PLATINUM2022

Parenting Now!

Strengthening Families, Building Community

aka Birth To Three   |   Eugene, OR   |  http://www.parentingnow.org

Mission

Mission: Provide the local and global community of parents and educators the tools and resources to create and sustain healthy, safe environments for children. Vision: All children are raised by nurturing, skilled parents.

Ruling year info

1978

Executive Director

Theya Joslin

Main address

86 Centennial Loop

Eugene, OR 97401 USA

Show more contact info

Formerly known as

Birth To Three

EIN

93-0706557

NTEE code info

Family Services (P40)

Child Abuse, Prevention of (I72)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Parenting Now is unique in Lane County as a primary prevention organization with a laser focus on improving outcomes for children by providing support and parenting education for their parents. Rates of child abuse and neglect in Oregon are above the national average (9.1/1,000 children; state rate 13.6/1,000 children: 2016 data1), and the rate of child abuse in Lane County exceeds the state average (16.2/1000 children). Lane County families are highly stressed: 44% face under-employment and job instability, food insecurity, homelessness, and poor health. These stressors can trigger abuse or neglect, parental substance abuse, or maternal depression, and can set the stage for developmental and behavioral problems, health issues, and intergenerational trauma. Clearly, Oregon families need support and assistance to reduce these issues and provide stable environments to raise children and prepare them for school success.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Parenting Now!'s (formerly Birth To Three) Parent Education Programs

Parenting Now! is a pioneer in the field of Parenting Education and support services. We accomplish our vision and mission through the delivery, development, and distribution of empirically-validated, research-based, and culturally-sensitive parenting education tools, resources, training and services.

Parenting Now! was established in 1978 (as Birth To Three) by three Oregon professionals with expertise in education, early intervention, community development and nursing, and has grown to be a leader in parenting education in Oregon, nationally and internationally.

We have served more than 100,000 local parents and children. We are described in The Collins Foundation's 2011 Annual Report as “an integral part of the prevention services network for at-risk families across Oregon."

Our Parenting Education curricula were created around the protective factors of the Strengthening Families Framework. Protective factors are the conditions that help to increase the health and well-being of children and families: parental resilience, social connections, concrete support in times of need, knowledge of parenting and child development, and social and emotional competence of children. We seek to decrease the potential for child abuse and neglect, help ensure that children enter school ready to learn, and strengthen families and communities.

Parenting Now!'s programs, content and format are built on universal principles and respect for parents and children, giving it broad appeal to families from a wide spectrum of socio-economic, cultural, educational and geographic circumstances. We offer a range of programs open to all parents, regardless of ability to pay.Parenting Now!'s professional parent educators provide parenting support and education through it's nationally recognized programs including:

Make Parenting A Pleasure - for parents experiencing high levels of stress with children ages 0-8.

Program for Young Parents - for pregnant and parenting teens

Crecer ("To Grow Up") - for famlies whose primary language is Spanish with children ages 0-8.

Parenting: The First Three Years - developmentally based parenting support groups for new parents of infants, 1-year-olds and 2-year-olds.

Children's Program - skilled care from trained providers for children while their  parents participate in Parenting Now!'s programs.

Population(s) Served
Families
Adults

Parenting Now! develops and desseminates its research-based parenting curricula, training and consultation to parenting programs throughout the United States and world. Revenues from this effort help support the organization's direct services in Lane County, Oregon.

Population(s) Served
Parents
Infants and toddlers

Healthy Families is a free, voluntary, evidence-based home visiting program for new parents, accredited with Healthy Families America.

Home visits may begin prenatally up until the baby is 3 months old and continue until the child’s third birthday.

Weekly visits focus on welcoming the new baby into the family and supporting parents in creating the family they want.

Home visitors share information and support on topics like:

Parent/Child bonding and attachment
Health and safety
Parenting
Community referrals

Population(s) Served
Families
Infants and toddlers

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of individuals applying skills learned through the organization's training

This metric is no longer tracked.
Totals By Year
Related Program

Parenting Now!'s Curricula & Training Sales

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our exceptional training is designed for parenting education professionals. We send two of our highly qualified trainers to their location. Training is typically two 8-hour days.

