GOLD2024

The Unity Council

aka The Unity Council   |   Oakland, CA   |  www.unitycouncil.org

Mission

Our mission is to promote social equity and improve quality of life by building vibrant communities where everyone can work, learn and thrive.

Notes from the nonprofit

Organization Overview- Located in the Fruitvale district of Oakland, The Unity Council employs a comprehensive strategy to assist individuals and families build assets by focusing on economic, social, and neighborhood needs. We serve up to 12,000 primarily low- to moderate-income clients each year by providing them with tools needed to transform their lives and ultimately achieve educational, financial, or employment goals. Founded in 1964 as a means to raise awareness of the needs and concerns of Latinos in Oakland, the geographically-based community development strategy now focuses on building an economically vibrant, physically attractive, and livable neighborhood regardless of ethnic affiliation or national origin.

Ruling year info

1968

Chief Executive Officer

Mr. Chris Iglesias

Main address

1900 Fruitvale Ave, Ste 2A Suite 2A

Oakland, CA 94601 USA

Show more contact info

EIN

94-1670490

NTEE code info

Community, Neighborhood Development, Improvement (S20)

Economic Development (S30)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Poverty is experienced on several fronts, particularly fueled by displacement and inequity. We address the issue of poverty through a wraparound approach, providing more than 11 programs, ranging from affordable housing to early childhood education, to helping people get good jobs, that work together to help lift vulnerable families and entire communities out of poverty. The Unity Council has become a critical Anchor Institution for the Fruitvale and East Oakland neighborhoods with significant investments of physical and programmatic assets in the community. Fruitvale is the densest and most diverse Oakland neighborhood, with low levels of education and a high poverty rate. The neighborhood is made up of 92% minority residents and over a quarter of households speak limited English. Two of every three residents have up to or less than a high school diploma and barely 50% of people of working age have a job.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Peralta Service Corporation

Peralta Service Corporation (PSC) is The Unity Council’s social enterprise: a for-profit business with a social mission. PSC’s mission is to increase the economic self-sufficiency of low-income adults through on-the-job training and living-wage employment. PSC is a second-chance employer, and employs committed job-seekers with significant barriers to employment due to checkered employment history, criminal backgrounds, language or immigration barriers, and more.

PSC workers keep Oakland clean and beautiful by providing public area maintenance services to local business improvement districts, commercial centers, neighborhoods, or individual business sites. PSC provides graffiti abatement, pressure washing, street sweeping, litter and trash pickup, and more. PSC always uses biodegradable and environmentally-friendly cleaning solutions.

Population(s) Served
Adults

Children and Family Services –

For more than 50 years, The Unity Council’s Head Start and Early Head Start program has provided East Bay families high-quality early childhood education and holistic services for families. Serving more than 700 infants and young children (ages 0 – 5 years old) throughout Oakland and Concord, our early child-development play-based curriculum is offered both full-time and part-time and is designed to meet each child’s full potential, vital for school readiness and starting an upward educational trajectory.

Our programs’ focus on parent engagement, advocacy, and wellness is core in the success of each child. With more than eight languages offered to our families, our diverse and highly-skilled staff makes every effort to engage children and their parents in the language(s) spoken at home. In addition, our parent-led board meets monthly and provides training as well as resources so parents can continue their child’s education in the comfort of their own home. Children and their parents are paired and assessed by Family Advocates, who will connect them to extensive community resources available to them. Our inclusive model of services delivered to our children and their families strengthens their unit and the communities in which they live.

Center-Based and Home-Based Care

Depending on the needs of our families, location, and availability, we conveniently offer children both center-based and home-based care.

Center-based programs for young infants – 5 years old offer full-time and part-time services at one of our seven locations throughout Oakland or Concord. Each Center offers a variety of schedules to meet family needs.

Home-based services include home visits and socialization experiences for pregnant mothers, newborns and preschoolers. Home visits help to build a strong relationship between staff and families. Parents and staff develop an educational plan together for the child’s week, and staff supports the parents in obtaining their own goals and accessing community resources. Home-based services include weekly playgroups with other children and families enrolled in the program at one of our Centers.

All programs offer educational and early childhood development services, health and nutrition education, advocacy, social services and assistance with community resources.

Population(s) Served
Infants and toddlers
Economically disadvantaged people

The Unity Council’s Fruitvale Neighborhood Career Center, located in our Community Resource Center, provides free financial and career coaching to people looking for a job, developing new job skills, or learning about how to have better financial management. Services are provided in five languages: English, Lao, Spanish, Thai, and Vietnamese. Our Career & Financial Coaches make sure that each client gets access to the services, knowledge, and training they need to find permanent employment quickly.

Referral services and On-The-Job-Trainings are offered from an extensive network of partnerships with local educational institutions and local businesses. All services are linguistically and culturally available and take place at a central location with easy access to staff, transportation and community resources. Auxiliary aids and services are available upon request to individuals with disabilities.

