Assistance League of the Eastside

3-year overall Chapter Plan

CHAPTER PILLARS

Pillar 1 ~ Membership
Strive to provide a diverse and tight-knit environment for members to share their time and energy in support of chapter values, programs, and goals.

Pillar 2 ~ Philanthropic Programs
Focus on improving efficiency of philanthropic programs; document processes for year-to-year smooth transition; ensure fair distribution of workload within each program to support chapter marketing and fundraising.

Pillar 3 ~ Resource Development
Establish realistic fundraising goals; enhance donor growth potential and develop donor retention; maintain reliable donor information through full adoption of Donor Perfect Online (DPO) system as a Customer Relationship Management System (CRM)

Pillar 4 ~ Operations
Develop, support and maintain chapter-wide processes and procedures.

PILLAR 1 Strategies
1. Focus membership development to include recruitment and retention.
a. Continue membership development processes focused on attracting new members via school newsletters/publications, Facebook posts, etc.
b. Identify 3-5 opportunities annually to meet with community groups to enhance diversity.
c. Conduct annual survey for membership feedback to develop and implement retention strategies.
d. Conduct exit interviews and maintain feedback for continuous improvement.
e. Analyze membership feedback to explore opportunities to refine programs and/or events to maximize member satisfaction.

2. Define and deliver strategies to enhance the membership experience.
a. Continue mentorship program (Passport Committee) to facilitate positive integration of members.
b. Capture and maintain skills, and interests of members annually in DPO to engage them in interesting opportunities of their choice.
c. Encourage members to take on leadership roles by providing clarity on commitment levels and scope of responsibilities; provide ongoing support through education and mentorship.
d. Align WIN committee (Women’s Inspired Network) objectives to chapter goals and monitor outcomes.

Pillar 2 strategies
1. Develop program policy and procedures for each of the four programs.
a. To include critical functions of donations, expenditures, volunteer recruitment, training, retention, and budget and inventory management.
b. To include documentation for a smooth annual transition of leadership.
c. Maintain a timeline to include all tasks necessary for smooth operations during the year and to prepare for successful transition into the following year.
2. Create specific plans and deliverables for each of the four program committees to support the efforts of Marketing/Communications, Fundraising and Financial committees.

Pillar 3 strategies
1. Clarify the revenue/expense model to support our Philanthropic programs and educate chapter; establish operational (marketing/communication, fundraising, finance) support roles within each of the four philanthropic programs and all events.
2. Develop, document and maintain roles/responsibilities, process/procedures for all chapter fundraising events/efforts to optimize fundraising capabilities year to year.
3. Define realistic target measures in terms of net profit (revenue minus expenses) goals for each event activity. Use past three years to determine trends and set measurements. Track and actively manage to net profit goals as part of Resource Development reporting.
4. Enhance usage of DPO to enable accurate data.

Pillar 4 strategies
1. Develop and implement comprehensive chapter Marketing/Communications plan, to include internal/external communications, collateral, social media, website, etc.
2. Continue to streamline technology usage with O365 to improve efficiency and communication across the chapter.
3. Align annual financial budgets to organizational needs.
4. Create and maintain a summary with key data

Assistance League of the Eastside members volunteered 23,659 hours in the 2016-2017 fiscal year. Based on guidelines provided by the U.S. Department of Labor, the estimated value of these services is $577,753.

Assistance League of the Eastside members work hard to raise the funds necessary to operate our philanthropic programs. Revenue is generated through donations, grants and special events.

The budget for total support and revenue for fiscal year 2016-17 was $564,845. We are proud to report that each of our fundraising efforts exceeded its revenue target. The business community continued to show its backing of our programs by contributing in-kind donations and sponsoring events.

The Grant-writing Committee was successful in obtaining grants totaling over $159,000 with significant support coming from the Cities of Bellevue, Kirkland and Sammamish, Fred Meyer Stores, and Windermere Foundation. A complete list of our donors, grantors, and sponsors is included in the annual report.

The Holiday Home Tour, featuring six (6) decorated homes in Kirkland in December 2018 garnered record attendance and generated revenue of approximately $65,000.

Our Spring Event, Evening in the Tropics, was held at the Snoqualmie Casino Ballroom, Snoqualmie on March 16, 2019 and brought in approximately $162,000 to fund our programs.

Aware of the fiduciary responsibilities, Assistance League of the Eastside continued to follow the BBB/Wise Giving Alliance Standards for Charitable Accountability in fiscal year 2016-17. Following our mission of putting caring and commitment into action, 83% of every dollar spent went directly to the community through our philanthropic programs.

Since 1992, Assistance League of the Eastside has:

* Clothed over 46,897 children from the Bellevue, Lake Washington and Northshore School Districts.
* Assisted over 21,970 survivors of assault across Washington State.
* Supported over 7,697 impacted individuals beginning a new life free of violence.
* Since 2013, program Help4Homeless provided help to 1610 individuals in partnership with local homelessness agencies. Total funds returned to the community exceeded $5.3 million.