

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups

Related Program

Educational Outreach Program

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of animal adoptions

This metric is no longer tracked.
Totals By Year
Related Program

Animal Rescue Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of animals spayed and neutered

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Related Program

Long-Term Animal Care

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

More people in 2020-2021 expressed the desire to volunteer than in several years prior. Because of our rural location, we do not usually have many volunteers who participate on a regular basis.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Number of animals provided with long term care

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Keepers of the Wild provides a life-long home and true sanctuary to all the animals it rescues.
Through education and public awareness we seek to alleviate all animal suffering and help eliminate use of wild animals as pets and their exploitation in show business.

To help fulfill this mission, our three-fold goals are:
1) Set new standards for the ethical treatment of exotic and wild animals.
2) Educate the public about exotic and wild animals.
3) Advocate for the protection from illegal breeding and pet trade that perpetuates a cycle of exploitation of these animals.

Strategies we have implemented:
Being many of our animals were acquired from the private sector and entertainment industry, we have a strong focus on preventative measures through education. Keepers of the Wild promotes greater compassion, respect, and justice for animals through a variety of educational outreach methods including on-site tours and presentations, educational materials distributed through emails, a monthly e-newsletter, social media sites and direct mail.

Collaboration with several organizations to get legislation passed to end the exotic pet trade and the use of exotic animals in traveling circuses and exhibits.

The commitment of the founder, staff, and volunteers is a testament to the capability of achieving positive outcomes.
Keepers of the Wild has a 29+ year history of steady growth and accomplishments.
We have created a diverse and sustainable fundraising strategy that is flourishing and promises significant growth in the coming years.

Keepers of the Wild has built a solid reputation throughout its 25 year history. Keepers of the Wild is an accredited charity by the Better Business Bureau (BBB) and was awarded a National Charity Seal for meeting the highest standards of charity accountability from the BBB Wise Giving Alliance. Keepers of the Wild has built a base of loyal supporters, been the recipient of numerous commendations and awards for excellence in animal care and earned the highest ratings with charity watchdogs such as GlobalGiving, BBB and Charity Navigator.

Keepers of the Wild is set on 175 acres and currently home to approximately 130+ animal residents. Most of these innocent animals were rescued from lives of neglect, exploitation, and abuse but can now live the remainder of their lives being cherished and well cared for. New arrivals and long-time residents all benefit from quality care on a daily basis. We ensure all animals on our grounds have fresh water, nourishing food and supplements, medical care, enrichment toys, comfortable shelters, and spacious natural habitats-- and their contentment shows!

Keepers of the Wild has gone from a $40,000 annual income to over 2.4 million annually over the years. Our property, buildings, vehicles, and equipment are all paid for.

In 2020 Keepers modified and added onto an existing building on the property and converted it to a fully-licensed animal clinic and hospital, capable of spinning blood, performing emergency surgeries, taking x-rays, and more. This has significantly decreased stress on the animals and staff as well as negated the need to transport animals 40 minutes one-way into town, allowing for immediate medical care, and reduced veterinarian costs.

Keepers of the Wild's children's book exposes some of the issues that surround wildlife in captivity including animals in entertainment, canned hunts, and the exotic animal pet trade. This book is being introduced to schools that are readily ordering it and adding it to their curriculum. Soon after its release, the book was added to the Accelerated Reader book list.

While we have made significant strides, we will continue to work on the following areas:
Financial stability; update IT; expand fundraising capacity; engage new supporters; broaden educational and social media outreach; on-going improvements to our current sanctuary; new expansion projects.

KEEPERS OF THE WILD EXPANSION PROJECT (Wild Planet Nature Park)
With pending legislation, the time is near that laws will be passed to stop private ownership, over-breeding, and the exploitation of exotic animals. Most sanctuaries in the U.S. do not have space or funds to accommodate additional animals. The animals will need a place to go and we intend to accommodate as many of them as possible.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

KEEPERS OF THE WILD
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KEEPERS OF THE WILD

Board of directors
as of 01/05/2024
SOURCE: Self-reported by organization
Board co-chair

Mrs. Lara Kraft

Keepers of the Wild

Term: 2021 -


Board co-chair

Mimi Morissette

Mike Daves

No Affiliation

Mimi Morissette

No Affiliation

Dwight Jory

No Affiliation

Theodora Jory

No Affiliation

Charles McHaffie

No Affiliation

Chris Burkett

No Affiliation

Kelsey Burkett

No Affiliation

Lara Kraft

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 4/26/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 01/06/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.