I Love A Clean San Diego

aka I Love A Clean San Diego   |   San Diego, CA   |  www.CleanSD.org

Mission

I Love A Clean San Diego leads and inspires our community to actively conserve and enhance the environment through example, outreach, and local involvement.

Ruling year info

1974

Executive Director

Steve Morris

Main address

5797 Chesapeake Court Ste 200

San Diego, CA 92123 USA

Show more contact info

Formerly known as

War Against Litter Committee

EIN

95-2566791

NTEE code info

Environmental Education and Outdoor Survival Programs (C60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The diverse natural landscape of San Diego County has 11 westward draining watersheds that empty directly into the Pacific Ocean and its many bays. Given the increase in plastics and other anthropogenic pollutants found on local beaches, in canyons and within the watersheds, there exists a need for environmental stewardship and education. I Love A Clean San Diego works to address this need through educational programming about watershed protection, interactive events and resources on zero waste living, and a database to help residents properly dispose of harmful materials across the county. There is also an opportunity for those who reside in this beautiful San Diego region to be empowered through community action by attending a local cleanup or beautification project, as well as to learn ways to actively conserve the environment through daily actions by participating in a community or business workshop.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Countywide Cleanups

Cleanups are an important part of preserving the San Diego way of life we all know and love. Last year, ILACSD mobilized over 35,000 volunteers who removed 348,000 pounds of debris from local beaches, waterways, canyons, and parks. ILACSD's focus is on preventing litter from ever reaching our waterways, which is why close to 70% of the cleanup sites are in inland communities where the majority of marine debris originates.In addition to smaller monthly cleanups, ILACSD coordinates the two largest countywide cleanup events each year, its signature event the Creek to Bay Cleanup in April, and Coastal Cleanup Day, in September. These events give San Diego residents an opportunity to volunteer in their local community and gain a better sense of how debris negatively impacts our local environment. They see first-hand how trash makes its way from inland communities all the way to the coast through San Diego County's vast watershed system. Cleanup events make a huge impact on the health of our local environment. ILACSD volunteers remove roughly 1 million pounds of trash every two years!

Population(s) Served
Adults

ILACSD's one-stop recycling resource, WasteFreeSD.org, is a proactive approach to preserving the quality of life for all San Diego residents by preventing pollution of our local beaches, canyons, parks and waterways before it happens. By providing easily accessible recycling and disposal information, WasteFreeSD.org teaches San Diego residents how to dispose of their waste responsibly and bridges the gap for residents about what to recycle and where. WasteFreeSD.org is the only resource of its kind in San Diego, diverting countless amounts of waste from local landfills each year and preventing illegal dumping in our communities, helping to create a healthier environment for everyone who lives, works and plays in San Diego County. It is free for all San Diego residents, both online and through a bilingual, toll-free hotline. From paint and batteries, to wine corks and flip flops, almost anything can be recycled! Before you trash it, check out WasteFreeSD.org to see if it should be recycled or disposed of properly.

Population(s) Served
Adults

I Love A Clean San Diego provides environmental education programs through interactive classroom presentations, zero waste business and community workshops, after-school programs, and more. In 2019, ILACSD engaged nearly 45,000 youth and adults in topics including watershed pollution, avoiding single-use items, and the effects of waste on the climate.

ILACSD's environmental education program includes Kids' Ocean Day, an annual program that engages approximately 800 youth from Title 1 schools throughout San Diego County in classroom presentations on ocean conservation, a beach cleanup, and the creation of aerial art.

Population(s) Served
Adolescents
Adults

Each year during the Independence Day holiday weekend, San Diego Lifeguards estimate that over one million people descend on Ocean Beach, Mission Beach, Pacific Beach and Mission Bay. Unfortunately, many of those people leave trash behind. The San Diego Clean Beach Coalition is a collaboration of local non-profit organizations and city agencies focused on raising awareness of beach litter issues, and preventing marine debris. By placing temporary trash and recycling bins on the sand in the most popular beach areas before the Memorial Day, Fourth of July, and Labor Day holidays each year, the Coalition encourages individuals to reduce the amount of waste they leave behind. While the Coalition's primary focus is on preventing littering, it also helps to coordinate the annual "Morning After Mess" cleanup on July 5th. CBC member agencies include: FreePB.org, I Love A Clean San Diego as well as the City of San Diego Parks & Recreation Department. More information is available at www.cleanbeachcoalition.org.

Population(s) Served
Adults

Where we work

Awards

President's Circle 2010

Keep America Beautiful

Creek to Bay Proclamation 2011

City of San Diego

Earth Day Proclamation 2011

County of San Diego

Day Without A Bag Proclamation 2010

County of San Diego

Coastal Cleanup Day Proclamation 2009

County of San Diego

Coastal Cleanup Day Proclamation 2009

City of San Diego

E-Waste Recycling Day Proclamation 2008

County of San Diego

Beautify Chula Vista Day Proclamation 2007

City of Chula Vista

CLEAN Water Champion Award 2013

City of Chula Vista

Herb Klein Visionary Award Finalist - Pauline Martinson 2012

LEAD San Diego

First Place Award - Cigarette Litter Prevention Program 2012

Keep America Beautiful

Great American Cleanup Innovation Award 2013

Keep America Beautiful

Affiliations & memberships

Keep America Beautiful 1967

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Preteens, Children, Adolescents, Families

Related Program

Countywide Cleanups

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

I Love A Clean San Diego monitors engagement through community and county-wide cleanups, Corporate Cleanbuilding events, Adopt-A-Beach, and Stormdrain Stenciling volunteer programs.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents, Children, Preteens, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This includes volunteers, educational presentation and workshop attendees, and members of the public who utilized Waste Free SD.

