Mothers Against Drunk Driving HQ

No More Victims

aka MADD   |   Irving, TX   |  www.madd.org

Mission

On September 5, 1980, Mothers Against Drunk Drivers (MADD) was incorporated and the mission as stated in its Articles of Incorporation were "To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving." In 2016, the Board of Directors revised it's mission to reflect those priorities to, "The mission of Mothers Against Drunk Driving is to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking."

Ruling year info

1986

Principal Officer

Ms. Ellen Willmott

Main address

511 E John Carpenter Fwy Suite 700

Irving, TX 75062 USA

Show more contact info

EIN

94-2707273

NTEE code info

Victims' Services (P62)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Unknown (Z99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Victim Services

Victim Services Although MADD is widely recognized for its public awareness programs and legislative efforts, the organization is also one of the largest crime victim assistance organization in the world according to the federal government. MADD provides emotional support to victims as well as valuable information such as how the criminal justice system works and how to apply for Crime Victims Compensation funds. Trained Victim Advocates also supply a list of referrals such as professional counselors, civil attorneys, and clergy who are skilled at working with crash victims.

Population(s) Served
Victims and oppressed people
Adults

MADD’s Campaign to Eliminate Drunk Driving focuses on three important steps we all can take today to stop drunk driving tomorrow:

Support our heroes. Support high-visibility law enforcement to catch drunk drivers and discourage others from driving drunk.

Sober to start. Require ignition interlock devices, or in-car breathalyzers, for all drunk drivers, to prove they are sober before their car will start.

Secure the future. Support the development of technology to determine automatically whether or not the driver is above the legal limit of .08 and failing to operate if the driver is drunk.

Population(s) Served
Adults

At MADD, we know that our hopes for a safer future are riding on tomorrow’s drivers. By getting today’s youth off to a good start, we are taking a giant step toward fulfilling our vision of a nation without drunk driving. That’s why we’re focused on tackling underage drinking, a problem that threatens the safety of our kids and endangers entire communities, now and down the road.

Population(s) Served
Non-adult children
Parents

Where we work

Awards

Model Program 2013

SAMHSA - U.S. Dept of Health

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of states that have all-offender ignition interlock laws.

This metric is no longer tracked.
Totals By Year
Related Program

Campaign to Eliminate Drunk Driving

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Ignition interlock laws are the second part of MADD's Campaign to Eliminate Drunk Driving. interlocks reduce DUIs among offenders by two-thirds.

Number of students receiving information on alcohol and other drug use

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents

Related Program

Prevent Underage Drinking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of students reached by the Power of Youth program.

Number of people killed in drunk driving crashes.

This metric is no longer tracked.
Totals By Year
Related Program

Campaign to Eliminate Drunk Driving

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Decreasing

Context Notes

NHTSA releases these numbers every year one year behind the current year (so in December 2016, 2015 numbers will come out).

Number of services provided to drunk and drugged driving victims.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Victim Services

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

2015 was a benchmark year for this metric. Full data are not available -- Q4 services are estimated back on previous nine months. We use this metric because it covered depth and breadth of services.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Drunk driving: Our goal is to put an end to drunk driving: now and forever. This means savings lives through education, stronger laws, and providing services to those affected while empowering those working to end drunk driving, and educating the public.

Since our founding, MADD's efforts have helped cut drunk and impaired driving deaths in half, however, someone is still affected every 51 minutes. We are working every day to change this reality.

Victim services: We measure success by the number of victims and survivors that take advantage of our services, whether connected with a victim advocate at the local level or receiving emotional support and guidance through our national support line. Last year, MADD provided more than 160,000 supportive services to drunk and drugged driving victims to help them cope with the devastating impact of substance-impaired driving crashes.

Underage drinking: MADD has already seen success in this area. MADD has saved over 27,000 young lives through the 21 minimum drinking age law. Understanding that parents are the number one influence on kids' decisions about alcohol, MADD created The Power of Parents, offering research-proven strategies to help parents keep their children safe from the dangers of underage drinking. This program, in combination with other efforts, will help reduce the number of underage drinkers.

