New Conservatory Theatre Center

NCTC's 2015-2020 Strategic Plan outlines the following goals:
1. Strengthen NCTC's unique role as the regions foremost theatrical voice for the Queer and Allied community by delivering excellence in professional theatrical experiences.

2. Provide educational theatre programs that empower youth in grades K-12 to celebrate differences, build life skills, fortify self-esteem and develop a heightened awareness of the world around them.

3. Embrace, inform and actively engage in the redevelopment of the Oak Street corridor adjacent to our facility and in the fluctuating neighborhoods within a 2-3 mile radius of NCTC with a keen eye on audience expansion opportunities therein.

4. Grow revenue to both sustain and advance staffing, programming, facility, communications and infrastructure.

5. Build upon our unique organizational culture of inclusion, fairness, respect and joyfulness.

Performance Strategies
• Present distinguished & new works showcasing a range of emerging & established theatre artisans.
• Use the power of storytelling to reflect, engage & inspire the Queer & Allied community.
• Strive to break fresh artistic ground by developing, nurturing & premiering original work.

Education Strategies
• Continue our long tradition of progressive educational arts training programs for young people ages 6–18 at NCTC & in local schools.
• Strengthen YouthAware's social justice, health, & wellness touring & performance programs throughout Northern California.
• Introduce young children to the wonder of live theatre.

Community Engagement Strategies
• Dynamically engage current & new audiences across all of our programs.
• Reinforce our connections with youth, families, artisans, educators, local partners & all segments of the Queer community.
• Strengthen our position as a theatrical hub for the Civic Center, Hayes Valley, Market Street, Inner Mission, Haight, Western Addition, SOMA & Castro neighborhoods.

Capacity Strategies
• Build & mentor leadership among staff to advance NCTC's ongoing investment in human capital & insure the organization's long-term stability.
• Complete technical upgrades to data systems & pursue facility improvements.
• Follow through on the professional expansion & diversification of the Board of Directors.
• Increase the reach and yield of the NCTC institutional, individual, corporate & planned giving programs.
• Strengthen the robustness of our marketing efforts.

Ethos Strategies
• Maintain alignment with our values statement & further inclusion at NCTC.
• Mentor the next generation of progressive arts educators & theatre makers.
• Pursue innovation & always strive to accomplish more than we think possible.

With our rich track record of programmatic success and the support of our community, we are able to fulfill our mission and advance our Strategic Plan objectives by addressing the following areas of community need:

•LGBT Artistic Expression: Our main stage season provocatively explores the questions, concerns, loves, lives and narratives of the LGBT community. Doing so fulfills the need to give voice to this population and serves as an impetus for societal growth and acceptance.

•Creative Support: Fostering artistic creativity and creating opportunities for the development of new work are necessary for a community to thrive. As such, NCTC serves as an incubator for new work via our New Play Development Lab.

•Arts Education: To fill the void of arts education opportunities, NCTC offers the Youth Conservatory, Satellite Drama Education Program, Identity Matters and Family Matinee Series. We ensure ongoing equity in and access to these opportunities by providing financial aid to schools and families.

•Public Health: NCTC's YouthAware program tackles health and wellness issues head-on to help youth make decisions that are healthy and positive for themselves, their peers, and their communities.

Our 2015-2020 Strategic Plan was unveiled in November 2015, and activities are thus underway. The most notable accomplishment to date however is the completion of the NCTC lobby remodel, which has led to a vastly improved social and consumer experience among our community of students, artists, families, donors and patrons.