ALS Association Golden West Chapter

The Golden West Chapter will continue its quest to deliver the highest level of care for people living with ALS, accelerate pioneering science, and promote important public policy initiatives.

Care Services
•Utilize Continuous Quality Improvement Process in pursuit of high quality programs for people with ALS and their loved ones.
• Advance Clinic partnerships to increase levels of integrated service throughout our service area, advance ALS research and ensure continuity of care.
• Utilize the Chapter website, print materials, technology and collaborative partnerships to increase engagement in programs and services.

Marketing & Communications
•Enhance Strength and Image of the Chapter Brand by anchoring all forms of messaging to the Chapter's integrated mission and vision-driven view of the world – everything we do advances the search for a cure for ALS and by enhancing all existing communications channels (print, email, social, web) to add warmth, personality, and local authenticity
• Increase market segmentation by maximizing Donor Pro and Convio functions in order to retain current donors, engage new ones and provide first-rate communication to those many we serve and by identifying and evaluating additional tools to assist with segmentation objectives
• Promote access and connection by effectively using print and technology to ensure that all constituents are able to connect with the Chapter and with each other in meaningful ways.
• Deepen media-based relationships by identifying and soliciting engagement with media partners willing and able to advance the Chapter's mission
•Develop Marketing and Communications Capacity by expanding staff and volunteer support of Marketing and Communications functions and Chapter priorities.
Fund Development
Develop Organizational Capacity by creating a culture of philanthropy and developing relationship ambassadors (“Chapter champions") throughout the organization and by evaluating and adapting internal processes in support of fund development activities.
• Enhance Annual Revenue through effective Donor Acquisition/Donor Retention/Re-Committed Lapsed Donors and Upgraded donation Efforts by increasing family engagement (Chapter served) and new donor activity on an annual basis, by exploring, assessing and adopting new opportunities (projects/initiatives) and platforms (current and emerging technologies) for the purpose of new donor engagement and by making progress toward an increased donor retention rate each year, making progress toward increasing giving levels of retained donors each year and making progress toward re-engaging a higher number of lapsed donors each year.
• Execute Integrated and Compelling Messaging/Communication by anchoring all messaging to our integrated mission and vision driven view of the world – everything we do advances the search for a cure for ALS and by segmenting audiences and targeting messages throughout the year to yield deeper donor engagement and increased giving.
• Increase Signature and Special Events Revenue each year by increasing Walk/Ride participation of individuals and families served by the Chapter (including the creation of more IHO and IMO teams).

Strategic Objectives
• The Chapter will continue to cultivate and steward people with ALS, current and former caregivers and others across Chapter territory boundaries where appropriate.
• The Chapter will continue to be a resource to other Chapters, both within and outside of CA.
• The Chapter will seek opportunities to engage the National ALS Association to advance program, fund development and leadership development goals.
• The Chapter will cultivate relationships Federal and State Government departments and officials in order to increase awareness of the needs of the ALS community and advocate for programs that benefit the ALS Community.
• The Chapter will work closely with Affiliated, Recognized and Certified ALS Treatment Centers to advance a fully integrated community and clinic based care model.
• The Chapter will work closely with the scientific community that represents the full continuum from basic to clinical research.
• The Chapter will encourage and support the ALS patient community's participation in research activities.
• The Chapter will exhibit that our mission priorities are integrated and interdependent.
• The Chapter will help all stakeholder groups to understand that everything we do advances the search for an effective treatment and cure for ALS.
• The Chapter will address the challenge of continuity of care across a wide array of clinic and other Chapter partners, both within and outside of our service area.
• The Chapter will work closely with the National ALS Association to support the effectiveness of the National Board of Representatives and Board of Trustees in addressing the shared or competing objectives of the Chapter and the National ALS Association.
• The Chapter will evaluate opportunities to work with other organizations, both within and outside of The ALS Association, to insure that the proposed activity will advance progress related to our mission priorities.

The organization has significantly increased both the number of people with ALS served, and the financial investment in support of our mission priorities: Care Services, Research and Public Policy. Today we are reaching 97% of the predicted number of people diagnosed with ALS and we have made great progress toward our goal of delivering the Standard of Care (as codified in the California Health Code) to 90% of the people with ALS living in our service area.

We recognize that people with ALS and their families benefit from, and rely on, the Chapter to deliver high quality and high impact programs related to care, research and public policy. Robust, integrated and comprehensive programs are possible as a result of the Chapter's clear focus and dedication to each person living with ALS and their loved ones in our service area, and the development of strong affiliations with medical professionals and ALS multidisciplinary clinic teams, ALS researchers, bio-tech industry partners and elected officials. Partnership models are the key to realizing our Vision – creating a world without ALS.