PLATINUM2024

PFLAG National

PFLAG ​is the nation's largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and those who love them.

aka PFLAG National   |   Washington, DC   |  https://www.pflag.org

Mission

Our mission is to create a caring, just, and affirming world for LGBTQ+ people and those who love them. We envision an equitable, inclusive world where every LGBTQ+ person is safe, celebrated, empowered, and loved.

Ruling year info

1994

Executive Director

Brian K. Bond

Main address

1625 K Street NW Suite 700

Washington, DC 20006 USA

Show more contact info

Formerly known as

Parents, Families and Friends of Lesbians and Gays

EIN

95-3750694

NTEE code info

Lesbian/Gay Rights (R26)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2019.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Though marriage equality was achieved in 2015, lesbian, gay, bisexual, and transgender people have not achieved full and equal rights in all 50 states and its territories. According to the National LGBTQ Task Force, twenty-nine states lack anti-discrimination laws that include sexual orientation or gender identity, and there is no federal law protecting access to employment, housing and public accommodation, like hotels or restaurants, for LGBTQ+ people. Violence against the LGBTQ+ community is increasing at an alarming rate: FBI statistics show that in 2017, reported hate crimes increased by 17 percent over the previous year. LGBTQ+ people are more likely to lack access to affordable health care than the population at large. And the vast majority of LGBTQ+ students have experienced harassment or assault based on their sexual orientation, gender expression, gender, religion, race and ethnicity, and disability.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Safe Schools for All

For the 9 out of 10 LGBTQ students who experience some form of mistreatment in school, education can be a frightening experience. It’s incumbent upon parents, families, friends, and allies to make schools safer for all students. PFLAG chapters work directly with schools and stakeholders in their communities, providing support, resources, training, creative programs, and even model policy to create an environment of respect. Our umbrella program to support their efforts, work with our national partners and raise visibility of the issues facing LGBTQ youth in learning environments is our Cultivating Respect: Safe Schools for All program, with its supporting publication. Our advocacy work at the federal, state and local levels are an integral part as well. All of this work is designed to reinforce and support the work done by our local chapters to ensure that we all create and support learning environments that help all students find educational success.

Population(s) Served
LGBTQ people
Children and youth

Straight for Equality is an outreach and education project that empowers straight people in supporting and advocating for gay, lesbian, bi, and transgender (GLBT) people.  This project reaches out to straight allies who may not have realized how their own contribution can make a significant difference.  It also seeks allies who understand the importance of this goal but may be hesitant to get involved. 

Straight for Equality's objectives are to a) invite allies into the community, b) educate people about what it means to be an ally, and c) engage allies by showing them how to create positive change, in big and/or small ways, to move equality forward.

Population(s) Served
Adults
Activists

PFLAG National's largest program is supporting its network of more than 400 chapters, which crosses nearly all 50 states, the District of Columbia, and Puerto Rico. From publications to online learning programs, to advocacy support and media training, these are just a small sample of the many ways in which PFLAG National reinforces the efforts of this massive grassroots movement of passionate volunteers in communities across the United States.

Population(s) Served
LGBTQ people
Families

PFLAG Academy Online brings free, monthly, PFLAG members-only learning sessions right to your computer screen. Benefit from PFLAG’s diverse learning options, informed staff, great guests, and input from other participants---all without leaving home. All you need is a computer (or mobile device) and the drive to move equality forward.

Population(s) Served
Adults
LGBTQ people

Where we work

Awards

GLMA Achievement Award 2000

Gay Lesbian Medical Association

Renaissance Award 2000

Board of Directors

N/A 1994

Dallas/Fort Worth Black Tie Dinner Committee

Benjamin & Company Award 1999

Benjamin & Company

Humantarian Award 1995

Human Rights Campaign Fund

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of support groups offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Gender and sexual identity, Ethnic and racial groups, Family relationships

Related Program

Chapter Network Support

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

PFLAG National has 400 local chapters in all 50 states and the District of Columbia.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families, Parents, LGBTQ people

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Total number of new organization members

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of grants received

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of first-time donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Founded in 1973 by a mother and her gay son, PFLAG was born from the unified front of a family leading with love. An inspiring alliance of LGBTQ+ people and their loved ones continues to fuel PFLAG, fifty years later.

PFLAG ​is the nation's largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and those who love them. PFLAG’s network of hundreds of chapters and more than 325,000 members and supporters are helping create an equitable and inclusive world where every LGBTQ+ person is safe, celebrated, empowered, and loved.

The strategies PFLAG National employs to achieve these goals fall into three areas of activities: support, education, and advocacy.

Support: PFLAG National develops and helps grow hundreds of local chapters in all 50 states and the District of Columbia. These peer-to-peer support groups provide resources for LGBTQ+ people who are coming out, family members who want to support a loved one coming out, and allies who want to support their LGBTQ+ friends or coworkers. PFLAG National provides a variety of support services to its chapters, including assisting in the establishment of new chapters; training leaders in person at regional and state events and through educational webinars through the PFLAG Academy Online program; and providing one-on-one assistance by phone and online with chapter onboarding, membership growth, and chapter challenges. With bullying and hate crimes against LGBTQ+ people on the rise, and an increase in LGBTQ+ youth suicide and homelessness, PFLAG's resources in support of family acceptance and allyship help save lives.

