There's No Shame In Our Game!

aka Just Above The Rim; Jump Start; My Daughter's Keeper   |   Brooklyn, NY   |


Not Just Hoops is organized to provide fitness and wellness programs for community residents by sponsoring sports activities, healthy eating programs, business and educational programs, music programs as well as other recreational programs for the youth. We also look to provide nutritious meals to needy community residents.

The purpose of this corporation is:
- to provide youths with recreational activities
- to provide a healthy community environment through the
establishment of wellness programs for the residents of
Bedford-Stuyvesant/Ocean Hill communities
- to provide artistic, business and educational programs
- to serve as a resource center for the community residents

Notes from the nonprofit

The Brooklyn communities we serve are filled with historical buildings and architectural structures, unique as well as appeal to new comers is being transformed to accommodate influx of people from different boroughs, cities, ethnicity, gender, and family composition for the following reasons:  Convenience - commuting to work, twenty minutes to lower Manhattan  Homes - purchasing of landmark properties, brownstone houses valued at $1,000,000 or more.  Recreational/Social activities – the opening of various cafes, a variety of upscale restaurants, clothing stores, beauty & nail salons, as well as after-work venues. Bedford-Stuyvesant/Ocean Hill/Brownsville are in the transitional stage of fulfilling these categories. To help promote and appeal to the new residence, it is important that educational and recreational activities offered appeal to these constituents and their families as well as the community residents that have been living in these areas for decades.

Ruling year info


Co-Founder & CEO

Mrs. Deon Davis Harris

Vice Chairperson

Mr. Joseph Anthony Dunker

Main address

1057 Herkimer Street

Brooklyn, NY 11233 USA

Show more contact info



NTEE code info

Youth Development Programs (O50)

Physical Fitness/Community Recreational Facilities (N30)

Employment Procurement Assistance and Job Training (J20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Not Just Hoops is aware of the changing demographics (gentrification) in our service area, the Bedford-Stuyvesant/Ocean Hill community. We service a minimum of 100 youths through our various programs during the year with a portion being Children With Special Need, This awareness is a major item on our agenda and we are committed to growing and adapting our organization’s programs to meet the emerging needs. There are approximately 60,000 people living in this community, 35% being youths and these residents should have viable programs as other communities regardless of age, race, gender, family composition, or income. We seek to provide health & fitness, recreational programs, workforce development as well as provide support and guidance. By providing these youth with this syllabus, will prepare them to compete and survive in a City that is very competitive will create young responsible adults not only self-supportive but supportive of the community that helped them along the way.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Just Above The Rim Basketball Program

Two basketball programs, one in Bedford-Stuyvesant Brooklyn and one in Harlem, New York. 144 youth from the age of 10 to 18 played an 8 week basketball program and tournament. The purpose of the basketball tournament is to provide a sports recreational program that 75% of the youths living in these communities love to play and also providing them with an event that requires working as a team, following instructions and building up confidence and self-esteem.

Population(s) Served
Children and youth
Ethnic and racial groups

Not Just Hoops sponsors an 8 week Youth Flag Football Program for youth ages 10 to 14 years old. The goal is to expose our youth to a different style of health and fitness sports recreational program that will not only improve their physical body structure but will increase their stamina and teach them how to work as a unit

Population(s) Served
Children and youth

The old saying, “it takes a village to raise a child” holds true. As a nonprofit organization stationed in the Bedford-Stuyvesant/Ocean Hill Community we have a responsibility to help the community’s youth and the “girls of color” living in the neighborhoods of Bedford-Stuyvesant/Ocean Hill need our support, guidance and assistance in order for them to become successful young women. The creation of the program “My Daughter’s Keeper” will assist in filling in the gap by providing a support program that is so desperately needed in the community. The program’s curriculum will include workshops, seminars, round-table discussions, recreational activities, social services as well as educational assistance and workforce development portfolios that will be incorporated into the programs syllabus.

