RONALD MCDONALD HOUSE CHARITIES OF SOUTHERN CALIFORNIA

Our goal is to be a trusted and valued partner in Southern California's medical community. Providing housing and respite areas for families to be close to their hospitalized child allows RMHCSC to help families gain access to the medical care they need for their children at little or no cost. RMHCSC enables family centered care by increasing the ability of parents to spend more time with children receiving hospital care, interact with their clinical care providers and participate in care decisions. We also provide a treasured and valuable camping experience aimed to empower and nourish children and their families dealing with the impact of cancer. Overall, our services helps improve the overall healthcare experience of these families and their pediatric patients. We are further seeking to expand our services by growing existing programs and adding new programs in the next five years.

We operate under an Impact Strategy to fulfill our Mission to provide comfort, care, and support to children and families in Southern California. Our Impact Strategy is designed under four primary pillars; Meeting Community Needs, Funding Our Mission, Building Relationships, and Building Brand Awareness. For Meeting Community Needs, our goals are to continually enhance the impact of our services to ensure that no family is ever turned away and to continually enhance the cost effectiveness of our services. We recognize the need to expand and grow our services in order to meet the needs of our community. For Funding Our Mission, our goals are strengthen donor relationships in all programs to ensure sustainable, long-term funding and to encourage innovation and sharing among all chapter programs. For Building Relationships, our goals are to enhance board representation at all programs and at the chapter level and to deepen existing and cultivate new relationships among key stakeholders. For Building Brand Awareness, our goals are to deliver high impact messaging which communicates our stories and passion and to strengthen ties to established Mc Family resources.

We have strong, established relationships with key stakeholders including thousands of volunteers and donors who loyally have supported our programs for 40 years. We have very high brand recognition which allows us to attract new volunteer leadership and community support. We are committed to viable professional development opportunities for our talented staff which gives them the tools to provide outstanding service to our stakeholders. We have the ability to attract financial resources to meet our objectives and the skills to manage those resources to meet the highest needs of the organization.

We are making great progress on our strategic initiatives, under Meeting Community Needs, we have expanded our service capacity with the opening of our expanded House in Bakersfield and have plans to expand at our Houses in Orange County, Pasadena, Los Angeles, and Camp. We also have plans for a new Ronald McDonald House in West LA and a Ronald McDonald Family Room in Ventura County. Under Funding Our Mission, we have established a planned giving program and are working with existing donors to inform them of our future plans and how they might consider a legacy gift to support us. Our donor development work is transforming our organization as we evolve from a transactional focus to a relationship building with our donors. We are conducting 350 visits with donors annually to listen, learn, and share with them so we may better engage and collaborate with donors to fulfill our mission. We began sending video thank yous to our top donors personalized for them and narrated by a family who used our services. Under Building Relationships we are full engaged with a very active board development process to recruit, orient, and on board at least 20 new board members each year. We have devoted considerable time towards deepening our relationships with major donors , especially our more than 125 local McDonald's owner/operators and their employees who donate and raise funds for us. We have worked hard to strengthen our hospital partnerships and have found new ways to collaborate with senior management, medical staff and other caregivers within the hospitals to recognize and honor our shared commitment to serving families. Under Building Brand Awareness we have worked extensively with our partners at Ronald McDonald House Charities (RMHC) and Rogers and Cowan to create and deliver consistent messaging and training to our volunteer advocates who champion our charity in the community. We have done a lot of work with social media outlets such as facebook, instagram, and twitter to tell impactful stories on what we do, how we are able to provide services, and the value of voluntary service and donations. Our website rmhcsc.org is filled with meaningful information that anyone seeking to engage with our charity might need to get involved, get informed, or become inspired with our work. We published a digital annual report on our website for the first time which allows us to provide far more content to our stakeholders on an annual basis.