San Francisco General Hospital Foundation

We support and fund excellence in patient care and innovation at Zuckerberg San Francisco
General Hospital and Trauma Center (ZSFG) because we believe in health equity, access, and
quality health care for all people.

Strategic Goals:
1. Fundraise in support of ZSFG
2. Build organizational capacity
3. Increase visibility to enhance financial and organizational sustainability

Desired Impact:
-Strong Public Hospital: SFGHF’s funding elevates the work of ZSFG, resulting in
higher quality of care for everyone in San Francisco, especially vulnerable populations.
- Innovation in Public Health: SFGHF is recognized as the philanthropic catalyst for
innovation and new models for care in public health.
- Healthy Community: SFGHF’s financial investment and community partnerships to
connect ZSFG and network clinics, mental and behavioral health support, and trauma
care lead to a healthier San Francisco.

Goal 1 - Fundraise in support of ZSFG:

-Raise funds for programmatic needs.

- Strategically shape philanthropic investment through grant making. In addition to
fundraising, the Foundation engages in strategic grant making to create impact in
specific areas, such as through the Transforming Mental and Behavioral Health Fund
(TMBHF), Zuckerberg Patient Care and Quality Improvement Fund (ZPCQI), Solid Start
Initiative and Equity and Innovation grants. In addition to grantmaking, SFGHF will
continue to be responsive to any public health emergency or crisis that might arise.

- Strengthen donor stewardship. SFGHF’s Chief Development Officer, Rebecca Schuett,
will be working with her staff on strengthening the Foundation’s donor stewardship
efforts. The strengthening of these practices will help achieve the goals outlined in this
strategic plan and the development staff has already begun addressing this important
area.

- Cultivate a culture of philanthropy and mutuality at ZSFG. The CEO and leaders at
ZSFG understand the nuances and value of philanthropy and will work to build the
capacity of other staff and teams towards the same understanding, helping them realize
the significance and needs of philanthropic engagement. This will help the Foundation
fundraise more effectively, which will ultimately benefit ZSFG, its staff, and its patient
population.

- Craft an endowment strategy. The Foundation would like to create an
endowment strategy in the next few years and begin to work towards building the
endowment.

Goal 2 - Build Organizational Capacity:

- Build the Board for the future. SFGHF’s Board of Directors needs more diverse
members with giving capacity.
- Develop strong relationships and communication with ZSFG.
- Clarify, define and codify plan to engage with City of San Francisco, SFDPH and
UCSF.
- Intentionally develop and operationalize Diversity, Equity and Inclusion (DEI) at
SFGHF.

Goal 3 - Increase visibility to enhance financial and organizational sustainability:

- Design and launch a visibility campaign aimed at target segments. ZSFG is often
called a hidden gem – an incredible healthcare resource of which many San Francisco
residents are unaware. Similarly, not many residents (and potential donors) know about
the work of SFGHF in supporting ZSFG’s exceptional work. It would help the Hospital
and the Foundation’s work tremendously if key segments of the community’s
population could be segmented and a visibility campaign was run to increase awareness
of these two organization’s incredible work and impact on health for all.
- Build partnerships that extend SFGHF’s reach. Intentional partnerships with business
and community organizations would extend the Foundation’s reach beyond its current
scope.