By providing support through the installation of the above programs and services, will stimulate the mind, body and soul along with bringing new life and meaning for these girls of color.
To stimulate this three areas mind, body and soul, the following will implemented:
 Mind: a) Qualified educators to assists with educational needs through after-school homework helper. b) The availability of computers and other high-tech equipment to assist in their development of being proficient in the growing and developing age of technology. c) Educational and life experience trips to broaden their knowledge of what is available to them and how they can take advantage of those opportunities.
 Body: various sports programs that will provide them with crucial morals: teamwork, self-esteem along with strengthening their bodies, learning how to take of their bodies (health & nutritional information) as well as preparing them for the changes they will be experiences as they grow and mature.
 Soul: roundtable discussions, mentorship, emotional support, training & skill building as well as educational/workforce development & enhancement.
The My Daughter’s Keeper Program consist of the following ten (10) curriculum activities:
1) Educational: Mentors & Volunteers available to assist with academics, job search and/or college/business school entry.
2) Digital Girl Coding Program
3) “In Tune with your Body “ Yoga Fitness Program
4) Empowerment Seminars/Discussions: Leadership/Entrepreneurship/Innovator
5) Health & Hygiene Program – “Take Care Of Your Body”
6) Seeds-In-The-Middle – Healthy Cooking/Eating Culinary Program
7) “Women with Class” sessions - Etiquette
8) Podcast/ Program – “ Girl Talk”
9) The JumpStart Radio/Broadcasting/Podcasting Programs
10) Girl Of Color Weekend Retreat

Population(s) Served
Ethnic and racial groups

A community based non -profit organization in Brooklyn providing support to youths physical and cognitive challenges find a place of belonging. We help build a community with local families by providing enriching recreational, engaging social and skill-building activities for their loved ones; bridging families through similar experiences while forging bonds and community at no cost to their families and caregivers.

To provide afterschool transportation and weekend recreational, instructional, physical, social, behavioral and emotional support activities to be located in the Bedford-Stuyvesant/Ocean Hill Communities for "Children with Special Needs".

These activities will provide these young children the tools to have a quality of life that is enriched with acknowledgement, recognition and independence that they are a resourceful group of young people that will grow up to be adults, making important contributions to our society and way of living.

Population(s) Served
Family relationships
Children and youth
Social and economic status
Multiracial people

Where we work


City Council Citation 2018

Outstanding Community Partner 2018


City Council Citation 2018

Community Board#3-Education Committee

Affiliations & memberships

Conduit - Community Board #3 Education Committee 2018

Conduit - Black Lives Matter Collective 2020

Collaboration with The Marge Matthew Community Garden Renovation 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served


Related Program

Not Just Hoops Flag Football

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

A four-week Summer Basketball Program for 40 youths up to13 years old and a six-week Fall Football Program up to 14 years old for 70 youths held at Hilltop Playground.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

My Daughter's Keeper

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

For 2020 year, Not Just Hoops was able to provide 100 COVID-19 Care Packages for our At-Risk Girls of Color project which was incorporated into our My Daughter's Keeper Program .

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Not Just Hoops is aiming to provide the following services in the newly opened Community Resource and Support Center:
1) Workforce development programs- To provide internships for teenage youth to help with Not Just Hoops various programs
2) Youth Events - To have open mic nights; game nights; movie nights
3) Health & Fitness Program - To provide youths with exercise programs i.e. (yoga, zumba)
4) Culinary Program - To provide information pertaining to healthy eating & living style
5) Educational program - GED, college preparation, youth after-school
We also look to provide safely, sports and recreational events
1) Annual Fall Flag Football and Summer Basketball Programs
2) A Yearly Summer Festival specifically for "Children With Special Needs" living in the community.
3) Other outings and recreational sporting programs for "Children With Special Needs".
4) Yearly My Daughter's Keeper Program - This program for teenage girls of color . The programs will entail health & fitness information,
college readiness guidance, etiquette, learning the art of coding sessions, civics, and entrepreneurship - "Women of Color" who own
their own businesses as well as others in education, medical, authors and entertainment fields \owners, authors, judges, etc
"A Neighborhood Community Garden" - This year, the organization is in the process of revamping the neighborhood community garden that has been defunct for many years. We are working with an assigned City Parks Foundation Outreach Coordinator to prepare the garden for use. Our goal is to have programs for all youth as well as maintain a free Farmer's Market that neighborhood residents can come and obtain fresh fruits and vegetables. This is very important, especially seniors due to this COVID-19 Pandemic. We also look to provide residents who have income related issues due to loss of their job.

