Programs and results
What we aim to solve
Our biggest current problem is we have outgrown our studio space. We cannot hire needed positions because we have no place to put them. We are starting a capital campaign and will be breaking ground for an expansion later this summer. Another challenge we face is the speed at which technology is changing and the way radio will be delivered. Thanks to smart speakers, HD car radios, and other digital avenues, public radio is actually growing. To keep up, we need to update much of our broadcast equipment. The cost of this upgrade will be folded into the capital campaign. In our area, much of the population, economy, and radio audience is concentrated in Park City. The other areas we serve are more rural. These communities often have different needs and interests. KPCW has been working hard to build connections to these areas, provide thorough local news coverage, and address the unique issues and needs of this segment of our radio audience.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Local News
5 full-time news staff covers the city, county and state news of Summit and Wasatch counties.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of Facebook followers
This metric is no longer tracked.Totals By Year
Related Program
Local News
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Hours of programing delivered
This metric is no longer tracked.Totals By Year
Related Program
Local News
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of public service announcements created
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our current goals are:
• To be THE source for community connection in Wasatch and Summit counties, through a commitment to locally-based news, information, and promotion of the arts and nonprofit work.
• To expand the KPCW studios through a capital campaign.
• Increase listenership and participation from outside the immediate Park City area and outside of Summit and Wasatch counties by increasing our digital outreach.
What are the organization's key strategies for making this happen?
Our capital campaign is underway and in its first stages.
We are hiring a full-time digital specialist soon, who will help us navigate all the changes in technology and to more fully optimize our online presence.
We are doing a full-scale update on our digital equipment.
We are making some programming changes to increase the quality of what we broadcast and to fill the needs of our growing audience.
What are the organization's capabilities for doing this?
We are well positioned to have a successful campaign. Our community is very supportive of our station and we have hired specialists to help it run smoothly.
We've been one of NPR's top 20 stations for growth in online audiences. We post every story on our website and are reaching an ever-increasing audience outside our broadcast signal.
KPCW is coming up on its 40-year anniversary and we continue to grow.
What have they accomplished so far and what's next?
For our expansion, we already have city approval for our plans. The architectural designs are complete and our capital campaign team in place. While we are in the first stages of the campaign and we are organized and are moving forward.
As part of the capital campaign, we will purchase our updated digital equipment over the next year. Many hours of research and training has already gone into these changes. Likewise, the survey has been ordered as part of the capital campaign.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
KPCW Radio
Board of directorsas of 06/24/2019
Mr. Bob Richer
Berkshire Hathaway Home Services of Utah
Term: 2012 -
Doug Wells
Albion Financial
Beth Armstrong
People's Health Clinic
Catherine Cimos
Grand Valley Bank
Whitney Olch Bishop
Summit Sotheby's
Roger Goldman
Char Wozniak
Mike Worel
Stu Stanek
Deb Hartley
Berkshire Hathaway
Allison Child