The Unity Council’s Fruitvale Neighborhood Career Center provides:

Job search assistance
Job application assistance
Cover Letter and Resume Writing Workshops
Job Readiness and Computer Skills Workshops
Free access to Computer Lab, printer, and fax for career related activities
One-on-One employment counseling (for qualified job-seekers)
Financial coaching for improved credit and savings
For Employers, the Career Center offers assistance with recruitment, pre-screening of candidates, and on-site interviews from a large pool of qualified potential candidates. We can host your on-site recruitment event to help you reach out to a diverse workforce.

Population(s) Served
Unemployed people
Ethnic and racial groups

The Latino Men & Boys (LMB) and the Latina Mentoring & Achievement (LMA) program are school-based, culturally-rooted programs located in selected schools in the Oakland Unified School District. LMA is the expansion of the successful Latino Men and Boys (LMB) program, nationally recognized by The Obama Foundation.

The programs work with Latinx youth ages 12-18 and their families and schools to improve outcomes in mental and physical health, education, and career planning. The program significantly increases graduation rates for Latinx youth in Oakland schools and promotes healthy lifestyles, academic focus and leadership development. The program is available for male-identified, female-identified, and non-binary youth. If you attend one of the schools listed, ask for the LMA or LMB mentor at your school.

Latino Men & Boys
Since 2010, we have partnered with Oakland schools to host a cohort of 20-25 students daily using the Joven Noble Curriculum and we are now in 8 middle schools and high schools in Oakland.

Latina Mentoring & Achievement
In 2019, The Unity Council expanded the Latino Men & Boys (LMB) program to include female-identified youth and non-binary youth. The expansion of the program implemented an extended curriculum rooted in restorative justice and social-emotional learning (SEL), students are taught to challenge gender roles and stereotypes, participate in career exploration opportunities, and strengthen their relationship with their community. The program is now in 2 high schools in Oakland.

Population(s) Served
Men and boys
People of Latin American descent
Adolescents
Girls
Women

The Fruitvale Business Improvement District (BID) physically and economically revitalizes the commercial corridors of International Boulevard, Fruitvale Avenue, and Foothill Boulevard. The BID is comprised of and works directly with over 350 locally owned businesses and property owners. We work to create clean and safe streets, offer community building activities and attractions, and build business skills among our small business owners to support sustainable growth. These ongoing services result in increased economic activity, a lowered perception of crime, and a greater sense of pride in the community.

The BID program started in 1996, and since that time has completed over 200 façade improvements, decorated dozens of public trash cans with mosaic art throughout the neighborhood, worked with the City of Oakland for street and asphalt improvements, offered business assistance for local merchants, and continues to coordinate daily sidewalk cleaning, and seasonal tree and flower planting.girl scouts beautifying fruitvale

The BID team serves as a liaison with the City of Oakland, reporting safety hazards that otherwise would go unchecked and unrepaired. We also report and address blight, and organize full neighborhood cleanups, park clean ups, and creek restoration in conjunction with the City and other community groups.

Population(s) Served
Economically disadvantaged people
Self-employed people
Immigrants and migrants

The Fruitvale-San Antonio Senior Center addresses the cultural and linguistic needs of the community’s increasingly diverse elderly population by providing services in Cambodian, Spanish, and English. Over 45 seniors visit the Center every day, and each year we serve a total of 1,000 seniors age 50 and up, many of whom are mono-lingual and at risk of cultural and social isolation. Our staff is dedicated to promoting healthy and on-going social, educational and physical development for seniors on a daily basis by a rich array of activities.

Centrally located in an ADA accessible space at the Fruitvale Village, right outside of the Fruitvale BART station and an AC Transit hub, the Senior Center is equipped with a full service kitchen, community rooms, small computer lab, game room, and the offices of on-site social service staff. We offer free transportation from a client’s Oakland home to the Center, and back again.

The Senior Center staff members are culturally and linguistically matched to the clients and can assist with referrals to other community services. For more information about the senior services and activities, please contact us.

Seniors can get a nutritious hot lunch every day at the center, provided by Spectrum Community Services, for a suggested donation of $3.75 for seniors and $5.00 for non-seniors.

Population(s) Served
Seniors
Economically disadvantaged people

Where we work

Affiliations & memberships

UnidosUS, (formerly National Council of La Raza NCLR) - Affiliate 1968

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants who gain employment

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Immigrants and migrants, Unemployed people

Related Program

Workforce Development & Financial Opportunity

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

The Career Center served 4,481 clients in 2020. Services include job training, financial capability, and soft skills development as well as job placement. The free services are provided in 5 languages

Number of clients who complete job skills training

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Economically disadvantaged people, Unemployed people

Related Program

Workforce Development & Financial Opportunity

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Job readiness training includes resume writing, job search skills, computer literacy, and soft-skills training in customer service and conflict resolution.