Keys to Success:
- Utilizing the free space offered by the newly opened Community Resource & Support Center.
- Utilizing the Community Boards, Block Associations, Community schools to promote Not Just Hoops'
various workshops and programs being offered.
- Obtain City Council and State' support through their discretionary funds application process to obtain funds for
Internships, community events, sports and other recreational & special
- Obtaining Parks Department permits for usage of outdoor spaces for sports & festivals.
- Recruit local churches and businesses support for in-kind donations to our sports programs.
- Continue to reach out to corporations, investors and foundations to support Not Just Hoops various programs.
- Continue to research and seek out foundation and go through their grant process to obtain funding for Not Just
Hoops programs.
- Continue to write grants to grant-making organization that aligns with our programs and vision

Not Just Hoops (NJHs) capabilities with the assistance of Board & Staff to meet the goals are as follows:

The Board Chair - has a BBA in accounting from Pace University; has been a Budget Manager at NYC Transit for 12 years ; CEO of Just This N That Corp. that donates funds to the organization; previous co-owner of Everything Scratch Cafe in Bedford-Stuyvesant (Bed-Stuy). A member of the Education Committee for the Community Board in Bed-Stuy. Former Co-chair of the community's Block Association for four years. Has written several grant proposal over the past 5 years, and the organization has received over $40,000 in funding. Prepares the organizations' City Discretionary Funds Contract and this year was able to obtain approval for $53,500.

Vice-Chairperson - Pastor of New Life Missionary Christian Church for over 10 years; the churcht has been in existence in Bed-Stuy since 1954. Former Co-chair of the community's Block Association for 4 years ; Secretary on the Community Police Clergy Committee; provide space for the organizations' awareness & fundraising programs.

Board Member - Hearing Office for the Board Of Education ; a licensed referee for over 25 years and a minister that supports many of the community's neighborhood churches. Has a great re'pore with the community residents living in the City Housing Complex, the local community businesses and the community Police Clergy. Coordinates the organization's yearly basketball program held in Public Parks located in City Housing and assist with other events. Obtains donations from surrounding businesses and churches to support NJHs events.

Board Member - Chairman of Bertha Mae Williams Foundation and a retired NYC Police Officer. Owns a trucking company and several commercial spaces. Makes donations from his business to the organization.

Board Member - Has a Masters in Human Resource and Education. Works as a Dean Of Girls in Florida and presently Social Worker for other nonprofit organizations. Has the skills and experience in grant writing, lecturing and executing workshops. Will be utilized in generating funding for the Community Resource and Support Center as well as becoming the Director of the Center .

Executive Director: Has a Bachelor's of Business Administration Degree in Accounting. The Co-owner of the Afro-Centric & Natural Hair Company since 20152. Board member on youth organization in Brownsville and implemented the 2018 My Daughter's Keeper Pilot Program.

Staff Member - Social Media&Photographer; videos all sporting/social events and place on YouTube. Update NJHs website with upcoming events.

We have for-profit and nonprofit partners that assist with Outreach and/or implementation of our programs. They are: Digital Girl, Friends of CB#3, MYBASE (Motivated Youth Believing in All-Self Empowerment), No Gun Smoke School Tour, Tallom Foundation, Rethink Community Group, Very Perry Yoga, Inc. and What About The Children .

Not Just Hoops has accomplished the following:

The organization has completed its City Discretionary Funds package to be sent to the Department of Youth and Community Development to receive reimbursement of funds ($10,000) spent to run NJHs 2018-2019 sports programs.

The organization has completed the following 2019 Grant Applications: Citizens Committee For New York City 2019 Flag Football Program, Atlantic Yards/NETS/DBNA , and the Coca Cola Foundation. We are presently working on the Charles Hayden Foundation grant application.

Not Just Hoops is working on the following:

In conjunction with Chantal Louisma, our newest Senior Staff Member, we are preparing a grant proposals to be distributed to potential corporations, foundations and investors with regard to donating to our various community programs. Not Just Hoops is presently working on searching for foundations that will provide funding for a 8 week My Daughter's Programs, to held in 2020.