Education: Greater access to education increases LGBTQ+ acceptance and awareness of the discrimination LGBTQ+ people face. Communities nearly void of resources for LGBTQ+ people and their families and allies seek PFLAG National’s educational publications such as guide to being a trans ally, Faith in Our Families, and Cultivating Respect, among others. PFLAG’s education sessions and publications through its program, Straight for Equality, and webinar program, PFLAG Academy Online, are continuously evolving, taking into account the latest research, the changing landscape of legal protections for LGBTQ+ employees and their families, and the emerging best practices in the workplace.

Straight for Equality in the Workplace offers more than fifteen workplace education courses at beginner and advanced levels that engage and cultivate allies, as well as those that focus on transgender and gender identity equality. The program provides a wide-ranging perspective on LGBTQ+-ally workplace equality, improves the workplace climate, has a positive effect on workplace effectiveness, and deepens internal working relationships with national partners.

Advocacy: Full legal protections against discrimination and harassment are needed so that people who are LGBTQ+ are safe and equal in their communities. PFLAG National advocates at the local, state, and federal levels to achieve equality through changing hearts, minds, and laws. PFLAG National helps draft legislation, mobilize constituents, and provides testimony in support of legislation. PFLAG serves in numerous national coalitions and holds leadership roles in others, including the Every Child Deserves a Family Coalition and the Equality Act Coalition. PFLAG also develops policy guides and advocacy toolkits to support the advocacy work of PFLAGers everywhere.

PFLAG National employs 21 full-time staffers in Washington, DC and across the country, with a collective 40+ years of expertise in education, advocacy, communications, development, and management. PFLAG National is governed by a 20-member Board of Directors, responsible for setting PFLAG’s strategic vision, and organized by thirteen regions led by a volunteer Regional Director, who assists in all aspects of chapter development. With over 325,000 members and supporters across the United States and hundreds of chapters in all fifty states and the District of Columbia, PFLAG ​is the nation's largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and those who love them. PFLAG National works and partners with nearly 100 major corporations every year to support increasing diversity and inclusion in the workplace. PFLAG National also partners with national and local nonprofits such as Advocates for Youth, GLSEN, Gender Spectrum, NAACP, National Center for Transgender Equality, Trevor Project, and more on various projects to achieve common goals.

In the course of its 50-year history, PFLAG has transformed values and practices for raising LGBTQ+ children. In 1973, the year the organization was founded, disownment of LGBTQ+ people was commonplace, parents regularly subjected their children to therapies that included electroshock and so-called “religious treatments,” and schools expelled and punished LGBTQ+ students as they experienced bullying, discrimination, and harassment.

Today, the gold standard advocated by PFLAG parents and families, and set forth by pediatricians and therapists, is to affirm and support LGBTQ+ people’s sexual orientation and/or gender identity and expression. We continue to build on our success at the local and state level to end discredited “conversion” therapies. School systems are following PFLAG best practices for serving lesbian, gay, bisexual, transgender, and gender non-binary students, and often engaging PFLAG chapters to provide training for teachers, administrators, and district leaders.

PFLAG has played a critical role in achieving marriage equality, providing critical leverage for local, state, and national wins on marriage, including a friend-of-the-court brief to the justices of the U.S. Supreme Court in the landmark Obergefell v. Hodges case that won the nationwide freedom to marry. Attempts to discriminate against LGBTQ+ people in 2018, PFLAG parent Debra Munn and her son Charlie took their case all the way to the Supreme Court in Charlie Craig v. Masterpiece Cakeshop; on the steps of the Supreme Court, Debra said, “PFLAG saved our family 15 years ago. We wouldn’t be here without you.”

Our next step is to ensure passage of the Equality Act, a federal bill that will add LGBTQ+ people to existing civil rights laws and will strengthen protections for all people. So far, PFLAG National has helped lead the way to passage of this legislation in the U.S. House of Representatives. The Equality Act would provide clear, consistent protections nationwide in employment, housing, credit, education, public spaces and services, federally funded programs, and jury service. PFLAG National has developed resources for chapters and individuals to advocate for the Equality Act in their communities, and will continue to uplift the voices of parents, families, and allies in the conversation on full equality.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

PFLAG National
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PFLAG National

Board of directors
as of 01/24/2024
SOURCE: Self-reported by organization
Board chair

Susan Thronson

Kathy Godwin

Stephanie Battaglino

Kay Holladay

Katherine Martinez

Edith Guffey

Chad Libertus

Liz de Jesus

Kelly Brooks-Hailey

Marilyn Willis

Ed.D.

Erin Roberts

Antón Castellanos Usigli

MPH

Chad Reumann

Paul Spivey

Blanca Leos

Elizabeth Castro

Dave Schuur

Sarah Echohawk

Kathy Halbrooks

Ann Miller

Penny McIntyre

Organizational demographics

SOURCE: Self-reported; last updated 10/11/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data

Equity strategies

Last updated: 08/18/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.