PFLAG National
PFLAG is the extended family of the LGBTQ+ community.
Programs and results
What we aim to solve
Though marriage equality was achieved in 2015, lesbian, gay, bisexual, and transgender people have not achieved full and equal rights in all 50 states and its territories. According to the National LGBTQ Task Force, twenty-nine states lack anti-discrimination laws that include sexual orientation or gender identity, and there is no federal law protecting access to employment, housing and public accommodation, like hotels or restaurants, for LGBTQ+ people. Violence against the LGBTQ+ community is increasing at an alarming rate: FBI statistics show that in 2017, reported hate crimes increased by 17 percent over the previous year. LGBTQ+ people are more likely to lack access to affordable health care than the population at large. And the vast majority of LGBTQ+ students have experienced harassment or assault based on their sexual orientation, gender expression, gender, religion, race and ethnicity, and disability.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Safe Schools for All
For the 9 out of 10 LGBTQ students who experience some form of mistreatment in school, education can be a frightening experience. It’s incumbent upon parents, families, friends, and allies to make schools safer for all students. PFLAG chapters work directly with schools and stakeholders in their communities, providing support, resources, training, creative programs, and even model policy to create an environment of respect. Our umbrella program to support their efforts, work with our national partners and raise visibility of the issues facing LGBTQ youth in learning environments is our Cultivating Respect: Safe Schools for All program, with its supporting publication. Our advocacy work at the federal, state and local levels are an integral part as well. All of this work is designed to reinforce and support the work done by our local chapters to ensure that we all create and support learning environments that help all students find educational success.
Straight for Equality
Straight for Equality is an outreach and education project that empowers straight people in supporting and advocating for gay, lesbian, bi, and transgender (GLBT) people. This project reaches out to straight allies who may not have realized how their own contribution can make a significant difference. It also seeks allies who understand the importance of this goal but may be hesitant to get involved.
Straight for Equality's objectives are to a) invite allies into the community, b) educate people about what it means to be an ally, and c) engage allies by showing them how to create positive change, in big and/or small ways, to move equality forward.
Chapter Network Support
PFLAG National's largest program is supporting its network of more than 400 chapters, which crosses nearly all 50 states, the District of Columbia, and Puerto Rico. From publications to online learning programs, to advocacy support and media training, these are just a small sample of the many ways in which PFLAG National reinforces the efforts of this massive grassroots movement of passionate volunteers in communities across the United States.
PFLAG Academy Online
PFLAG Academy Online brings free, monthly, PFLAG members-only learning sessions right to your computer screen. Benefit from PFLAG’s diverse learning options, informed staff, great guests, and input from other participants---all without leaving home. All you need is a computer (or mobile device) and the drive to move equality forward.
Where we work
Awards
GLMA Achievement Award 2000
Gay Lesbian Medical Association
Renaissance Award 2000
Board of Directors
N/A 1994
Dallas/Fort Worth Black Tie Dinner Committee
Benjamin & Company Award 1999
Benjamin & Company
Humantarian Award 1995
Human Rights Campaign Fund
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of support groups offered
This metric is no longer tracked.Totals By Year
Population(s) Served
Gender and sexual identity, Ethnic and racial groups, Family relationships
Related Program
Chapter Network Support
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
PFLAG National has 400 local chapters in all 50 states and the District of Columbia.
Number of overall donors
This metric is no longer tracked.Totals By Year
Population(s) Served
Families, Parents, LGBTQ people
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Total number of new organization members
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
PFLAG’s theory of change posits that if more people understand LGBTQ+ inclusion and fully affirm their LGBTQ+ family members, friends, and co-workers, then equality for LGBTQ+ people will improve. A study from the Family Acceptance Project at San Francisco State University confirms that "Family acceptance predicts greater self-esteem, social support, and general health status; it also protects against depression, substance abuse, and suicidal ideation and behaviors.” With nearly nine-in-ten people claiming that they personally know someone who is lesbian, gay, bisexual or transgender, PFLAG has a goal of expanding the conversation by inviting, educating and engaging new people in this conversation about how LGBTQ+ equality impacts and improves life for all.
Since 1973, PFLAG has played a unique role in the equality movement, fueled by the powerful combination of family and ally voices, joined with LGBTQ+ voices, to call for the full inclusion of LGBTQ+ people both legally and culturally.
PFLAG envisions a world where diversity is celebrated and all people are respected, valued, and affirmed inclusive of their sexual orientation, gender identity, and gender expression. Our mission is to build on a foundation of loving families united with LGBTQ+ people and allies who support one another, and to educate ourselves and our communities to speak up as advocates until all hearts and minds respect, value and affirm LGBTQ+ people.
What are the organization's key strategies for making this happen?
The strategies PFLAG National employs to achieve these goals fall into three areas of activities: support, education, and advocacy.
Support: PFLAG National develops and helps grow nearly 400 local chapters in all 50 states, the District of Columbia, and Puerto Rico. These peer-to-peer support groups provide resources for LGBTQ+ people who are coming out, family members who want to support a loved one coming out, and allies who want to support their LGBTQ+ friends or coworkers. PFLAG National provides a variety of support services to its chapters, including assisting in the establishment of new chapters; training leaders in person at regional and state events and through educational webinars through the PFLAG Academy Online program; and providing one-on-one assistance by phone and online with chapter onboarding, membership growth, and chapter challenges. With bullying and hate crimes against LGBTQ+ people on the rise, and an increase in LGBTQ+ youth suicide and homelessness, PFLAG's resources in support of family acceptance and allyship help save lives.
Education: Greater access to education increases LGBTQ+ acceptance and awareness of the discrimination LGBTQ+ people face. Communities nearly void of resources for LGBTQ+ people and their families and allies seek PFLAG National’s educational publications such as guide to being a trans ally, Faith in Our Families, and Cultivating Respect, among others. PFLAG’s education sessions and publications through its program, Straight for Equality, and webinar program, PFLAG Academy Online, are continuously evolving, taking into account the latest research, the changing landscape of legal protections for LGBTQ+ employees and their families, and the emerging best practices in the workplace.
Straight for Equality in the Workplace offers more than fifteen workplace education courses at beginner and advanced levels that engage and cultivate allies, as well as those that focus on transgender and gender identity equality. The program provides a wide-ranging perspective on LGBTQ+-ally workplace equality, improves the workplace climate, has a positive effect on workplace effectiveness, and deepens internal working relationships with national partners.
Advocacy: Full legal protections against discrimination and harassment are needed so that people who are LGBTQ+ are safe and equal in their communities. PFLAG National advocates at the local, state, and federal levels to achieve equality through changing hearts, minds, and laws. PFLAG National helps draft legislation, mobilize constituents, and provides testimony in support of legislation. PFLAG serves in numerous national coalitions and holds leadership roles in others, including the Every Child Deserves a Family Coalition and the Equality Act Coalition. PFLAG also develops policy guides and advocacy toolkits to support the advocacy work of PFLAGers everywhere.
What are the organization's capabilities for doing this?
PFLAG National employs 20 full-time staffers in Washington, DC, Portland, OR, and the Los Angeles, CA, area with a collective 40+ years of expertise in education, advocacy, communications, development, and management. PFLAG National is governed by a 20-member Board of Directors, responsible for setting PFLAG’s strategic vision, and organized by thirteen regions led by a volunteer Regional Director, who assists in all aspects of chapter development. With over 250,000 members and supporters across the United States and over 400 chapters in nearly all fifty states, the District of Columbia, and Puerto Rico, PFLAG is the nation’s largest family and ally organization with a history of wins in the fight for equality. PFLAG National works and partners with nearly 100 major corporations every year to support increasing diversity and inclusion in the workplace. PFLAG National also partners with national and local nonprofits such as Advocates for Youth, GLSEN, Gender Spectrum, NAACP, National Center for Transgender Equality, Trevor Project, and more on various projects to achieve common goals.
What have they accomplished so far and what's next?
In the course of its over 48-year history, PFLAG has transformed values and practices for raising LGBTQ+ children. In 1973, the year the organization was founded, disownment of LGBTQ+ people was commonplace, parents regularly subjected their children to therapies that included electroshock and so-called “religious treatments,” and schools expelled and punished LGBTQ+ students as they experienced bullying, discrimination, and harassment.
Today, the gold standard advocated by PFLAG parents and families, and set forth by pediatricians and therapists, is to affirm and support LGBTQ+ people’s sexual orientation and/or gender identity and expression. We continue to build on our success at the local and state level to end discredited “conversion” therapies. School systems are following PFLAG best practices for serving lesbian, gay, bisexual, transgender, and gender non-binary students, and often engaging PFLAG chapters to provide training for teachers, administrators, and district leaders.
PFLAG has played a critical role in achieving marriage equality, providing critical leverage for local, state, and national wins on marriage, including a friend-of-the-court brief to the justices of the U.S. Supreme Court in the landmark Obergefell v. Hodges case that won the nationwide freedom to marry. Attempts to discriminate against LGBTQ+ people n 2018, PFLAG parent Debra Munn and her son Charlie took their case all the way to the Supreme Court in Charlie Craig v. Masterpiece Cakeshop; on the steps of the Supreme Court, Debra said, “PFLAG saved our family 15 years ago. We wouldn’t be here without you.”
Our next step is to ensure passage of the Equality Act, a federal bill that will add LGBTQ+ people to existing civil rights laws and will strengthen protections for all people. So far, PFLAG National has helped lead the way to passage of this legislation in the U.S. House of Representatives. The Equality Act would provide clear, consistent protections nationwide in employment, housing, credit, education, public spaces and services, federally funded programs, and jury service. PFLAG National has developed resources for chapters and individuals to advocate for the Equality Act in their communities, and will continue to uplift the voices of parents, families, and allies in the conversation on full equality.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
LGBTQ+ people, their parents and families, and allies
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person),
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How is your organization using feedback from the people you serve?
To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,
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What significant change resulted from feedback?
After receiving feedback from PFLAG chapters on their increasing interest and need to support communities of color, PFLAG National began a program to provide small grants to chapters doing diversity, equity, and inclusion work in their local communities. The Inclusion Grants program aims to increase the engagement of PFLAG chapters across the country in diverse communities by building programs to help chapters assess and understand community needs, engage with groups representing people of color, and develop long-term partnerships to create a chapter network more inclusive of all families.
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With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders,
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How has asking for feedback from the people you serve changed your relationship?
PFLAG National chapter leaders, through our Regional Directors Council, have a major role in how decisions are made and how resources are provided to the Chapter Network. Regular communication and feedback between PFLAG National and the Chapter Network has helped improve relations in order to better serve all communities and learn from each other.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
PFLAG National
Board of directorsas of 01/19/2023
Susan Thronson
Kathy Godwin
Stephanie Battaglino
Kay Holladay
Katherine Martinez
Edith Guffey
Chad Libertus
Liz de Jesus
Kelly Brooks-Hailey
Aruna Rao
Marilyn Willis
Ed.D.
Erin Roberts
Antón Castellanos Usigli
MPH
Chad Reumann
Paul Spivey
Blanca Leos
Elizabeth Castro
Dave Schuur
Sarah Echohawk
Kathy Halbrooks
Ann Miller
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
No data
Equity strategies
Last updated: 10/11/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.