Westside Baby

basics for children in need

aka WestSide Baby   |   Seattle, WA   |  www.westsidebaby.org

Mission

WestSide Baby, in partnership with our community, provides essential items to local children in need by collecting and distributing diapers, clothings, toys and equipment.

Ruling year info

2002

Executive Director

Sarah Cody Roth

Main address

10002 14th Ave. SW

Seattle, WA 98146 USA

Show more contact info

EIN

91-2124405

NTEE code info

Children's and Youth Services (P30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

King County is the 13th most populous county in the United States, with a 2019 estimated population of 2.25 million and growing. Though the region boasts high life expectancy, an educated population, and low unemployment rate on average, King County has the 3rd highest income inequality in Washington state, with the top 1% of the population making more than 25x the bottom 99%. The economic boom of the region benefits the top earners, but many working families are struggling to afford rising rent costs and are forced to migrate from their communities in search of affordable housing. Families with children increasingly rely on safety-net programs. According to recent data from King County, almost 20,000 children under the age of five in King County are living in poverty.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Diaper Bank

WestSide Baby was one of the first agencies in the nation to establish a diaper bank to collect and distribute large quantities of diapers, free of charge, to families in need. In 2020, WestSide Baby distributed over 2.37 million diapers. The diaper need in King County for families in poverty is currently 20 times what we are providing; closer to 22,000,000 diapers annually for the 10,000 children under age three living below the federal poverty level.
WestSide Baby collects diapers through community diaper drives, corporate gifts and purchases of bulk diapers. Partnerships with Huggies and the National Diaper Bank Network have resulted in large-scale diaper donations.

Population(s) Served
Children
Infants and toddlers
Families
Economically disadvantaged people
Immigrants and migrants

WestSide Baby is committed to providing safe, appropriate car seats to local children in need while also keeping used car seats in circulation and out of landfills.  Car crashes are the leading cause of death for children over 1 year in King County.

Population(s) Served
Immigrants and migrants
Economically disadvantaged people
Families
Ethnic and racial groups
Infants and toddlers

WestSide Baby distributes gently used clothing, free of charge, to thousands of local children.

Population(s) Served
Families
Children and youth
Economically disadvantaged people
Immigrants and migrants

Where we work

Affiliations & memberships

National Diaper Bank Network Member 2004

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The new ordering system (Launched Q3 2018) has enhanced reporting capabilities that will help us more accurately report the number of Children Served.

Number of baby bags given to new mOthers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Children's Clothing Bank

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Despite COVID-19 leading to an overall decrease in distribution of clothing bags, we consistently increased distribution of key items from one quarter to the next, Q2-Q4.

Number of independent organizations served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Children and youth, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In addition to adding 43 new emergency distribution sites in 2020 as a response to COVID-19, we established 9 new agency partnerships with community based organizations.

Estimated dollar value of clothing and household goods donations

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Families

Type of Metric

Input - describing resources we use

Direction of Success

Decreasing

Context Notes

COVID-19 pandemic impacted our community's ability to donate physical goods in a healthy and safe way. In order to make up for this decrease, additional funds were raised to purchase new items.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

WestSide Baby exists to provide children’s basic needs for families who are unsupported by the systemic inequities in our community and nationwide. We work with our community to examine where the greatest need is in our region, and redistribute resources so that caregivers do not have to choose between paying rent, keeping healthy food on the table, or diapering their baby in a clean, dry diaper. Through examining the systems that create these inequities, and creating sustainable and responsive distribution models, WestSide Baby has grown from distributing 500,000 diapers in 2011, to over 2.37 million diapers in 2020.

WestSide Baby believes providing basic needs is a crucial way to decrease the negative health outcomes associated with poverty and racism in our community. When any child’s potential is stunted by the inequities that limit them, from education to health-care, to their employment as adults and overall lifespan, our entire community suffers. The health of our children is a key indicator of our health as a society. WestSide Baby bridges a gap in human services by helping to ensure that all the children in our region have clothing that fits, a safe sleep option and clean diapers to keep them safe from infection.

The impact of our work is far-reaching, and affects the community on three core levels:
1. Children's basic needs for warmth, safety and security are met
2. Caregivers Meet Their Children’s Basic Needs
3. Direct Service Providers Build Trust with Clients & Connect Caregivers to Other Resources

WestSide Baby provides low-income, homeless and refugee families in western King County with the essential material goods they need to properly care for their children. WestSide Baby is the only organization in Western King County with a sole focus on the large-scale distribution of free diapers and pre-owned children’s goods to caregivers so that they can meet a child’s basic physical needs for warmth and safety. By depending on our community and implementing streamlined systems and volunteers in our warehouses, we collect gently-used children’s clothing, car seats and cribs, along with donated diapers and hygiene products, and then distribute them, free of charge, to families in need. We also leverage large-scale corporate partnerships to receive bulk donations of new items such as car seats, diapers and strollers for distribution to the families we serve.

