PLATINUM2023

GIRL SCOUTS OF NORTHERN CALIFORNIA

Alameda, CA   |  www.gsnorcal.org

Mission

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. Open to all girls ages 5 to 17, Girl Scouts offers a time-tested, research-backed leadership development program that helps girls take the lead--in their own lives and in the world. Our regional council, Girl Scouts of Northern California (GSNorCal), is an independent 501(c)(3) nonprofit chartered by Girl Scouts of the USA. We are one of the largest councils in the nation, serving more than 25,000 girls, including gender-expansive youth, and 21,000 adult members across 19 Northern California counties from Gilroy to the Oregon border. At GSNorCal, we are committed to providing a safe space for girls, where everyone is welcome, and where all girls and families belong.

Ruling year info

1964

CEO

Ms. Bri Seoane

Main address

1301 Marina Village Parkway Suite 200

Alameda, CA 94501 USA

Show more contact info

EIN

94-1551410

NTEE code info

Girl Scouts (O42)

Environmental Education and Outdoor Survival Programs (C60)

Community Improvement, Capacity Building N.E.C. (S99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Girl Scout Leadership Experience

Our program centers on what we call the Girl Scout Leadership Experience (GSLE)—a collection of engaging, challenging, and fun activities like earning badges, selling cookies, exploring science, getting outdoors, and doing community service projects. Girl Scouts offers girls opportunities to explore new interests, pursue their passions, and build competence in four skill areas: STEM, the outdoors, life skills, and entrepreneurship.
Whether they participate through volunteer-led troops, camps, or our innovative, staff-led programs, Girl Scouts is proven to help girls thrive in five key ways as they:
• Develop a strong sense of self.
• Seek challenges and learn from setbacks.
• Display positive values.
• Form and maintain healthy relationships.
• Identify and solve problems in the community.
Importantly, researchers at the Girl Scout Research Institute have concluded that all Girl Scouts are equally likely to develop the five GSLE outcomes, regardless of social class, zip code, race/ethnicity, or degree of engagement in other extracurricular activities.
We serve members across 19 counties in Northern California: Alameda, Butte, Contra Costa, Del Norte, Glenn, Humboldt, Lake, Marin, Mendocino, Napa, Santa Clara, San Francisco, San Mateo, Shasta, Siskiyou, Solano, Sonoma, Tehama, and Trinity.

Population(s) Served
Children and youth
Women and girls

At Girl Scouts of Northern California, STEM (science, technology, engineering, math) encompasses everything from protecting California’s beloved natural resources, to building robots with NASA and Google. In our diverse set of STEM programs, girls develop leadership abilities and technical skills that not only spark an interest in science and technology, but also set them up for future success. Art is generally integrated into all of our programs.

Population(s) Served
Children and youth
Women and girls

Exploring the great outdoors is a classic part of the Girl Scout experience. Girls find their strengths and challenge themselves as they navigate activities on the water, at the campsite, and along the trail. Whether they are horseback riding or geocaching with their troop, Girl Scouts are building leadership skills as they tackle obstacles head on in a supportive, all-girl environment. Our council offers year-round outdoor activities, from virtual exploration, environmental stewardship, summer camp, camp leadership training, and more. Learn more about our summer camp program at https://camp.gsnorcal.org.

Population(s) Served

At Girl Scouts, guided by supportive adults and peers, girls develop their leadership potential through age-appropriate activities that enable them to discover their values, skills, and the world around them; connect with others in a multicultural environment; and take action to make a difference in their world. These activities are designed to be girl led, cooperative, and hands-on—processes that create high-quality experiences conducive to learning. By choosing what badges and activities they participate in, girls can develop a wide variety of life skills that will serve them well socially, academically, and as they grow.

Population(s) Served

The Girl Scout Cookie Program, the foundation of entrepreneurial experience in Girl Scouts, is an important (and exciting!) part of the overall Girl Scout experience. As cookie entrepreneurs, girls gain essential skills and work as a team to accomplish common goals and solve problems, while building the confidence they need to shine. 84% of Girl Scouts want to lead a cause or campaign for something they believe in. Girl Scouts entrepreneurship programs inspire generations of impact entrepreneurs: promoting sisterhood, environmental stewardship, and social impact, and invests in strong leaders for a better tomorrow.

Population(s) Served
Children and youth
Women and girls
Children and youth
Women and girls
Children and youth
Women and girls
Children and youth
Women and girls

Where we work

Awards

STEM Innovation Award 2016

Silicon Valley Education Foundation

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Gold Awards earned annually by GSNorCal Girl Scouts

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Children and youth

Related Program

The Girl Scout Leadership Experience

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

The Gold Award is the highest achievement within Girl Scouts, earned by Seniors and Ambassadors. Only 5-10% of eligible Girl Scouts successfully earn the Gold Award annually.

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We track the number of girl members each year. In this context, ‘girl’ refers to any youth who identifies with the girl experience and is a Girl Scout member.

Goals & Strategy

SOURCE: Self-reported by organization

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

GIRL SCOUTS OF NORTHERN CALIFORNIA
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

GIRL SCOUTS OF NORTHERN CALIFORNIA

Board of directors
as of 08/25/2023
SOURCE: Self-reported by organization
Board chair

Sandra Shirai

Retired, Vice Chairman of the Technology, Media and Telecommunications (TMT) / Deloitte LLP

Term: 2013 - 2024

Tina Amber

Retired, Regional Operations Manager / Macy’s

Ellen Bermingham

Retired, Vice President, Marketing / Fastly Inc.

Karen Derr Gilbert

Partner / FTV Capital

Neeracha Taychakhoonavudh

Head of Global Customer Experience / Asana

Ginger Bryant

Partner, CFO and COO / Sares Regis Group of Northern California

Peg McAllister

Senior Vice President, San Francisco Bay Area Region / Lee Hecht Harrison

Tracy Teale, CPA

Partner / Aprio

Jana L. Barsten

Partner, Global Audit Sector Leader / KPMG LLP-Silicon Valley

Lisa Violet

General Manager Executive, SVP Strategic Partnerships / Varo Bank

Sarahi Espinoza Salamanca

Founder & CEO / Dreamers Roadmap

Eunice Kim

Legal Executive and Board Member

Amy Love

Chief Marketing Officer / Code.org

Sonya Simril

Principal / Saint Leo the Great School

Lorena Chavez

Senior Managing Director, Head of School and Community Partnerships / Teach for America

Pat Gillette

Retired, employment Litigator, Author, and Keynote Speaker

Paula Green

Senior Vice President of Human Resources / Twist Bioscience

Gretchen Hoff Varner

Partner / Covington & Burling LLP

Sumita Jagannathan

Partner / EY-Parthenon

Fonz Morris

Limited Partner, Growth Design Leader and Entrepreneur / Netflix

Trisha Siegel

Audit and Assurance Partner / Deloitte & Touche LLP

Ellen Richey

Retired, Vice Chairman, Risk and Public Policy / Visa Inc.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 8/25/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Female

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 07/21/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.