Drunk driving: MADD's Campaign to Eliminate Drunk Driving focuses on three important steps we all can take today to stop drunk driving tomorrow:
- Support our heroes. Support high-visibility law enforcement to catch drunk drivers and discourage others from driving drunk
- Sober to start. Require ignition interlock devices, or in-car breathalyzers, for all drunk drivers, to prove they are sober before their car will start.
- Secure the future. Support the development of technology to determine automatically whether or not the driver is above the legal limit of .08 and failing to operate if the driver is drunk.

Victim services: One of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors serving one person every 8.6 minutes at no charge. So long as drunk driving impacts our families and friends, MADD's goal is to increase the number of victims and survivors served, and to continually improve the quality of those services. To achieve our goals, we will continue to spread the word about the availability of our no-cost services, continue to train new volunteers to work with victims and survivors, and continue to increase our capacity to help others through the generous support of the community.

Underage drinking: Understanding that parents are the number one influence on kids' decisions about alcohol, MADD created The Power of Parents, offering research-proven strategies to help parents keep their children safe from the dangers of underage drinking. This program, in combination with other efforts, will help reduce the number of underage drinkers. MADD also works to create a positive environment for the growth and development of our children by developing and implementing tactics that discourage adults from providing alcohol to underage drinkers. And, MADD continues to support the 21 drinking age, a law that has saved thousands of young lives.

Our ability to achieve our mission is only as good as our people and our partners. MADD works in all 50 states, Puerto Rico, and Guam. We have trainer victim advocates in 48 states that serve victims and survivors of drunk and drugged driving. In addition to trained staff, we have 20 volunteer help line advocates that take calls from victims and survivors 24/7.



MADD also has a number of wonderful corporate sponsors who help support MADD's programs, including the National Football League, , Nationwide, Uber and State Farm. (http://www.madd.org/sponsors/ for a full list of sponsors). Other organizations back our programs as well. For example, the American Medical Association and National PTA support our Power of Parents, It's Your Influence by MADD program to educate parents about how to keep their children alcohol-free. MADD has also developed a partnership with the National Football League to collaborate on player and employee programs, game-day initiatives, community relations and awareness programs to promote MADD's lifesaving mission.

MADD is proud to work with the National Highway Traffic Safety Administration on the "Drive Sober or Get Pulled Over" campaign to catch drunk drivers and discourage others from driving drunk. MADD has positive and long-standing relationships with the government, the law enforcement community, the judiciary and others committed to the safety of our communities.

We welcome your support to help us create a safer future.

When MADD was founded in 1980, an estimated 25,000 people were killed in drunk driving crashes each year. Since then, we've been able to cut that deadly toll by more than half, but there is still more work to be done.

•Currently, 30 states, plus Washington D.C., require interlocks for all offenders. We still need to ensure all states pass these laws.

•Even when laws are passed, they are not always enforced. We need court monitors to help see if the system is failing us.


Underage drinking: MADD has already seen success in this area. MADD has saved over 27,000 young lives through the 21 minimum drinking age law. While teen drunk driving rates have declined, they still remain unacceptably high and work remains to be done.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    SMS text surveys, Paper surveys,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    Our staff,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

Mothers Against Drunk Driving
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Mothers Against Drunk Driving

Board of directors
as of 6/18/2021
SOURCE: Self-reported by organization
Board chair

Heather Geronemus

UKG

Term: 2020 - 2022

Heather Geronemus

Madalene Milano

GMMB

Walter Rooney

Joseph Sikes

MADD Maryland State Advisory Board

Season Atkison

Tatum & Atkinson, PLLC

Martha Frye

Nationwide

Carol Leister

Donald Egdorf

Houston PD

Nicole Hutchison

Erica Linn

Matthew Bretz

Andrew Robinson

Nathaniel Beuse

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 06/18/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Gender identity
Female

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data