Catalina Island Tourism Authority
Love Catalina Island
Programs and results
What we aim to solve
As the official Destination Marketing Organization of Catalina Island, the Catalina Island Tourism Authority (Chamber of Commerce & Visitors Bureau) works to attract visitors and advocate for commerce on Catalina Island.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Destination Marketing and Management
Marketing and Promotion of Catalina Island as a visitor & film destination
Film Liaison
Film Office for Avalon and Catalina Island
Where we work
Awards
President's Circle 2014
Caliornia Chamber of Commerce
President's Circle 2015
California Chamber of Commerce
Landmark Award 2014
Travel & Tourism Marketing Associaiton
President's Circle 2013
California Chamber of Commerce
Award, Digital Visitor Guide 2021
NATJA
Bronze Award, Destination Video 2022
NATJA
Affiliations & memberships
DMA West 2022
FLICS 2022
US Travel 2022
California Chamber of Commerce 2022
Cruise the West 2022
CalTravel 2022
Florida Caribbean Cruise Asociation 2022
IGLTA 2022
NATJA 2022
Global Sustainable Tourism Council 2022
Main Street America 2022
Catalina Island Marine Protection Areas 2022
Meeting Planners International (SoCal) 2022
Society for Incentive Travel Excellence 2022
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of accolades/recognition received from third-party organizations
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Context Notes
North American Travel Journalists Association 2021-22 Awards. Bronze for Best Destination Video, Honorable Mention Visitors Guide.
Number of industry standards/practices developed by nonprofit
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Monthly and Annual Visitor Statistics Reporting including number of arrivals by sector. Hotel Average Daily Rate, Revenue per available room, and Occupancy.. Vacation Rental Average Daily Rate, Reven
Number of groups/individuals benefiting from tools/resources/education materials provided
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Membership @ 230+ Subscribers @ 130,000+ Frontliners (newly developing list @ 150+ Fixer trainings attendance @ 100+ Annual Report distributed to members, stakeholders and government officials @ 300 +
Number of unique website visitors
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Fiscal Year End 2021-22 @ 1,113,763 Fiscal Year End 2020-21 @ 965,538
Number of public events held to further mission
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
6 Fixers (training programs) 1 Annual Meeting 1 Annual Marketing Conference 3 Free Community Concerts 1 Pride Celebration 10 Mixers 1 Council Presentation of Audited Financials 12 Board Meetings
Number of phone calls/inquiries
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Context - describing the issue we work on
Direction of Success
Increasing
Context Notes
Fiscal Year End 21-22 Vis Center Walk-ins @ 26,838. [email protected] 12,262 Fiscal Year End 21-22 Phone calls @ 8443, 20-21 @ 6,853
Number of downloads of the organization's materials and explanations
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Visitor Guide downloads 2021 @ 5,140 Visitor Guide downloads 2020 @ 1,848 Visitor Guide online orders 2021 @ 1,790 (no print due to COVID-19) Visitor Guide online orders 2020 @ 7,503
Total number of organization members
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
2021 @ 230 2020 @ 240 2019 @ 235
Number of convenings hosted by the organization
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Context - describing the issue we work on
Direction of Success
Holding steady
Context Notes
2021 = 10 board meetings, Annual Meeting of Membership, Annual Marketing Conference. 2020 10 board meetings, Annual Meeting of Membership, Annual Marketing Conference
Number of outreach attempts to reporters
This metric is no longer tracked.Totals By Year
Related Program
Destination Marketing and Management
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
70+ pitches generating 323 stories with 10.5 billion impressions and 14 hosted media visits.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The Catalina Island Tourism Authority (Chamber of Commerce & Visitors Bureau) works to ensure economic growth, encourage conservation of precious Island resources, make sure the Tourism Authority is a good stewards of Catalina’s unique character, make the Tourism Authority prepared for crisis or change, establish and maintain ample finances, and encourage being flexible and adaptive.
What are the organization's key strategies for making this happen?
Duties & Responsibilities include, but are not limited to,
Tourism Promotion
Media Relations
Visitor & Member Services (Mixers, Fixers and operating the Catalina Island Visitor Center)
Film Commission (Performing the duties of the Avalon Film Office and acting as a hub for Catalina Island Film Liaison Services)
Event Management and Support services
Tourism and Economic data Collection and Reporting
Committees convene on the following focus areas. Committees make recommendations to the board of directors for implementation.
Executive Committee (Finance Committee)
Marketing Committee
Cruise Industry Relations Committee
Membership Committee
Film Industry Relations Committee
Crisis Communications Committee
Nominating Committee
What are the organization's capabilities for doing this?
The Tourism Authority draws upon the expertise of it staff, board, membership and contractors to advise actions appropriate for specific goals.
What have they accomplished so far and what's next?
Year-over-year consistent growth in above measurements until the onset of COVID-19
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Stakeholders include: Member businesses, visitors to the island, City government, community members.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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What significant change resulted from feedback?
Added feedback from Stakeholder SUrveys to Annual Report and to presentations.
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Which of the following feedback practices does your organization routinely carry out?
We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Catalina Island Tourism Authority
Board of directorsas of 09/05/2022
Mr Bryce Noll
Leo's Catalina Drug Store
Term: 2022 - 2023
Dave Stevenson
Catalina Island Company
Amanda Bombard
Catalina Express
Jason Paret
Catalina Island Medical Center
Michael Ponce
Seacrest Inn
Tim Foley
US Bank
Nicole Hohenstein
Holiday Inn Resort Catalina Island
David Maistros
City of Avalon
Tim Kielpinski
Catalina Island Conservancy
Bryce Noll
Leo’s Catalina Drugstore
Bart Glass
Hamilton Cove Vacation Rentals & Real Estate
Ben Villalobos
IEX Helicopters
Mesa Bradley
Ciao-Baci
Gail Fornasiere
Catalina Museum for History & Art
Sharon Gorelczenko
Catalina Coastal Tours
Conrado Vega
Catalina Island Golf Cart Rentals
Daniel Teng
Zane Grey Pueblo Hotel
Janet Flathers
Catalina Tours
Megan Wright
Cafe Metropole
Andrew Alen
Two Harbors Enterprises
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 08/01/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.