HeartSupport, Inc.

aka HeartSupport   |   Round Rock, TX   |  http://www.heartsupport.com/

Mission

HeartSupport is a raw and honest community that brings emotional support to the music scene. We help music fans overcome mental health issues.

Ruling year info

2014

CEO and Founder

William Jacob Luhrs

Executive Director

Dave King

Main address

2051 Crabapple Cove

Round Rock, TX 78681 USA

Show more contact info

EIN

46-4342239

NTEE code info

Religion Related, Spiritual Development N.E.C. (X99)

Other Mental Health, Crisis Intervention N.E.C. (F99)

Music Groups, Bands, Ensembles (A6C)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

--> Negative Coping: Mental health struggles like depression, anxiety, self-harm, suicide, etc. --> Trauma and Pain: Wounds from one's past that influence their struggles --> Isolation: Fear of talking about painful events in one's past or their current problems --> Being Stuck: Uncertainty about how to improve one's mental or spiritual health --> Low Self-Esteem: Difficulty believing in one's worthiness or choosing to love one's self

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Forum

Our anonymous, online forum is a place for fans to write out the mental health struggles they are currently facing and to receive encouragement, understanding, and support from other fans. The goal of this program is to offer people the opportunity to share without fear of judgment, to receive validation for their pain through understanding replies, and to receive encouragement that they are not alone and that they have hope to overcome whatever they might be facing. We have begun to recruit band members to reply to the forum intermittently as well as other influencers and streamers on platforms like Twitch.tv. By receiving a reply, the core message we intend to communicate is: we hear you, we see you, you matter, and you are not alone.

Population(s) Served
Young adults

We create video interviews where band members open up about the mental health struggles they've faced. The goal of this program is to demonstrate that the rockstars that the fans look up to on stage are dealing with the same issues they face in their daily lives. It helps remove the shame a fan might feel about disclosing their personal struggles because the bands they look up to shared their struggles first.

Population(s) Served
Young adults

We author written recovery programs for music fans to take steps to overcoming targeted issues. At the end of 2018, we've published three programs: 1) ReWrite to overcome self-harm, 2) Dwarf Planet to overcome depression, and 3) Mountains to encourage faith in God. ReWrite and Dwarf Planet were both co-created with Dr. Michelle Saari, a licensed mental health professional, and Mountains is a devotional written by Jake Luhrs about his own personal experience and struggles with faith through divorce, addiction, depression, and more. The goal is to give the fans tangible resources that lay out next steps for them to take to better their mental health. All programs come with interactive sections of the book where they can journal, answer questions, and apply the knowledge inside of the book to understand themselves and create breakthroughs in their mental health.

Population(s) Served
Young adults

We use the live stream platform, Twitch.tv, to offer real-time support for fans struggling with mental health issues. The live stream medium allows our staff to broadcast a video of themselves to the internet where viewers worldwide can watch with near instantaneous synchronicity to the broadcast. Those viewers can interact with our staff and other viewers in a chat box. Our staff members stream up to 6 hours per day with part of the time being devoted to responding to topics from the Support Wall (forum). Recordings of the responses to the Support Wall topics are captured and delivered to the user who posted their struggle on the forum. Additionally, at any point, viewers can type in the struggles they are facing themselves for their issues to be discussed, understood, and supported on stream. The live stream community also has a chat software called Discord where viewers can interact with each other when the stream is offline. It offers an alternative to our forum so people can connect with each other and encourage one another throughout their days.

Population(s) Served
Young adults

We set up at concerts and festivals across the country to talk to fans in person at the events about the mental health struggles they face. We offer in-the-moment, on-the-ground encouragement, support, and prayer for the issues they deal with. In our two-month outreach activation at Vans Warped Tour 2018, we deployed an 8ft x 16ft version of our online Support Wall (forum) where fans could write down the struggles they were dealing with and come back at the end of the day to see up to 24 encouraging replies by other concert attendees. There is power in listening and understanding someone's story without judgment, connecting with their heart, encouraging them, offering them hope, and giving them practical next steps with free giveaways of our recovery programs. There are people who made the decision to not commit suicide, to walk away from their addictions or from self-harm, and began a path towards healthier emotional and mental lives because of interacting with us at these outreach events.

Population(s) Served
Young adults

We write about mental health topics to encourage readers in their struggles and give them practical steps to experiment with and helpful perspectives to adopt in their own recovery journeys. We use storytelling and best practices of online marketing and blogging to talk about mental health in a way that captures readers' attention so they can receive the encouragement and information they need to take powerful and positive steps in their recoveries.

