Assistance League of Redlands

1. Ensure the well-being of the organization by administering good business practices.
2. Grow and support membership.
3. Provide philanthropies of excellence.
4. Develop and expand resources to support the organization.
5. Assure financial sustainability.
6. Use marketing communications to ensure success of our mission.

Administration:
1. Provide a safe and secure physical plant for members and the public.
2. Confirm that the physical aspects (mechanical & structural) of the property are working and kept current.
3. Update and maintain chapter documents.
Membership:
4. Recruit active members and retain existing members.
5. Provide educational and leadership opportunities.
6. Show member appreciation.
Philanthropies:
7. Focus on programs that support the community in dental needs, clothing, sustenance and education.
8. Review the effectiveness of existing programs and expand and alter them as needed.
9. Add new programs as needed and delete those that are no longer effective.
Resources:
10. Develop recurring and single time events to incur funds.
11. Identify, implement and increase funds through grants.
12. Support & grow Thrift Shop sales by 20% the first year & 15% each subsequent year.
Finance:
13. Inform membership of all chapter finances.
14. Include the Chapter Board and Committee Chairs in budget development.
15. Increase financial reserves to meet one year of operating expenses.
Marketing:
16. Expand our marketing outreach.
17. Improve effective means of collaborating and communicating to members and the community at large.
18. Maintain policies and procedures for access by authorized members and employees.

A proactive leadership team, combined with a dedicated volunteer membership and a strong network of community partnerships that continually collaborate to maintain a safe and secure facility and expand our marketing outreach to attract new volunteers that support a sustainable operation that will ensure our philanthropic and fundraising goals are met to improve the health and well-being of our community.
Budget adequate funds for a combined team of volunteers and business services to continually provide a well lit, maintained and professionally secured property to ensure member and customer safety. Our membership team is well-connected with our community to actively recruit membership. We incorporate marketing strategies to ensure our message and organizational information is at all public functions and chapter activities. This messaging is provided through print, social media, website and our speakers bureau. We encourage members to bring friends to monthly meetings, social activities, and potential new member socials to acquaint them with our organization. Chairmen of our different activities engage community volunteers to support our programs and fundraisers to generate membership interest. We retain members through a flexible volunteering environment designed to meet schedule and personal demands, as well as continual member engagement through chapter communications. Annually review the effectiveness and financial viability of our community programs and determine if unique or duplicated in the community. Develop surveys to use as a road map for change and growth and expand as resources allow. Publicize all program activities through our Marketing Committee. To fund our programs and administrative costs during the COVID pandemic, we are implementing virtual fundraising events by in collaboration with our Marketing Committee outreach on social media platforms; and About Redlands Social Media Marketing and Redlands Chamber of Commerce partners. Increase our Thrift Shop sales by recruiting additional volunteers to pick-up estate furniture and marketing our merchandise on a variety of social media platforms. Encourage additional volunteers to be trained in grant solicitation. Marketing will maintain an updated chapter brochure and develop a rack card to reduce printing costs. Add a QR code to printed materials to facilitate donations. Update and maintain the chapter website and Guidestar requirements for global transparency. Install MS365 Program software for Chapter Board to increase operational efficiency by providing a means to collaborate, communicate, store files and transition positions seamlessly, thereby reducing labor intensive tasks. Provide effective marketing support for all chapter activities through social media, website, printed materials, local newspapers, television and expansion of our Speaker's Bureau. Provide member communications through a quarterly newsletter.

During 2021, Assistance League of Redlands continued our COVID protocols to safely serve our economically disadvantaged children and families with food, clothing and dental services. Through the use of marketing technology, and to ease in-person concerns as we continued to come out of the pandemic, we successfully held an on-line fundraiser that netted over $35,000. Through our Operation School Bell's philanthropic partnership with Kohl's Department Store, we increased the number of elementary age students to 1200 annually from participating schools in the Redlands and Yucaipa Districts who enjoyed shopping for school clothing and shoes after "sheltering-in-place. Our front-line dental center heroes continued providing essential, low-cost dental services in a COVID-safe environment for the under-insured, funded by Thrift Shop Revenue and dental fees through 2020 & 2021. Thrift Shop revenue increased primarily from furniture donations picked up by a member-donated van staffed by 4 volunteers and promoted by an active marketing social media program. Throughout the two first years of the COVID pandemic, our Thrift Shop volunteers worked to keep merchandise on the sales floor and staff the point-of-sale registers, closing for only one month during 2020. This allowed us to maintain our programs for our struggling community and increased our annual sales by 10%. Our Marketing plan has developed and implemented a new website and social media platforms that have been successful in reaching a broader demographic by realizing a contact increase of 63% resulting in increased Thrift Shop sales, membership registration and community awareness. A Zoom membership was purchased to continue membership connections and meetings safely from home preventing attrition. We raised chapter awareness by installing a city monument sign with our logo at four community locations in Redlands and are promoting our chapter through an active Speaker's Bureau, membership in the Redlands Chamber of Commerce and Redlands Charitable Coalition, social media info-grams, newspaper articles, a chapter website and brochures. We printed our second brochure update for distribution at, businesses, churches, other nonprofits and community partners. Our social media viewers have increased to approximately 3300 and our partnership with About Redlands Social Media Marketing reaches 80,000 viewers.