Truth Initiative

Inspiring tobacco-free lives

aka Truth Initiative   |   Washington, DC   |  http://www.truthinitiative.org

Mission

Truth Initiative is dedicated to achieving a culture where all youth and young adults reject tobacco. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement, and innovation in tobacco dependence treatment.

Ruling year info

1999

CEO and President

Robin Koval

Main address

900 G Street, NW Fourth Floor

Washington, DC 20001 USA

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Formerly known as

American Legacy Foundation

EIN

91-1956621

NTEE code info

Unknown (Z99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

truth®

Youth and young adults have the power to reject tobacco. truth is our national tobacco prevention counter-marketing campaign that speaks to youth and young adults on their terms, through the channels they understand and trust. truth delivers the facts about the health effects and social consequences of tobacco and the marketing tactics of the tobacco industry so that youth and young adults can make informed decisions and influence others to do the same.

Population(s) Served

Effective tobacco control policies and practices must be grounded in evidence. Our Truth Initiative Schroeder Institute® uses rigorous science to identify the most effective means to minimize the harms of tobacco use, measure the effectiveness of interventions and identify best practices for tobacco control. We share findings with decision-makers at all levels so the programs and policies they build will prevent youth and young adults from using tobacco and help current tobacco users quit.

Population(s) Served

To achieve a generation free of tobacco, we empower individuals, coalitions and organizations to take action in their communities. We inspire and train future leaders to help us counter tobacco’s influence, especially within communities of color and low-income populations. These community partners and emerging leaders help us give everyone in the U.S. the chance for a tobacco-free life.

Population(s) Served

Truth Initiative believes that every individual has the right to live in a world free from tobacco dependence. The Innovations center within Truth Initiative is dedicated to designing, building and marketing novel digital products for quitting and prevention. Our programs center around online social networks, text messaging and web and mobile applications. Revenue generated by the EX® Program and other Innovations products supports other work at the organization.

Population(s) Served

Where we work

Financials

Truth Initiative
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Truth Initiative

Board of directors
as of 04/04/2018
SOURCE: Self-reported by organization
Board co-chair

Mike Moore

Mike Moore Law Firm, LLC


Board co-chair

Nancy Brown

American Heart Association

Doug Peterson

Nebraska Attorney General

Tom Miller

Iowa Attorney General

Mary Bassett

New York City Department of Health and Mental Hygiene

Georges Benjamin

American Public Health Association

Herb Conaway

New Jersey Assemblyman

Kemp Hannon

New York State Senator

Gary Herbert

Utah Governor

George Jepsen

Connecticut Attorney General

Nancy Lublin

Crisis Text Line

Gina Raimondo

Rhode Island Governor

Lex Martinez

Temple University

Katelynd Todd

University of California, Berkley

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes