PLATINUM2022

Catalina Island Tourism Authority

Love Catalina Island

aka Love Catalina Island   |   Avalon, CA   |  www.lovecatalina.com

Mission

The mission is to to attract visitors and advocate for commerce on Catalina Island.

Ruling year info

1983

President & CEO

Mr. Jim Luttjohann

Main address

PO Box 217

Avalon, CA 90704 USA

Show more contact info

EIN

95-1550614

NTEE code info

Mutual/Membership Benefit Organizations, Other N.E.C. (Y99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As the official Destination Marketing Organization of Catalina Island, the Catalina Island Tourism Authority (Chamber of Commerce & Visitors Bureau) works to attract visitors and advocate for commerce on Catalina Island.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Destination Marketing and Management

Marketing and Promotion of Catalina Island as a visitor & film destination

Population(s) Served
Adults

Film Office for Avalon and Catalina Island

Population(s) Served
Adults

Where we work

Awards

President's Circle 2014

Caliornia Chamber of Commerce

President's Circle 2015

California Chamber of Commerce

Landmark Award 2014

Travel & Tourism Marketing Associaiton

President's Circle 2013

California Chamber of Commerce

Award, Digital Visitor Guide 2021

NATJA

Bronze Award, Destination Video 2022

NATJA

Affiliations & memberships

DMA West 2022

FLICS 2022

US Travel 2022

California Chamber of Commerce 2022

Cruise the West 2022

CalTravel 2022

Florida Caribbean Cruise Asociation 2022

IGLTA 2022

NATJA 2022

Global Sustainable Tourism Council 2022

Main Street America 2022

Catalina Island Marine Protection Areas 2022

Meeting Planners International (SoCal) 2022

Society for Incentive Travel Excellence 2022

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of accolades/recognition received from third-party organizations

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

North American Travel Journalists Association 2021-22 Awards. Bronze for Best Destination Video, Honorable Mention Visitors Guide.

Number of industry standards/practices developed by nonprofit

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Monthly and Annual Visitor Statistics Reporting including number of arrivals by sector. Hotel Average Daily Rate, Revenue per available room, and Occupancy.. Vacation Rental Average Daily Rate, Reven

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Membership @ 230+ Subscribers @ 130,000+ Frontliners (newly developing list @ 150+ Fixer trainings attendance @ 100+ Annual Report distributed to members, stakeholders and government officials @ 300 +

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Fiscal Year End 2021-22 @ 1,113,763 Fiscal Year End 2020-21 @ 965,538

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

6 Fixers (training programs) 1 Annual Meeting 1 Annual Marketing Conference 3 Free Community Concerts 1 Pride Celebration 10 Mixers 1 Council Presentation of Audited Financials 12 Board Meetings

Number of phone calls/inquiries

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

Fiscal Year End 21-22 Vis Center Walk-ins @ 26,838. [email protected] 12,262 Fiscal Year End 21-22 Phone calls @ 8443, 20-21 @ 6,853

Number of downloads of the organization's materials and explanations

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Visitor Guide downloads 2021 @ 5,140 Visitor Guide downloads 2020 @ 1,848 Visitor Guide online orders 2021 @ 1,790 (no print due to COVID-19) Visitor Guide online orders 2020 @ 7,503

Total number of organization members

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

2021 @ 230 2020 @ 240 2019 @ 235

Number of convenings hosted by the organization

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Context Notes

2021 = 10 board meetings, Annual Meeting of Membership, Annual Marketing Conference. 2020 10 board meetings, Annual Meeting of Membership, Annual Marketing Conference

Number of outreach attempts to reporters

This metric is no longer tracked.
Totals By Year
Related Program

Destination Marketing and Management

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

70+ pitches generating 323 stories with 10.5 billion impressions and 14 hosted media visits.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Catalina Island Tourism Authority (Chamber of Commerce & Visitors Bureau) works to ensure economic growth, encourage conservation of precious Island resources, make sure the Tourism Authority is a good stewards of Catalina’s unique character, make the Tourism Authority prepared for crisis or change, establish and maintain ample finances, and encourage being flexible and adaptive.

Duties & Responsibilities include, but are not limited to,

Tourism Promotion
Media Relations
Visitor & Member Services (Mixers, Fixers and operating the Catalina Island Visitor Center)
Film Commission (Performing the duties of the Avalon Film Office and acting as a hub for Catalina Island Film Liaison Services)
Event Management and Support services
Tourism and Economic data Collection and Reporting

Committees convene on the following focus areas. Committees make recommendations to the board of directors for implementation.
Executive Committee (Finance Committee)
Marketing Committee
Cruise Industry Relations Committee
Membership Committee
Film Industry Relations Committee
Crisis Communications Committee
Nominating Committee

The Tourism Authority draws upon the expertise of it staff, board, membership and contractors to advise actions appropriate for specific goals.

Year-over-year consistent growth in above measurements until the onset of COVID-19

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.

  • Who are the people you serve with your mission?

    Stakeholders include: Member businesses, visitors to the island, City government, community members.

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • What significant change resulted from feedback?

    Added feedback from Stakeholder SUrveys to Annual Report and to presentations.

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Catalina Island Tourism Authority
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Catalina Island Tourism Authority

Board of directors
as of 09/05/2022
SOURCE: Self-reported by organization
Board chair

Mr Bryce Noll

Leo's Catalina Drug Store

Term: 2022 - 2023

Dave Stevenson

Catalina Island Company

Amanda Bombard

Catalina Express

Jason Paret

Catalina Island Medical Center

Michael Ponce

Seacrest Inn

Tim Foley

US Bank

Nicole Hohenstein

Holiday Inn Resort Catalina Island

David Maistros

City of Avalon

Tim Kielpinski

Catalina Island Conservancy

Bryce Noll

Leo’s Catalina Drugstore

Bart Glass

Hamilton Cove Vacation Rentals & Real Estate

Ben Villalobos

IEX Helicopters

Mesa Bradley

Ciao-Baci

Gail Fornasiere

Catalina Museum for History & Art

Sharon Gorelczenko

Catalina Coastal Tours

Conrado Vega

Catalina Island Golf Cart Rentals

Daniel Teng

Zane Grey Pueblo Hotel

Janet Flathers

Catalina Tours

Megan Wright

Cafe Metropole

Andrew Alen

Two Harbors Enterprises

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/10/2022
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Gay, lesbian, bisexual, or other sexual orientations in the LGBTQIA+ community

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 08/01/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.