Number of clients placed in internships

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups, At-risk youth, Immigrants and migrants

Related Program

Workforce Development & Financial Opportunity

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

As part of youth workforce development, students are placed with businesses and nonprofits to gain understanding of employment readiness and various career pathways

Number of people in the area with access to affordable housing as a result of the nonprofit's efforts

This metric is no longer tracked.
Totals By Year
Population(s) Served

Seniors, Economically disadvantaged people, Immigrants and migrants

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Unity Council operates three low-income senior housing developments, one mixed-income development, and one low-income family housing.

Number of youth who volunteer/participate in community service

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, People of Latin American descent, Students

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Youth participants and college students complete service projects in the Fruitvale and at their schools as part of their programming.

Number of participants who felt that they have been provided with a range of options for future employment

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Ethnic and racial groups

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Programs for Multi-Generational Families: Serving whole families from infancy to late adulthood, programs include early childhood education, parent engagement, low-income senior services, and senior housing; Career & Financial Empowerment: Help individuals secure quality jobs, improve their understanding of personal budgeting and finance, and increase their personal savings. Youth Empowerment and Engagement: Work with youth and young adults to gain academic and career goals. Provide mentorship to Latino male students in Oakland public schools to improve health outcomes and positive lifestyles. Provide career exploration, training, placement, and pathways to careers and college for other youth. Build Vibrant Neighborhoods: Invest in attractive and vibrant communities filled with amenities that include affordable housing, a thriving commercial district, and a range of social and public services. Maintain cultural pride and identity in neighborhoods.

The Unity Council employs a comprehensive strategy to enable individuals to work, learn, and thrive by focusing on economic, social, and neighborhood needs. We invest in place-based assets in low-income communities of color, and meet our community where they are by providing wraparound services to address intersectional barriers to equity. Through a dozen programs and services, an estimated 12,000 low income clients annually are provided the tools necessary to transform their lives, build assets, and ultimately achieve long-term success. We see community partnerships as essential to achieving our goals and invest time and energy into engaging with community members and partner organizations.

Our program has a strong track record of meeting our organizational goals. With 266 employees and over 50 years of service, we have become a poverty fighting beast capable of tackling monumental challenges:

• 750 Families served through Head Start & Early Head Start at 8 program locations in Oakland and Concord.
• 3 affordable senior housing properties, with nearly 300 units.
• Fruitvale-San Antonio Senior Center provides recreational activities and meals to over 350 seniors every year.
• 95% Job Placement rate for enrolled clients
• Two WIOA Sector Access Points: Healthcare and Transportation/Logistics
• Fully integrated financial capability coaching, career services, and public benefit screening.
• Over 2,000 client services delivered every year from our Career Center in Fruitvale.
• 250 young men in LMB at 9 schools and counting
• LMB students have 100% graduation rate.
• Youth Workforce connects opportunity youth to paid internships and career services.
• 396 small businesses in our Fruitvale Business Improvement District.
• BID provides public art, maintenance, and small business workshops.
• Fruitvale Transit Village is a mixed-use Transit Oriented Development with mixed-income housing, social services, and small businesses.
• $200,000 annual investment in arts & cultural activities, including annual Dia de los Muertos Festival

Our COVID-19 Response:

This world health crisis exposed community vulnerabilities caused by
decades of inequitable investments in health, education, and economic
development. The pandemic further revealed the effect that social
determinants of health have an effect on communities and individuals.
To respond to the urgent needs of the COVID-19 pandemic, our
programs, and services nimbly adapted by restructuring staffing,
training staff in new areas of expertise, identifying community needs
and finding ways to meet them, and keeping the wellness and health of
Fruitvale residents, community members, business owners and
businesses foremost in their work.

Based on data and feedback collected from organizational programs,
services, our leadership team developed six Building Resilience
strategies:

• Direct cash assistance for immigrants
• Food distribution for children and seniors
• Technical assistance for local small businesses
• Housing stability grants and resources
• Increased access to COVID-19 public benefits
• Prioritize serving low-income families, immigrants, and communities
of color

Since the beginning of the pandemic, The Unity Council team has
stretched its resources to meet the needs of community members and
partners. Our goal is to continue to adapt and respond to this crisis
with grace, kindness, urgency, and care.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection

Financials

The Unity Council
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Unity Council

Board of directors
as of 05/17/2024
SOURCE: Self-reported by organization
Board chair

Jose Corona

Reboso Ventures

Claudia Burgos

AC Transit

Silvia Guzman

Daniel Zamani

Salesforce

Lili Gangas

Kapor Center

Mariah Lafleur

Kaiser Permanente

Mirella Almaraz

WestEd

Ralph Holmes

Piper Sandler

Roderick Roche

G&M Realty Ventures

Sarah Yoell

PG&E

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/17/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 12/22/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.