Youth on Course

Within five years, Youth on Course will be an internationally-recognized organization, providing youth ages 6-18 access to life-changing opportunities through golf. We will have a baseline presence in all 50 U.S. states, Canada, Australia, Europe and Asia, and a deeper and more engaged membership of 200,000+ youth (35,000 in Northern California, where YOC started). Funding and technology infrastructures will be in place to support, measure and quantify our impact. Programs will be in place that both educate and sustain members and partner AGAs. In addition to expanding our individual and corporate donor base, we will develop multi-year sponsorship relations with at least four national/international organizations. We will support, develop and scale staff infrastructure while keeping our unique culture, “all about access.”

Our current Strategic Plan (adopted in 2020) comprehensively addresses how we will accomplish our many goals. Among our detailed strategies, we will collaborate with an organization, corporation or university to develop methodology backed by technology to measure impact and increase the engagement of our youth members. We will also increase job opportunities for teens with a specific focus on underserved populations, girls and people of color by collaborating with other national community-based and industry organizations. Youth on Course has already completed a multi-layered mark/brand/message refresh project and is working with media organizations to create national marketing campaign(s) to drive awareness, participation and fundraising that will amplify our voice to golf and non-golf audiences alike. To continue our successful expansion, YOC will secure partnership agreements in major market areas not currently under contract. To support these initiatives, we will continue to build out our national-level marquee events into scalable and sustainable fundraising campaigns while securing multi-year support from at least four national/international organizations. And, because we believe in the power of our people, we’ll continue to invest in staff development and culture that will attract and sustain long-term employees committed to our core purpose.

We have an amazing and motivated staff that pushes each day to make significant strides toward our lofty goals. Now 15 strong, they each bring unique expertise and unrivaled passion to further our core purpose of serving youth through golf. Our diverse Board of Directors is also fully committed to our success, devoting their time, talents and treasure to ensure the sustained growth and positive impact of our programs. Our lean nonprofit organization is also enabled by the generous in-kind support of the Northern California Golf Association that has helped us stay on course from the beginning through today.

Youth on Course has successfully developed a model for expansion that can be adopted easily, quickly and affordably in a variety of markets. We have expanded from one region to more than 50, which would not have been considered possible even a few years ago. We have set ourselves up for success by identifying key targets for partnerships, audiences, donors and corporate sponsorships. We still have a ways to go in terms of making critical connections with other allied golf associations or the "Big 5" in golf--the PGA, LPGA, WGF, or USGA--that may adopt or support our programs in the future. As a nonprofit organization, Youth on Course is excited to continue its core purpose of providing youth with access to life-changing opportunities through golf.