SILVER2023

THE MAPLE COUNSELING CENTER

Quality mental health care is for everyone.

aka Maple Counseling   |   Los Angeles, CA   |  www.maple4counseling.org

Mission

The mission of Maple Counseling is to provide low-cost comprehensive mental health services to individuals of all ages, couples, and families, and training of graduates and postgraduates for licensure in the mental health field.

Ruling year info

1972

Chief Executive Officer

Varina Bleil

Main address

1945 S La Cienega Blvd.

Los Angeles, CA 90034 USA

Show more contact info

EIN

95-2753118

NTEE code info

(Fund Raising Organizations That Cross Categories includes Community Funds/Trusts and Federated Giving Programs) e.g. United Way) (T70)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

When you or a loved one are experiencing mental health issues, it can be extremely difficult to access appropriate, available, and affordable support. Maple Counseling seeks to fill this critical gap in the mental health care system by providing low-cost comprehensive mental health services to individuals of all ages, couples, and families, and training graduates and postgraduate students for licensure in the mental health field.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Adults

We offer adult programs for individuals, couples, and group sessions. Learn more on our website.

Population(s) Served
Adults

Maple Counseling offers a range of services for families, adolescents, and children that include consultations and evaluations, and individual and family therapy. Families can address a range of issues, including crisis situations, in group or individual therapy modalities. We also offer parent consultations, parenting support group, preschool mental health, school-based services, parent education series, and community circle held at local elementary schools.

Population(s) Served
Caregivers
Children and youth
Adults
Families
Parents

One of Maple Counseling's primary functions is to provide training to the next generation of mental health professionals. We offer a comprehensive training program for counselors working toward their LMFT, LCSW or LPCC license in the state of California.

Population(s) Served
Academics

The Briskin | Wilder Welcome Center is a program and a place – designed to fill a critical gap in the mental health field by supporting everyone coming to Maple Counseling seeking mental health care to find the most appropriate treatment and services, whether with Maple Counseling or through an outside agency or support system.

Population(s) Served
Adults
Children and youth
Low-income people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of counseling sessions performed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Low-income people, Academics

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Total number of therapy sessions provided at our clinic (does not include in-school sessions or Community Circle sessions)

Average counseling session fee for client

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Extremely poor people, Low-income people, Working poor

Type of Metric

Other - describing something else

Direction of Success

Decreasing

Context Notes

The average fee clients paid out of pocket for one hour of therapy.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The mission of Maple Counseling is to provide low-cost comprehensive mental health services to individuals of all ages, couples, and families, and training of graduates and postgraduates for licensure in the mental health field.

As Maple Counseling embarks on its 51st year of providing lifespan mental health services and preeminent training, we are excited to share the following strategic priorities so that we might better serve more people in need. A few initiatives already underway are noted. Our strategic priorities fall into 4 categories:

1. EXPAND THE CHILDREN, ADOLESCENT
AND FAMILY (CAF) PROGRAM: In response to the current national youth mental health crisis, we are expanding support services to the community in our CAF program, including but not limited to launching a new Mindful Parenting program and expanding our school-based services into the Santa Monica Malibu School District.

2. DIVERSITY-EQUITY-INCLUSION (DEI): Support organization-wide DEI to increase psychological safety, diverse representation, and training in areas of trauma-informed practice, liberation psychology, and cultural competency. We are currently contracted with ReadySet to assess, advise and train on advancing dynamics of equity and inclusion.

3. ADVANCE OUR OPERATIONAL SYSTEMS: Improving the client experience - ensuring the greatest ease and fastest access to services - and streamlining organizational needs for the greatest efficiency. This includes but is not limited to creating an online client portal, creating an online intern portal, and streamlining our donor information system.

4. SUSTAINABILITY: Increase and diversify revenue streams that align with our goal of enhancing access to affordable, quality mental health care, including exploring fee-for-service options, innovative municipal and community partnerships, as well as ongoing fundraising. Exciting new initiatives include launching the Saban Community Clinic partnership to support client access to therapy via Medi-Cal and other insurance coverage, adding a Briskin | Wilder Welcome Center staff Coverage Counselor to support individuals in identifying available and
appropriate therapists via one’s insurance plan, and starting a pilot program to explore low-fee
psychological and educational testing services.

We also look forward to deepening relationships and partnerships specifically within our new Clinic’s surrounding community and those that can now easily access our Center via public transportation (La Cienega/Jefferson Metro line).

Maple Counseling’s dual mission--to serve clients and to train clinicians--allows us to leverage the low-cost clinical time of interns and associates to provide high-quality services that are accessible on a sliding fee scale. Our average fee is $25.00 per session, and no one is turned away due to an inability to pay. Our Board of Directors is comprised of leading citizens who volunteer their time to provide oversight for the goals and mission of Maple Counseling. These community leaders and philanthropists are committed to addressing a great inequity in our society around access to affordable, quality mental health care. Finally, our donors and partners have made it possible for Maple Counseling to provide critical mental health services in the community, regardless of one’s income or medical insurance status. For half a century, the generosity of individuals, foundations, municipalities, and businesses has allowed Maple Counseling to offer our quality mental health services to our clients at a sliding scale or for free at various community partnership sites.

Please view our most recent annual report for our progress to date.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

THE MAPLE COUNSELING CENTER
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

THE MAPLE COUNSELING CENTER

Board of directors
as of 12/29/2023
SOURCE: Self-reported by organization
Board co-chair

Honorable Myra Lurie


Board co-chair

Mr. Rex Wilder

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/25/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 03/11/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.