MT ASHLAND ASSOCIATION

Local Mountain Fun Since 1964

aka Mt. Ashland Ski Area   |   Ashland, OR   |  www.mtashland.com

Mission

Provide and promote a healthy quality experience in an alpine environment.

Ruling year info

1996

General Manager

Hiram Towle

Main address

PO Box 220

Ashland, OR 97520 USA

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EIN

93-1090285

NTEE code info

Winter Sports (Snow and Ice) (N68)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

After School Youth Program

Each winter thousands of school children from regional schools visit Mt. Ashland after school for a few weeks. The kids--many of whom attend through scholarships--learn winter sports with their friends.

Population(s) Served
Children and youth
Economically disadvantaged people

Where we work

Accreditations

STOKE Certified 2017

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Mt. Ashland offers services to people from throughout our community. We provide an affordable opportunity for healthy outdoor education when other opportunities are scarce. More than 1,000 school children visit Mt. Ashland each winter through our school-based programs, 20% by scholarship. Through programs like Winter Wellness Day, the ACCESS Ski & Ride Against Hunger day, and other programs, we offer free opportunities for thousands of members of our community to try winter sports.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We initiated an email-based feedback system in 2020 to help Mt. Ashland managers better understand the experience through our guests' eyes. This has helped the organization tremendously in regards to addressing problems in real-time as well as to share kudos with members of our team. This season, we received some comments from guests who had negative experiences in our ski school. This presented the organization an opportunity to find out more about the negative experiences and then better coach our ski school staff in regards to creating a positive experience. This has been relatively rare, however. Nine out of ten guests surveyed this season gave us a four- or five-star rating.

  • With whom is the organization sharing feedback?

    Our staff, Our board,

  • How has asking for feedback from the people you serve changed your relationship?

    As a community ski area, Mt. Ashland is here to serve the entire community. Sometimes, people are intimidated to make a complaint or comment in person. However, when offered the opportunity to make ratings, comments, and suggestions by email, folks are more likely to share their perception. We have surveyed guests in person for more than a decade, but our new email-based feedback system has greatly increased the number of responses that we receive. As we are here to serve the entire community, we want to know when we have messed up and giving our guests the opportunity to make remarks is hopefully empowering to them. We have emailed out 7,000 emails requesting feedback this season and about 15% of recipients are giving us ratings and comments.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

MT ASHLAND ASSOCIATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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MT ASHLAND ASSOCIATION

Board of directors
as of 9/28/2021
SOURCE: Self-reported by organization
Board chair

Annette Batzer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 03/21/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability