GASLAMP QUARTER HISTORICAL FOUNDATION

Decrease the percentage of funds provided by ShamROCK by:
1. Decreasing museum expenses
2. Retool ShamROCK event to decrease expenses
3. Increase donated funds from board members, grants and membership
4. Find new sources of revenue, eg, History Talks! admission charge, increased facility rentals 5. Increase sponsorship of Fall Back, the Children's Historic Street Faire to make it revenue neutral
6. Increase store income

Through various methods, museum expenses have been reduced over the last three years without affecting programming. New tours have been added to the regular schedule and the History Talks! lectures have been expanded.. Decreasing personnel costs has been harder because minimizing hours, limiting benefits and not being fully staffed results in high staff turnover. Current staffing is adequate for daily activity but there is little surplus for the unexpected illnesses or vacations. Therefore to achieve the goal of decreasing dependence on ShamROCK, there will need to be an increase in earned and donated revenue. New tours are bringing in new income for the tour program. New programming help to create a more robust membership offering. The museum store is increasing profits with new products. All these efforts on behalf of the staff have not resulted in significant increased donations from the Board.

Strategies include both increasing Earned and Donated Income and Decreasing Expenses. Increasing income: Susbcription to Donor Perfect to better manage donations/donors and membership; increasing the "value" of membership by instituting a monthly "History Talks" lecture series free to members; creating new programming; increasing number of grant applications; adding new tours. Decreasing Expenses: maximize use of staff for multiple functions to decrease new hiring; Google Ad Words grant to decrease marketing expenses.

Success in increasing revenue independent of shamROCK include:
1. Increased income from membership.
2. Increased Grant Revenue from new sources