Number of families served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Infants and toddlers, Parents, Economically disadvantaged people

Related Program

Parenting Now!'s (formerly Birth To Three) Parent Education Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We offers parenting groups that meet the needs of many parents. A professional parenting educator facilitates each group and follows a carefully-developed curriculum.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Parenting Now wants parents to be supported and informed as they raise their children so they make thoughtful, helpful choices that nurture their families.

We want to make access to parenting education easier and more widely available.

Parenting Now wants parenting education to be the norm for families.

Parenting Now provides parenting groups led by trained parenting educators.

Parenting: The First Three Years is for all parents of children ages 0–3 years, making parenting education a norm rather than a stigma, and increasing the reach of the program to include families who may have apparent or hidden risk factors.

Make Parenting A Pleasure is an evidence-based program for highly stressed families at risk for abuse and neglect, with children age 0 to 8, with specific programs for at-risk populations such as Crecer for families headed by Spanish-speaking parents and the Program for Young Parents for teen parents and their children.

The Children's Program is for children of parents attending parenting programs, providing many children their only opportunity to participate in a developmentally appropriate early childhood program prior to school.

Healthy Families Lane County is an evidence-based home visiting program, accredited with Healthy Families America, for families with new-born children. Home Visitors use an Infant Mental Health model to support families in working on goals they choose. Visits focus on child development, creating support networks, and improving health outcomes, all in the context of the parent-child relationship. Parenting Now! screens about 1,200 families per year for the program. We screen about 75% of first births in the county for risk factors for child abuse and neglect, and we have begun screening subsequent births in targeted zip codes.

We distribute our nationally recognized curricula, developed through our 35+ years of direct service. We also provide training worldwide for parenting educators using our curricula.

Parenting Now has a long history of collaboration with the community in developing strategies to help reduce incidents of child abuse/neglect. Parenting Now! is involved with initiatives and work groups locally, regionally and across the state. We were instrumental in establishing the Children's Trust Fund of Oregon, and in the development of Oregon's Early Childhood Comprehensive Systems Plan. We are active in the Oregon Parenting Educator Professional Development Steering Committee and other statewide initiatives.

Parenting Now uses every available opportunity to work together with other organizations to collaborate whenever possible. Our continuing goal is to normalize parenting education and stress the importance of programs that support parents' critical role in the early years of a child's development.

Parenting Now develops and sells curricula worldwide. Our curricula have an excellent reputation among parenting educators. For example, our evidence-based Make Parenting A Pleasure curriculum has been culturally adapted for Spanish-speaking audiences. Our curricula, embodying our philosophy of parenting education, are used with families internationally.

Parenting Now has a highly professional staff with many years of experience and training providing parenting education, writing curricula, developing materials and training parenting educators.

Our professional parenting educators are valued guides for the families in our programs, and the trainings we offer other organizations' parenting educators are consistently praised for their value and usefulness.

Parenting Now partners with other organizations and we are awarded grants that enable us to maximize our impact.

Parenting Now sells curricula and materials worldwide. We fill our local parenting groups. We network with peers and organizations to expand our reach and stay current in our profession. Our parenting educator trainings remain a keystone of the local and statewide parenting education community. We have established an online version of our flagship First 3 Years curricula so parents can connect to information at any time and from any location. We have redesigned our website to be more accessible to web browsers.

Parenting Now wants to provide more local groups and make our programs available through new media. We want to provide parenting education for underserved groups, such as LGBTQ families. We want to attend industry conferences and provide more leadership on the national and international levels. We want to continue to update our curricula.

Financials

Parenting Now!
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Parenting Now!

Board of directors
as of 10/28/2022
SOURCE: Self-reported by organization
Board chair

Andrea Ash

Beecher Carlson Energy Practice

Term: 2021 - 2020

R. L. Widmer

Moss Adams, LLP

Jaylynn Kao Milstein

Oregon Medical Group

Julie Kollmorgan

Sarah H. Schram

Oregon Medical Group

David Smith

Oregon Research Behavioral Intervention Strategies

Carrie L. Hellwig Christopher

Hershner Hunter LLP

Will Forsyth

Compass Senior Living

Joan Barton

Natalie Baumgartner

Linda L. King

Haley Lyons

Kernutt Stokes

Kimberly Ruscher

PeaceHealth, SHMC Riverbend

Liz Schneider

Jazzercise

Ryan Watson-Stites

Nicole Wilson

University of Oregon

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/28/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data