Assistance League of Santa Monica

1. Membership Retention and Growth
2. Measure and evaluate philanthropic programs
3. Build leadership and
4. Investigate Resource Development options for future

1. Increase advertising, establish a mentor system, increase membership by 5% each year, increase hands-on philanthropic programs.
2. Measure and evaluate outcome of programs annually, educate membership, create task force to look at programs done by other chapters
3. Create vice chairs of committees, increase participation in committees, recruit new leaders, survey membership interests
4. Increase membership, increase marketing, increase community awareness

Chartered as the 4th chapter in National Assistance League in 1937, Assistance League of Santa Monica has been serving the community for over 80 years. Annually over 75 dedicated member volunteers have touched the lives of more than 4,000 people, volunteering more than 13,000 volunteer hours and returning over $217,000 to the Santa Monica community. An engaged Board of Directors leads a knowledgeable and dedicated chapter membership as they initiate, administer, fund and implement our community based philanthropic programs. We also do an annual review of our programs to ensure that our programs continue to meet the needs of our community. Our members are enabled to do the best job possible by adhering to the educational and legal policies and procedures provided by our national organization.

We have increased advertising. especially on Facebook, that gave us access to a new audience. Philanthropic Programs VP is managing the committees and getting measurement and evaluation of programs. We did a Chapter Self-Evaluation this year. The Chapter refreshed the Thrift Shop and revenue increased as did our audience. In both 2017 and 2018 our Thrift Shop was voted "Most Loved Santa Monica Business, Clothing Boutique Business of the Year featuring Sustainable/Reused Products."