Mothers Against Drunk Driving HQ
No More Victims
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Victim Services
Victim Services Although MADD is widely recognized for its public awareness programs and legislative efforts, the organization is also one of the largest crime victim assistance organization in the world according to the federal government. MADD provides emotional support to victims as well as valuable information such as how the criminal justice system works and how to apply for Crime Victims Compensation funds. Trained Victim Advocates also supply a list of referrals such as professional counselors, civil attorneys, and clergy who are skilled at working with crash victims.
Campaign to Eliminate Drunk Driving
MADD’s Campaign to Eliminate Drunk Driving focuses on three important steps we all can take today to stop drunk driving tomorrow:
Support our heroes. Support high-visibility law enforcement to catch drunk drivers and discourage others from driving drunk.
Sober to start. Require ignition interlock devices, or in-car breathalyzers, for all drunk drivers, to prove they are sober before their car will start.
Secure the future. Support the development of technology to determine automatically whether or not the driver is above the legal limit of .08 and failing to operate if the driver is drunk.
Prevent Underage Drinking
At MADD, we know that our hopes for a safer future are riding on tomorrow’s drivers. By getting today’s youth off to a good start, we are taking a giant step toward fulfilling our vision of a nation without drunk driving. That’s why we’re focused on tackling underage drinking, a problem that threatens the safety of our kids and endangers entire communities, now and down the road.
Where we work
Awards
Model Program 2013
SAMHSA - U.S. Dept of Health
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of states that have all-offender ignition interlock laws.
This metric is no longer tracked.Totals By Year
Related Program
Campaign to Eliminate Drunk Driving
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Ignition interlock laws are the second part of MADD's Campaign to Eliminate Drunk Driving. interlocks reduce DUIs among offenders by two-thirds.
Number of students receiving information on alcohol and other drug use
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents
Related Program
Prevent Underage Drinking
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This is the number of students reached by the Power of Youth program.
Number of people killed in drunk driving crashes.
This metric is no longer tracked.Totals By Year
Related Program
Campaign to Eliminate Drunk Driving
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Decreasing
Context Notes
NHTSA releases these numbers every year one year behind the current year (so in December 2016, 2015 numbers will come out).
Number of services provided to drunk and drugged driving victims.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Victim Services
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
2015 was a benchmark year for this metric. Full data are not available -- Q4 services are estimated back on previous nine months. We use this metric because it covered depth and breadth of services.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Drunk driving: Our goal is to put an end to drunk driving: now and forever. This means savings lives through education, stronger laws, and providing services to those affected while empowering those working to end drunk driving, and educating the public.
Since our founding, MADD's efforts have helped cut drunk and impaired driving deaths in half, however, someone is still affected every 51 minutes. We are working every day to change this reality.
Victim services: We measure success by the number of victims and survivors that take advantage of our services, whether connected with a victim advocate at the local level or receiving emotional support and guidance through our national support line. Last year, MADD provided more than 160,000 supportive services to drunk and drugged driving victims to help them cope with the devastating impact of substance-impaired driving crashes.
Underage drinking: MADD has already seen success in this area. MADD has saved over 27,000 young lives through the 21 minimum drinking age law. Understanding that parents are the number one influence on kids' decisions about alcohol, MADD created The Power of Parents, offering research-proven strategies to help parents keep their children safe from the dangers of underage drinking. This program, in combination with other efforts, will help reduce the number of underage drinkers.
What are the organization's key strategies for making this happen?
Drunk driving: MADD's Campaign to Eliminate Drunk Driving focuses on three important steps we all can take today to stop drunk driving tomorrow:
- Support our heroes. Support high-visibility law enforcement to catch drunk drivers and discourage others from driving drunk
- Sober to start. Require ignition interlock devices, or in-car breathalyzers, for all drunk drivers, to prove they are sober before their car will start.
- Secure the future. Support the development of technology to determine automatically whether or not the driver is above the legal limit of .08 and failing to operate if the driver is drunk.
Victim services: One of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors serving one person every 8.6 minutes at no charge. So long as drunk driving impacts our families and friends, MADD's goal is to increase the number of victims and survivors served, and to continually improve the quality of those services. To achieve our goals, we will continue to spread the word about the availability of our no-cost services, continue to train new volunteers to work with victims and survivors, and continue to increase our capacity to help others through the generous support of the community.
Underage drinking: Understanding that parents are the number one influence on kids' decisions about alcohol, MADD created The Power of Parents, offering research-proven strategies to help parents keep their children safe from the dangers of underage drinking. This program, in combination with other efforts, will help reduce the number of underage drinkers. MADD also works to create a positive environment for the growth and development of our children by developing and implementing tactics that discourage adults from providing alcohol to underage drinkers. And, MADD continues to support the 21 drinking age, a law that has saved thousands of young lives.
What are the organization's capabilities for doing this?
Our ability to achieve our mission is only as good as our people and our partners. MADD works in all 50 states, Puerto Rico, and Guam. We have trainer victim advocates in 48 states that serve victims and survivors of drunk and drugged driving. In addition to trained staff, we have 20 volunteer help line advocates that take calls from victims and survivors 24/7.
MADD also has a number of wonderful corporate sponsors who help support MADD's programs, including the National Football League, , Nationwide, Uber and State Farm. (http://www.madd.org/sponsors/ for a full list of sponsors). Other organizations back our programs as well. For example, the American Medical Association and National PTA support our Power of Parents, It's Your Influence by MADD program to educate parents about how to keep their children alcohol-free. MADD has also developed a partnership with the National Football League to collaborate on player and employee programs, game-day initiatives, community relations and awareness programs to promote MADD's lifesaving mission.
MADD is proud to work with the National Highway Traffic Safety Administration on the "Drive Sober or Get Pulled Over" campaign to catch drunk drivers and discourage others from driving drunk. MADD has positive and long-standing relationships with the government, the law enforcement community, the judiciary and others committed to the safety of our communities.
We welcome your support to help us create a safer future.
What have they accomplished so far and what's next?
When MADD was founded in 1980, an estimated 25,000 people were killed in drunk driving crashes each year. Since then, we've been able to cut that deadly toll by more than half, but there is still more work to be done.
•Currently, 34 states, plus Washington D.C., require interlocks for all offenders. We still need to ensure all states pass these laws.
•Even when laws are passed, they are not always enforced. We need court monitors to help see if the system is failing us.
Underage drinking: MADD has already seen success in this area. MADD has saved over 27,000 young lives through the 21 minimum drinking age law. While teen drunk driving rates have declined, they still remain unacceptably high and work remains to be done.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Victims of drunk and impaired driving; students; parents of students; and others.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Mothers Against Drunk Driving
Board of directorsas of 11/02/2022
Andrew Robinson
CKE Restaurant Holdings
Term: 2022 - 2023
Heather Geronemus
Season Atkison
Tatum & Atkinson, PLLC
Martha Frye
Nationwide
Carol Leister
Nicole Hutchison
Erica Linn
Matthew Bretz
Andrew Robinson
Nathaniel Beuse
Marc Benardout
Erika Bennett
Iesha Berry
Sophia Toh
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 08/25/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.