Museum of Contemporary Art Santa Barbara

Strategic goals established in 2012 guide all of the Museums' programing, development, marketing, and other institutional decisions. The goals center around strengthening and diversifying audience, increasing awareness--regionally and on a broader scale--, expanding the impact of the Museums' mission into new spaces, and establish financial sustainability to ensure the health and longevity of the Museum.

Strategies in place to fulfill the Museums goals include changing the name to better reflect the Museums' mission; refining the mission statement; developing staff to support more impactful programs and increased marketing and development efforts; growing the board of trustees in position the Museum with appropriate advisors; providing professional development and training for both staff and board; redesign of the brand, website, and marketing materials; achieving American Association of Museums accreditation; upgrading gallery facility; and growing and shaping education, development, and exhibition programs to better meet audience need and mission.

The Museum of Contemporary Art Santa Barbara is growing its ability to provide impactful art engagement programing and advance creativity in the immediate region and beyond.

At the end of 2014, the Museum of Contemporary Art Santa Barbara is halfway through its three-year strategic plan. The rebrand and mission revision are complete, AAM accreditation is in progress, staffing needs have been filled and a full compliment of senior staff are moving the Museum forward toward its goals. Membership, attendance, and donations have all increased. The board of trustees has grown, and board and senior staff are regularly participating in development and training opportunities.