Youth on Course

It's all about access

aka Youth on Course   |   Pebble Beach, CA   |  https://youthoncourse.org

Mission

Providing youth with access to life-changing opportunities through golf.

Notes from the nonprofit

Our core purpose is to provide youth with access to life-changing opportunities through golf. We do this by providing our youth members with subsidized rounds of golf for $5 or less at 1,400+ courses across the U.S. and Canada, offering meaningful employment opportunities through our internship and caddie programs, and providing access to college scholarship awards. Since its inception, Youth on Course has expanded to more than 40 states/regions with plans to continue expansion. We partner with Allied Golf Associations (AGAs), golf courses, and local organizations to provide life-changing opportunities to our more than 100,000 youth members. Youth on Course is funded by generous private and corporate donations and grants, including key in-kind support from the Northern California Golf Association, where Youth on Course began.

Ruling year info

1994

Chief Executive Officer

Adam Heieck

Main address

3200 Lopez Road

Pebble Beach, CA 93953 USA

Show more contact info

EIN

94-3108575

NTEE code info

Youth Development Programs (O50)

Golf (Country Clubs, use N50) (N6A)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We believe transformational change starts with opportunity. The price of a round of golf shouldn’t be a barrier for a young person who wants to play–that’s where Youth on Course comes in. We provide our 100,000+ youth members ages 6-18 with access to play more than 1,400 public golf courses for $5 or less, giving them opportunities to learn skills and life lessons inherent in the game. Beyond affordable golf, we provide opportunities for young people to get the support they need to succeed through our career prep as caddies and interns, leadership council and scholarship programs. Across all of our nonprofit initiatives that engage and serve youth through golf, our goal is simple: to give youth access to life-changing opportunities so that they can succeed both on and off the golf course.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Caddie Program

The mission of the Youth on Course Caddie Program is to provide mentoring and economic opportunities for youth. Participants will have a chance to learn the caddie trade, develop skills they will use both on and off the golf course and start on a path to qualify for the Chick Evans Caddie Scholarship and other opportunities.

Population(s) Served
Adolescents

Subsidized rounds are the core of what we do at Youth on Course. We ensure that Youth on Course members - ages 6-18 - always pay $5 or less to play golf at participating facilities. Our goal is to subsidize the difference between our $5 rate and a participating facility's normal junior rate so that courses don’t lose any money. Youth get access to a sport they love that teaches them valuable lessons, and courses fill unused tee times without loss of revenue. It's a win for everyone.

Population(s) Served
Adolescents
Children
Preteens

College is more expensive than ever. Youth on Course awards more than $250,000 annually to deserving high school graduates to help them on their way. Many of our scholarship award winners are first in their family to attend college, and all of them are chosen on both need and merit.

Population(s) Served
Adolescents

For our 14 to 18-year-old members, the Youth on Course Internship Program is one of the most incredible summer job opportunities available. Thanks to the mentorship of PGA professionals and staff members at participating courses, YOC interns develop important skills that help them academically, socially, and in future employment.

Population(s) Served
Adolescents

Where we work

Awards

Player Development Award 2020

National Golf Course Owners' Association

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients placed in internships

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Economically disadvantaged people

Related Program

Internship Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of Youth on Course members placed into a paid internship with a partner golf course.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Subsidized Golf

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Total members involved in Youth on Course

Number of new organizations signing on as collaborators

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Subsidized Golf

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2014, Youth on Course decided to expand beyond Northern California. Since then, more than 40 U.S. Allied Golf Associations and 2 Canadian Provinces have signed on as partners to expand the program.

Number of people trained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents

Related Program

Caddie Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of Youth on Course members trained as golf caddies.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Within five years, Youth on Course will be an internationally-recognized organization, providing youth ages 6-18 access to life-changing opportunities through golf. We will have a baseline presence in all 50 U.S. states, Canada, Australia, Europe and Asia, and a deeper and more engaged membership of 200,000+ youth (35,000 in Northern California, where YOC started). Funding and technology infrastructures will be in place to support, measure and quantify our impact. Programs will be in place that both educate and sustain members and partner AGAs. In addition to expanding our individual and corporate donor base, we will develop multi-year sponsorship relations with at least four national/international organizations. We will support, develop and scale staff infrastructure while keeping our unique culture, “all about access.”

Our current Strategic Plan (adopted in 2020) comprehensively addresses how we will accomplish our many goals. Among our detailed strategies, we will collaborate with an organization, corporation or university to develop methodology backed by technology to measure impact and increase the engagement of our youth members. We will also increase job opportunities for teens with a specific focus on underserved populations, girls and people of color by collaborating with other national community-based and industry organizations. Youth on Course has already completed a multi-layered mark/brand/message refresh project and is working with media organizations to create national marketing campaign(s) to drive awareness, participation and fundraising that will amplify our voice to golf and non-golf audiences alike. To continue our successful expansion, YOC will secure partnership agreements in major market areas not currently under contract. To support these initiatives, we will continue to build out our national-level marquee events into scalable and sustainable fundraising campaigns while securing multi-year support from at least four national/international organizations. And, because we believe in the power of our people, we’ll continue to invest in staff development and culture that will attract and sustain long-term employees committed to our core purpose.

We have an amazing and motivated staff that pushes each day to make significant strides toward our lofty goals. Now 12 strong, they each bring unique expertise and unrivaled passion to further our core purpose of serving youth through golf. Our diverse Board of Directors is also fully committed to our success, devoting their time, talents and treasure to ensure the sustained growth and positive impact of our programs. Our lean nonprofit organization is also enabled by the generous in-kind support of the Northern California Golf Association that has helped us stay on course from the beginning through today.

Youth on Course has successfully developed a model for expansion that can be adopted easily, quickly and affordably in a variety of markets. We have expanded from one region to more than 40, which would not have been considered possible even a few years ago. We have set ourselves up for success by identifying key targets for partnerships, audiences, donors and corporate sponsorships. We still have a ways to go in terms of making critical connections with other allied golf associations or the "Big 5" in golf--the PGA, LPGA, WGF, or USGA--that may adopt or support our programs in the future. As a nonprofit organization, Youth on Course is excited to continue its core purpose of providing youth with access to life-changing opportunities through golf.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Case management notes, Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

Youth on Course
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Youth on Course

Board of directors
as of 1/28/2021
SOURCE: Self-reported by organization
Board chair

David Baker

Moore & Baker, LLP

Term: 2017 - 2021

Paul Morton

Morton Management

Robert Goldstein

Sonen Capital

Jennifer Young

Insperity

Ed Dobranski

First Republic Bank

Joe Huston

Northern California Golf Association

Jeff Rhodenbaugh

S&J Group, LLC

Kathy Wiggans

Philanthropist

Chris Qvale

Volvo

Lynda Donahue

WGANC/NCGA

Matt Ginella

Dawn Patrol Productions

Cathy Stroh

WGANC/NCGA

James Housler

Palatine Hill Wealth Management

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 01/14/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 01/14/2021

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.