WestSide Baby doesn’t provide direct service. We don’t sell children’s goods or interface directly with the public. Our nationally recognized service model aligns us with a broad range of 114 social welfare agencies and human services providers such as shelters, food banks, public health departments, clinics and early learning/preschool programs. The case managers, social workers and staff place orders online with WestSide Baby for the specific items their clients need. Each order is fulfilled at our warehouses, then picked up and personally delivered to an individual family by their caseworker.

WestSide Baby is the only organization in Western King County with a sole focus on the large-scale distribution of free diapers and pre-owned children’s goods to families in need. WestSide Baby was created in 2001 and based on a national diaper bank model that had already taken root in eastern King County at Eastside Baby Corner. In 2014, WestSide Baby acquired St. Joseph’s Baby Corner through a merger and grew to serve all of western King County. We continue to partner closely with Eastside Baby Corner to ensure our work is aligned to best support and empower families across King County.

WestSide Baby doesn’t provide direct service. We don’t sell children’s goods or interface directly with the public and caseworkers do not refer their clients to WestSide Baby. Our nationally recognized service model aligns us with a broad range of 114 social welfare agencies and human services providers such as shelters, food banks, public health departments, clinics and early learning/preschool programs. The case managers, social workers and staff place orders online with WestSide Baby for the specific items their clients need. Each order is fulfilled at our warehouses, then picked up and personally delivered to an individual family by their caseworker. Our unique model allows us to meet people where they are – in their neighborhoods; even at home. WestSide Baby responds individually to each and every family, delivering exactly what a family tells us they need to care for their children- - not what we or anyone else might think they need.

The power of our work is rooted in the partnerships we create with frontline service providers; they are the key to our program’s effectiveness and efficiency. Our partners turn a simple car seat or delivery of diapers into a catalyst for caregivers to become more capable and confident parents to their children and for families to move towards self-sufficiency.

In response to the COVID-19 crisis, WestSide Baby has doubled normal diaper distribution to distribute approximately 220,000-245,000 diapers and serve 4,000-5,400 children each month. WestSide Baby staff is meeting weekly to evaluate the status of our inventory and ensure the sustainability of our resources. We are regularly reviewing the effectiveness of our distribution practices to address any barriers to meeting the needs of our partners.
Because our warehouse operations depend on an estimated 2,500 volunteers/year who work in large groups, it may be many months before all volunteer shifts are filled and orders can be filled at our normal rate of efficiency. Until then, WestSide Baby’s staff will fill in to meet the basic needs of as many children as possible. Once the COVID-19 crisis has subsided, we anticipate greatly increased demand for our services, along with a gradual return to normal operations.
WestSide Baby continues to work towards its ultimate goal of equitably helping families meet their children’s basic material needs. One of our key short-term goals is to deepen existing partnerships with nonprofits that provide culturally relevant and responsive services to their communities. We onboarded eight new non-profit partners in 2020.
A Federal Way agency called Global Perinatal Services (GPS) is one of our new partners. This agency advocates for low-income, refugee and immigrant women, and uses culturally sensitive programs and culturally competent links from their community to remove barriers to health care. Asia Farole is a doula with GPS. Asia says having children’s goods from Westside Baby is truly “life changing for families.”
WestSide Baby distributed over 2.3 million diapers in 2020 -- the most we have ever distributed in a single calendar year. If we were to meet the needs of all 23% of families experiencing diaper need in King County, we estimate we would need to distribute well over 32 million diapers. Society has a long way to go to eliminate diaper-need, however WestSide Baby’s work continues, on the ground, and looking upstream at the policies and structures that exclude Black families, Indigenous families, and families of color from having equitable access to the material goods they need to keep their children safe, warm and dry.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    Quickly after the pandemic hit in 2020, WestSide Baby surveyed provider partners to check in and see what they needed most. In order to meet the incredible demand for families facing a basic needs crisis in our community, WestSide Baby adapted quickly to find innovative ways to meet an unprecedented level of need. We quickly expanded partnerships that allow us to procure critical items in bulk, often in new conditions that minimize the time and labor needed to process and distribute these items quickly. We increased our diaper distribution 82% over the same time period in 2019, while also adding 47 new community sites around King County to distribute items to families safely and efficiently.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to get honest feedback from the people we serve,

Financials

Westside Baby
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Westside Baby

Board of directors
as of 1/21/2021
SOURCE: Self-reported by organization
Board chair

Nick Peyton

Epiphany School

Term: 2019 - 2021

Nishat Akhter

Amazon

Janet Ali

Nucor Steele

Rhea Bhere

Jodi Ryznar

King County

Josh Sutton

YMCA of Greater Seattle

Lauren Tomala

REI

Devorah Bertucci

Microsoft

Erin Hulme

Bill & Melinda Gates Foundation

Nick Peyton

Epiphany School

Crystal Amobi

Starbucks

Jessica Trouillaud

Carly Young

Why Not You Foundation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 01/21/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 01/21/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.