Entertainment Industry Foundation

MISSION: The Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change.

EIF uses its significant and unique assets—the collective resources of the entire entertainment community—and broad reach to build public-service campaigns, high-profile events, and programs that raise funds for critically needed grant programs. The organization seeks to tap the public consciousness through media, entertainment, pop culture, and news coverage in order to innovate and affect positive social change. EIF generates awareness, issues calls to action, and raises funds necessary to create lasting impact.

EIF strategy is founded on unparalleled support from and a proactive relationship with EIF's board of directors, which over the years, has included executives of the major film studios, television networks, talent agencies, unions, and guilds. The EIF board members are committed to actively providing support and access to the assets of their respective organizations to help execute the organization's mission. The board of directors also works closely with the senior management of EIF to identify, prioritize, and update key areas of focus.

DONATED PUBLIC SERVICE CAMPAIGN AD SPACE & AIR TIME FROM TELEVISION, FILM, RADIO, PUBLISHING, NEWS & ONLINE INDUSTRIES: EIF builds national public service campaigns and secures donated ad space and air time on television, radio, print, online, and in out-of-home networks.
CELEBRITY SUPPORT& PARTICIPATION: Given its deep roots within the entertainment community, EIF has built strong relationships with many celebrities (television and film actors, musical performers, and sports stars) who volunteer their time to participate in EIF public service campaigns and events;
UNPRECEDENTED COLLABORATIONS WITHIN INDUSTRIES: EIF has developed unprecedented collaborations with broadcast, media, film, and entertainment communities. Support organizations within these groups provide include:
Donating “road-blocked," simultaneous airtime across television networks for biennial or single EIF simulcasts including Stand Up To Cancer, Graduate Together, EIF Presents XQ Super School Live; Placing anti-smoking public service announcements on millions of DVDs; Integrating public service messaging about service and volunteerism) into more than one hundred prime-time television shows for one week of programming on every major network;
SUPPORT FROM CORPORATE &ORGANIZATIONAL DONORS: EIF also expands its reach through the generosity of donors who, through unique collaborations with EIF initiatives, integrate EIF's campaigns and messaging into their own marketing and/or communications programs. This includes Stand Up To Cancer's (SU2C) unique partnerships with Mastercard and Major League baseball, which highlight SU2C's scientific progress in cause-marketing campaigns, events, and initiatives designed to engage employees.
PUBLIC SUPPORT: EIF engages the general public to become active participants in its programs.
PHILANTHROPIC SERVICES: As the entertainment industry's trusted advisor, EIF provides financial, administrative, and strategic philanthropic services to select members of the entertainment community looking to increase their impact and leverage their platforms for social good.
SOCIAL MEDIA: EIF campaigns leverage the social media capabilities of the organizations listed above, in order to saturate the public space with key messaging and calls to action. EIF maintains collaborative relationships with governmental agencies and organizations to address issues.

Stand Up To Cancer (SU2C) funds research to develop the newest and most promising cancer treatments to help patients today. A division of EIF, SU2C dramatically accelerates the rate of new discoveries by connecting top scientists in unprecedented collaborations to create breakthroughs. SU2C innovations lead to better cancer prevention, diagnosis, and treatment, which means that we can help more people diagnosed with cancer become long-term survivors. To date, more than $746 million has been pledged, resulting in 9 FDA-approved cancer treatments, more than 2,000 funded researchers, and more than 19,000 clinical trial patients.

The Delivering Jobs campaign creates pathways to employment and leadership opportunities for people with intellectual and developmental differences. This historic collaboration with Best Buddies International, Special Olympics International, and Autism Speaks has garnered more than $80 million of donated media for public service announcements focused on building the workforce of the future.

The EIF Careers Program is creating a more diverse talent pipeline into film and television production careers. The program is led by a collaboration of studios, networks, and career pathway providers and focuses on entry-level, below-the-line opportunities. Future efforts will focus on entry-level administrative support.

DEFY:DISASTER is the entertainment community’s collective and immediate response to natural disasters. Led by an Advisory Council of disaster relief experts, the program supports and amplifies relief efforts during all phases of the disaster cycle including preparedness, immediate relief, and long-term recovery. EIF has collectively responded to more than 40 natural disasters across six continents.