Population(s) Served
Young adults

Where we work

Awards

Artist Philanthropic Award 2016

Alternative Press Music Awards

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of people who opened up about their personal struggles

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of minutes where people were encouraged by our content or community

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of messages sent throughout our community

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Create communities that encourage personal progress and self-love:
--> Recruit influencers to share their personal struggles with their followers
--> Start authentic conversations about current internal struggles and past pain
--> Encourage others to take action to better their mental and spiritual health
--> Help others grow by connecting with others, deepening understanding of themselves, developing positive coping habits, believing the truth, and cultivating self-love

Our community leverages the vulnerability of our staff and partnered music and stream influencers to create an atmosphere of vulnerability where users feel comfortable opening up about their personal struggles. The goal is to get people to talk, encourage them when they do, and help them take steps to improve. By continuing in relationship and cycling between conversation and action, conversation and action, we can help individuals create a positive spiral of growth in their lives that moves them towards freedom and self-love.

1) Create conversations
--> Recruit influencers; capture and share their stories (through our blog and videos)
--> Create conversations across our online platforms (on our forum and live stream)

2) Encourage action
--> Develop recovery programs for particular mental health struggles (self-harm in 2017, depression in 2018, faith/doubt in 2018)
--> Offer free and low-cost counseling

3) Repeat the cycle and reflect on growth
--> Collect success stories from users about the positive growth they've seen in their lives as influenced by HeartSupport and its communities

1) Creating conversations
--> Founded by Influencer: Our founder, Jake Luhrs, is a Grammy-nominated musician who leverages his own influence to create conversations with his fans and to recruit other influencers to join the cause
--> Trust of Influencers: The influencers have cultivated the respect and trust of their following and leverage that relational capital to create conversations by first sharing their own stories
--> Top Videographers: Our videographers who capture the influencer's stories used to run a Discovery channel show and are sponsored by Black Magic cameras; they have top-of-industry skill and gear
--> Top Stream: Our videographers also leverage their skill and gear to run our live stream, which is ranked in the top 0.7% of 2.2m stream channels on Twitch.tv
--> Custom-Built Forum: Our forum, where many conversations happen, was custom-built to ensure anonymity (which encourages first time use) and enhance usability (which encourages repeat use)

2) Encourage action
--> Written By Storyteller: Our programs are all written by Ben Sledge, who is a certified Top Writer of viral content on Medium.com, which enhances the readability of each program because of their top-tier storytelling
--> Built With Counselors: All of our programs are co-written with Dr. Michelle Saari, licensed professional counselor in the Department of Corrections in the State of Minnesota, who helps optimize the positive impact of each program
--> Spread Through Influencers: Some of our programs are co-written with influencers, which increase the number of people taking action through those programs

3) Repeat the cycle and reflect on growth
--> Accessibility Enhancing Relationship: Because our stream is live for 27 hours a week and our forum and chat communities are mobile-friendly and accessible 24/7, we stay connected with our community and develop relationships that over time cycle from conversation to action and so forth.

Impact Milestones:
--> 15m All-Time Minutes of Encouragement with 8m from 2018 where people are told they are not alone and they are worthy of love
--> 34k All-Time Authentic Conversations where people step out of isolation and into loving community
--> 97k Miles Driven and 104k People Talk To at concerts and festivals from 2013-2018
--> 10k Recovery Programs in the hands of people who need them
--> 400+ User-Reported Success Stories celebrating the growth they've experienced through our community

Accolades:
--> Awarded "Artist Philanthropic Award" at Alternative Press Music Awards in 2016 for best artist-led non-profit initiative in the alternative music scene
--> Chosen as Top 100 Finalist for Most Socially Innovative Non-Profit at 2017 Classy Awards from a contest of 4,000 non-profits

What's Next:
--> Expand influencer recruiting
--> Add features to forum to improve user retention
--> Develop world's largest mental health music festival

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Focus groups or interviews (by phone or in person),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects,

  • What significant change resulted from feedback?

    We rallied a group of 40 users and volunteers to offer feedback on features our development team was considering for our end-of-year sprint in 2020, and we reformulated, redesigned, and reprioritized our development energy based on their feedback.

  • With whom is the organization sharing feedback?

    Our staff,

  • What challenges does the organization face when collecting feedback?

    We have not figured out how to incorporate feedback loops into all of our programs.,

Financials

HeartSupport, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

HeartSupport, Inc.

Board of directors
as of 12/15/2020
SOURCE: Self-reported by organization
Board chair

William Luhrs

HeartSupport

Term: 2014 - 2016

Dave King

HeartSupport

Marlis Oliver

K&N Management

Michelle Saari

State of Minnesota Department of Corrections

William Luhrs

August Burns Red

Justin Holcomb

Gordon-Conwell Theological Seminary

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 12/15/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability