The Unity Council
Programs and results
What we aim to solve
Poverty is experienced on several fronts, particularly fueled by displacement and inequity. We address the issue of poverty through a wraparound approach, providing more than 11 programs, ranging from affordable housing to early childhood education, to helping people get good jobs, that work together to help lift vulnerable families and entire communities out of poverty. The Unity Council has become a critical Anchor Institution for the Fruitvale and East Oakland neighborhoods with significant investments of physical and programmatic assets in the community. Fruitvale is the densest and most diverse Oakland neighborhood, with low levels of education and a high poverty rate. The neighborhood is made up of 92% minority residents and over a quarter of households speak limited English. Two of every three residents have up to or less than a high school diploma and barely 50% of people of working age have a job.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Peralta Service Corporation
Peralta Service Corporation (PSC) is The Unity Council’s social enterprise: a for-profit business with a social mission. PSC’s mission is to increase the economic self-sufficiency of low-income adults through on-the-job training and living-wage employment. PSC is a second-chance employer, and employs committed job-seekers with significant barriers to employment due to checkered employment history, criminal backgrounds, language or immigration barriers, and more.
PSC workers keep Oakland clean and beautiful by providing public area maintenance services to local business improvement districts, commercial centers, neighborhoods, or individual business sites. PSC provides graffiti abatement, pressure washing, street sweeping, litter and trash pickup, and more. PSC always uses biodegradable and environmentally-friendly cleaning solutions.
Children and Family Services
Children and Family Services –
For more than 50 years, The Unity Council’s Head Start and Early Head Start program has provided East Bay families high-quality early childhood education and holistic services for families. Serving more than 700 infants and young children (ages 0 – 5 years old) throughout Oakland and Concord, our early child-development play-based curriculum is offered both full-time and part-time and is designed to meet each child’s full potential, vital for school readiness and starting an upward educational trajectory.
Our programs’ focus on parent engagement, advocacy, and wellness is core in the success of each child. With more than eight languages offered to our families, our diverse and highly-skilled staff makes every effort to engage children and their parents in the language(s) spoken at home. In addition, our parent-led board meets monthly and provides training as well as resources so parents can continue their child’s education in the comfort of their own home. Children and their parents are paired and assessed by Family Advocates, who will connect them to extensive community resources available to them. Our inclusive model of services delivered to our children and their families strengthens their unit and the communities in which they live.
Center-Based and Home-Based Care
Depending on the needs of our families, location, and availability, we conveniently offer children both center-based and home-based care.
Center-based programs for young infants – 5 years old offer full-time and part-time services at one of our seven locations throughout Oakland or Concord. Each Center offers a variety of schedules to meet family needs.
Home-based services include home visits and socialization experiences for pregnant mothers, newborns and preschoolers. Home visits help to build a strong relationship between staff and families. Parents and staff develop an educational plan together for the child’s week, and staff supports the parents in obtaining their own goals and accessing community resources. Home-based services include weekly playgroups with other children and families enrolled in the program at one of our Centers.
All programs offer educational and early childhood development services, health and nutrition education, advocacy, social services and assistance with community resources.
Workforce Development & Financial Opportunity
The Unity Council’s Fruitvale Neighborhood Career Center, located in our Community Resource Center, provides free financial and career coaching to people looking for a job, developing new job skills, or learning about how to have better financial management. Services are provided in five languages: English, Lao, Spanish, Thai, and Vietnamese. Our Career & Financial Coaches make sure that each client gets access to the services, knowledge, and training they need to find permanent employment quickly.
Referral services and On-The-Job-Trainings are offered from an extensive network of partnerships with local educational institutions and local businesses. All services are linguistically and culturally available and take place at a central location with easy access to staff, transportation and community resources. Auxiliary aids and services are available upon request to individuals with disabilities.
The Unity Council’s Fruitvale Neighborhood Career Center provides:
Job search assistance
Job application assistance
Cover Letter and Resume Writing Workshops
Job Readiness and Computer Skills Workshops
Free access to Computer Lab, printer, and fax for career related activities
One-on-One employment counseling (for qualified job-seekers)
Financial coaching for improved credit and savings
For Employers, the Career Center offers assistance with recruitment, pre-screening of candidates, and on-site interviews from a large pool of qualified potential candidates. We can host your on-site recruitment event to help you reach out to a diverse workforce.
Youth Achievement Programs
The Latino Men & Boys (LMB) and the Latina Mentoring & Achievement (LMA) program are school-based, culturally-rooted programs located in selected schools in the Oakland Unified School District. LMA is the expansion of the successful Latino Men and Boys (LMB) program, nationally recognized by The Obama Foundation.
The programs work with Latinx youth ages 12-18 and their families and schools to improve outcomes in mental and physical health, education, and career planning. The program significantly increases graduation rates for Latinx youth in Oakland schools and promotes healthy lifestyles, academic focus and leadership development. The program is available for male-identified, female-identified, and non-binary youth. If you attend one of the schools listed, ask for the LMA or LMB mentor at your school.
Latino Men & Boys
Since 2010, we have partnered with Oakland schools to host a cohort of 20-25 students daily using the Joven Noble Curriculum and we are now in 8 middle schools and high schools in Oakland.
Latina Mentoring & Achievement
In 2019, The Unity Council expanded the Latino Men & Boys (LMB) program to include female-identified youth and non-binary youth. The expansion of the program implemented an extended curriculum rooted in restorative justice and social-emotional learning (SEL), students are taught to challenge gender roles and stereotypes, participate in career exploration opportunities, and strengthen their relationship with their community. The program is now in 2 high schools in Oakland.
Fruitvale Business Improvement District
The Fruitvale Business Improvement District (BID) physically and economically revitalizes the commercial corridors of International Boulevard, Fruitvale Avenue, and Foothill Boulevard. The BID is comprised of and works directly with over 350 locally owned businesses and property owners. We work to create clean and safe streets, offer community building activities and attractions, and build business skills among our small business owners to support sustainable growth. These ongoing services result in increased economic activity, a lowered perception of crime, and a greater sense of pride in the community.
The BID program started in 1996, and since that time has completed over 200 façade improvements, decorated dozens of public trash cans with mosaic art throughout the neighborhood, worked with the City of Oakland for street and asphalt improvements, offered business assistance for local merchants, and continues to coordinate daily sidewalk cleaning, and seasonal tree and flower planting.girl scouts beautifying fruitvale
The BID team serves as a liaison with the City of Oakland, reporting safety hazards that otherwise would go unchecked and unrepaired. We also report and address blight, and organize full neighborhood cleanups, park clean ups, and creek restoration in conjunction with the City and other community groups.
Fruitvale-San Antonio Senior Center
The Fruitvale-San Antonio Senior Center addresses the cultural and linguistic needs of the community’s increasingly diverse elderly population by providing services in Cambodian, Spanish, and English. Over 45 seniors visit the Center every day, and each year we serve a total of 1,000 seniors age 50 and up, many of whom are mono-lingual and at risk of cultural and social isolation. Our staff is dedicated to promoting healthy and on-going social, educational and physical development for seniors on a daily basis by a rich array of activities.
Centrally located in an ADA accessible space at the Fruitvale Village, right outside of the Fruitvale BART station and an AC Transit hub, the Senior Center is equipped with a full service kitchen, community rooms, small computer lab, game room, and the offices of on-site social service staff. We offer free transportation from a client’s Oakland home to the Center, and back again.
The Senior Center staff members are culturally and linguistically matched to the clients and can assist with referrals to other community services. For more information about the senior services and activities, please contact us.
Seniors can get a nutritious hot lunch every day at the center, provided by Spectrum Community Services, for a suggested donation of $3.75 for seniors and $5.00 for non-seniors.
Where we work
Affiliations & memberships
UnidosUS, (formerly National Council of La Raza NCLR) - Affiliate 1968
Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of participants who gain employment
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Immigrants and migrants, Unemployed people
Related Program
Workforce Development & Financial Opportunity
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The Career Center served 4,481 clients in 2020. Services include job training, financial capability, and soft skills development as well as job placement. The free services are provided in 5 languages
Number of clients who complete job skills training
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Economically disadvantaged people, Unemployed people
Related Program
Workforce Development & Financial Opportunity
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Job readiness training includes resume writing, job search skills, computer literacy, and soft-skills training in customer service and conflict resolution.
Number of clients placed in internships
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents, Ethnic and racial groups, At-risk youth, Immigrants and migrants
Related Program
Workforce Development & Financial Opportunity
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
As part of youth workforce development, students are placed with businesses and nonprofits to gain understanding of employment readiness and various career pathways
Number of people in the area with access to affordable housing as a result of the nonprofit's efforts
This metric is no longer tracked.Totals By Year
Population(s) Served
Seniors, Economically disadvantaged people, Immigrants and migrants
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The Unity Council operates three low-income senior housing developments, one mixed-income development, and one low-income family housing.
Number of youth who volunteer/participate in community service
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents, People of Latin American descent, Students
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Youth participants and college students complete service projects in the Fruitvale and at their schools as part of their programming.
Number of participants who felt that they have been provided with a range of options for future employment
This metric is no longer tracked.Totals By Year
Population(s) Served
Age groups, Ethnic and racial groups
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Programs for Multi-Generational Families: Serving whole families from infancy to late adulthood, programs include early childhood education, parent engagement, low-income senior services, and senior housing; Career & Financial Empowerment: Help individuals secure quality jobs, improve their understanding of personal budgeting and finance, and increase their personal savings. Youth Empowerment and Engagement: Work with youth and young adults to gain academic and career goals. Provide mentorship to Latino male students in Oakland public schools to improve health outcomes and positive lifestyles. Provide career exploration, training, placement, and pathways to careers and college for other youth. Build Vibrant Neighborhoods: Invest in attractive and vibrant communities filled with amenities that include affordable housing, a thriving commercial district, and a range of social and public services. Maintain cultural pride and identity in neighborhoods.
What are the organization's key strategies for making this happen?
The Unity Council employs a comprehensive strategy to enable individuals to work, learn, and thrive by focusing on economic, social, and neighborhood needs. We invest in place-based assets in low-income communities of color, and meet our community where they are by providing wraparound services to address intersectional barriers to equity. Through a dozen programs and services, an estimated 12,000 low income clients annually are provided the tools necessary to transform their lives, build assets, and ultimately achieve long-term success. We see community partnerships as essential to achieving our goals and invest time and energy into engaging with community members and partner organizations.
What are the organization's capabilities for doing this?
Our program has a strong track record of meeting our organizational goals. With 266 employees and over 50 years of service, we have become a poverty fighting beast capable of tackling monumental challenges:
• 750 Families served through Head Start & Early Head Start at 8 program locations in Oakland and Concord.
• 3 affordable senior housing properties, with nearly 300 units.
• Fruitvale-San Antonio Senior Center provides recreational activities and meals to over 350 seniors every year.
• 95% Job Placement rate for enrolled clients
• Two WIOA Sector Access Points: Healthcare and Transportation/Logistics
• Fully integrated financial capability coaching, career services, and public benefit screening.
• Over 2,000 client services delivered every year from our Career Center in Fruitvale.
• 250 young men in LMB at 9 schools and counting
• LMB students have 100% graduation rate.
• Youth Workforce connects opportunity youth to paid internships and career services.
• 396 small businesses in our Fruitvale Business Improvement District.
• BID provides public art, maintenance, and small business workshops.
• Fruitvale Transit Village is a mixed-use Transit Oriented Development with mixed-income housing, social services, and small businesses.
• $200,000 annual investment in arts & cultural activities, including annual Dia de los Muertos Festival
What have they accomplished so far and what's next?
Our COVID-19 Response:
This world health crisis exposed community vulnerabilities caused by
decades of inequitable investments in health, education, and economic
development. The pandemic further revealed the effect that social
determinants of health have an effect on communities and individuals.
To respond to the urgent needs of the COVID-19 pandemic, our
programs, and services nimbly adapted by restructuring staffing,
training staff in new areas of expertise, identifying community needs
and finding ways to meet them, and keeping the wellness and health of
Fruitvale residents, community members, business owners and
businesses foremost in their work.
Based on data and feedback collected from organizational programs,
services, our leadership team developed six Building Resilience
strategies:
• Direct cash assistance for immigrants
• Food distribution for children and seniors
• Technical assistance for local small businesses
• Housing stability grants and resources
• Increased access to COVID-19 public benefits
• Prioritize serving low-income families, immigrants, and communities
of color
Since the beginning of the pandemic, The Unity Council team has
stretched its resources to meet the needs of community members and
partners. Our goal is to continue to adapt and respond to this crisis
with grace, kindness, urgency, and care.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
The Unity Council
Board of directorsas of 05/17/2024
Jose Corona
Reboso Ventures
Claudia Burgos
AC Transit
Silvia Guzman
Daniel Zamani
Salesforce
Lili Gangas
Kapor Center
Mariah Lafleur
Kaiser Permanente
Mirella Almaraz
WestEd
Ralph Holmes
Piper Sandler
Roderick Roche
G&M Realty Ventures
Sarah Yoell
PG&E
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 12/22/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.