Total pounds of debris collected

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents, Children, Preteens, Families

Related Program

Countywide Cleanups

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

I Love A Clean San Diego tracks pounds of trash, recycling, and green waste collected at county-wide, community, and independent cleanups.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

I Love A Clean San Diego is the leading advocate for environmental awareness and zero waste living in San Diego County. It acts as an educational resource and community organizer, with the goal of inspiring San Diego County residents to actively conserve and enhance the environment through example, outreach, and local involvement. The organization strives to turn residents’ appreciation for the region’s beauty into local action by not only cleaning up waste, but also completing restoration projects such as painting, graffiti removal, non-native vegetation removal, mulching, trail restoration and weeding. I Love A Clean San Diego’s Education team brings real-world issues and solutions to students, adults and businesses by teaching individuals how to reduce their waste at the source. The goal of empowering the public to implement lifestyle changes leads to a sustained reduction in environmental pollution and increased waste diversion from the landfill.

I Love A Clean San Diego uses a three-pronged approach to achieve its goals. Educational programming, recycling referrals, and community programs provide a multifaceted resource to the County of San Diego. Environmental educators foster awareness from the classroom to the boardroom, encouraging audience members of all ages to incorporate small changes that greatly benefit our shared environment. WasteFreeSD.org, a zero waste database and call center, serves for one-stop informational instruction on where and how to dispose of, recycle, repair, and donate items responsibly. I Love A Clean San Diego’s Community Programs Department provides frequent regional opportunities throughout the year to inspire and empower a broad audience of volunteers to be part of the solution. Participants gain hands-on experience through community cleanups in beaches, canyons, waterways and urban areas, storm drain stenciling and Adopt-A-Beach programs. Annual events such as Creek to Bay and Coastal Cleanup Day bring out thousands of volunteers county-wide, which garners media attention and creates a positive, large-scale impact in a single day’s work.

I Love A Clean San Diego has over 65 years of experience protecting our local environment, organizing volunteers, and empowering the public to make a lasting impact. The organization hosted 558 educational programs in 2020, including virtual classroom presentations and webinars reaching youth, adults, and businesses, as well as 40 virtual close to home cleanups, which included two large countywide cleanups. With volunteers spanning the entirety of the county, ILACSD is the only entity that can mobilize over 30,000 volunteers every year to address the changing nature of pollution and be nimble enough to respond to the current trash and litter crisis. Successfully facilitating these programs and events requires strong relationships with funding partners (such as the City and County of San Diego) and media outlets, effective volunteer management, and lasting connections to teachers and schools. Consistent partnerships with various community leaders, organizations, and corporations also increase reach and bandwidth of the organization’s message. An engaged Board of Directors, with 13 members across multi-disciplinary fields and backgrounds, represents the organization’s interests and strategic actions. With an easy-to-navigate website, zero waste database, and social media pages, I Love A Clean San Diego regularly updates the public on ways to get involved, environmentally friendly lifestyle suggestions, and local issues.

In 2020, in response to the COVID-19 pandemic, I Love A Clean San Diego took immediate action to shift to virtual programming to continue serving county residents, specifically within our education programs and volunteer cleanups. By redeveloping our programs into the virtual realm, we continue to engage community members across the region to address current needs through volunteerism and education that protect the local environment and ensure clean and safe outdoor recreational spaces that benefit both tourists and residents. As a non-profit organization, our response to COVID-19 is helping to address the significant increase in litter caused by shipping and to-go packaging. In addition, we are now finding discarded personal protective equipment; gloves and masks; an entirely new anomaly in the world of pollution. In conjunction with our volunteer cleanups, we will continue to educate residents about these issues facing our county. Our programs, both through our Education and Community Programs departments, directly serve more than 80,000 people and indirectly impact the county’s entire population of over 3.3 million and millions of annual tourists. The organization’s current strategic plan prioritizes increased volunteer stewardship through the expansion of its new volunteer database, diversifying its fundraising efforts through a new online donation and donor management system, and increasing capacity alignment and intentional growth of the staff team and Board of Directors.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    I Love A Clean San Diego collects teacher evaluation forms from most classroom and assembly-style educational presentations. Based on teachers' input and suggestions, our Education Department staff have made efforts to make programming more interactive, inclusive, and appropriate for all learning styles.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

I Love A Clean San Diego
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

I Love A Clean San Diego

Board of directors
as of 07/15/2022
SOURCE: Self-reported by organization
Board co-chair

Summer Haines

Consultant

Term: 2021 -


Board co-chair

Jake Harrison

Harrison and Associates

Term: 2021 -

Bill Haines

Retired

Denise Price

The Clay Company

Jake Harrison

Harrison & Associates

Alex Hosch

Wheelhouse Credit Union

Bryce Hunter

Mitchell International

Kenneth Moore

Southwest Strategies

Summer Haines

Consultant

Joe Mazzella

Attorney

Dan Mazzella

Attorney

Ales Hosch

Shaw Industries

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 3/1/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 07/02/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.