Not Just Hoops has continued to reach out to organizations in other communities that have a Community Support & Resource Center for our programs. In the Spring of 2019, Not Just Hoops was contacted by the Outreach person for a newly built Support Center in the community to bring our My Daughter's Keeper Program. There goal is to have various programs in the center and bring awareness to the community that programs such as the My Daughter's Keeper exists and available free of charge.

In August 2019 Not Just Hoops had its very first Summer Youth Basketball Tournament for youth ages 11 to 13 years old at Hilltop Playground. It was a very successful program; the residents was very happy that we hosted this event for the community. We also completed our annual 2019 Fall Flag Football Program in November. This year we had several Children With Special Needs and Children Living in a Shelter in the community participate in the program. The Flag Football Program was funded by NYC Office To Prevent Gun Violence Safe In The City Grant. Hilltop Playground has been plagued by gangs, trying to take over this park. Not Just Hoops along with the 73rd Street Community Affairs, What About The Children and the Pacific Street Block Association are working together to stop the negative activity taking place in Hilltop Playground.

In 2020 Not Just Hoops under its My Daughter's Keeper program executed an At-Risk COVID-19 project for Teenage Girls of Color that supplied 100 teenage girls of color with a tote bag full of toiletries specific for young ladies. Presently, we are working the continuation of providing toiletries to our At-Risk young ladies during this Pandemic and providing internet information that hosts seminars beneficial the youth.

Not Just Hoops is in the process of revamping a neighborhood community garden that will have youth events and programs and be used to provide the community residents with free fresh fruits and vegetables.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Not Just Hoops serves the residents of the Bedford-Stuyvesant, Ocean Hill and Brownsville Communities. We provide sports and recreational programs for at-risk community youth; we provide events for Children With Special Needs, and lastly, we also serve as a resource center for the residents in this community. We are extending our support to provide fresh produce for residents with the newly renovated Marge Matthew Community Garden by creating a Farmer's Market. The Garden will be a safe haven for the youth provide programs/events as well as be open for the residents to participate in growing of fruits and vegetables along with having social gatherings. Our most recent goal is to obtain funding to provided private school bus service for Children With Special Needs.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    During the My Daughter's Keeper At-Risk COVID-19 project the Teenage Girls of Color, it was brought to our attentions if we could implement some Zoom sessions for our Teenage audience pertaining to the products and novels (written for teenage girls) included in our care package. This zoom session will give the recipients of the care package the opportunity to ask questions on how they should use the products; obtain information about the ingredients in the products received; why these products are good; how to maintain their body's cleanliness and any other health questions. Not Just Hoops knows the authors of the novels included in the care package and will setup zoom sessions for the past and present recipients to ask questions directly to the authors about their book.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    The feedback has given has also open doors to a dialog for other services that Not Just Hoops can provide for many parents with Special Needs Children living in the in the communities. The COVID-19 virus has had an affect on the educational system, especially the reliability of paraprofessionals and bus service for Children with Special Needs. The uncertainty of bus service and/or number of hours (sometimes up to 3 hours) that a child will be on the bus is challenging to these parents. Also, the paraprofessionals constantly changing or not showing up, leaving the child unsupported in school for the day. This unacceptable and we look to obtain funding to start a private bus service and hire reliable paraprofessional for the Children With Special Needs in the communities we serve.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection,



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 11/26/2021
SOURCE: Self-reported by organization
Board co-chair

Mrs. Deborah Valentine

Not Just Hoops, Inc.

Term: 2022 - 2021

Board co-chair

Mr. Joseph Dunker

Not Just Hoops, Inc.

Term: 2021 - 2022

Karlynn Blagrove

Not Just Hoops

Samuel Williams

Bertha Mae Williams Foundation & Not Just Hoops, Inc.

Adele Holmes

Not Just Hoops

Deon Davis-Harris

CEO, Just This 'N' That Corp.

Deborah Valentine

Secretary, 81st Precinct Organization

Joy Titre

The Essence Of Jayce, Inc.

Joseph Dunker

President, Just This 'N' That Corp.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 11/26/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity


Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 02/09/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.