Assistance League San Fernando Valley
Transforming Lives - Stengthening Community
Programs and results
What we aim to solve
As with all organizations, we need to both maintain and increase our membership. We also want to increase our community outreach by expanding our existing programs.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Operation School Bell - Due to Covid 19 program currently on hold
School appropriate new shoes and socks are purchased for up to 35 teacher-recommended children at each of 32 Title l public elementary schools. Hygiene supplies and emergency clothing are provided to the school nurses to be used on an as-need basis. Dictionary/almanacs are given to all 3rd grade students at the same Title 1 schools.
Rape Victims Assistance Kits - Due to Covid 19 program currently on hold.
Clothing is supplied to a local trauma center for distribution to rape victims to wear home when their own clothes have been taken as evidence by authorities.
Senior Multi-Interest Leisure Enrichment (S.M.I.L.E.) - Due to Covid 19 this program is on hold.
Assistance League members visit a local senior center each month, providing professional entertainment, refreshments, and social stimulation for the residents.
Kids Kits - Due to Covid 19 this program is currently on hold.
Kit bags are filled with items to occupy and entertain children visiting the pediatric unit of a local hospital. 150 kits are given each month containing a new book, a toy and small activity items.
Hygiene Kits for the Homeless - Due to Covid 19 this program is currently on hold.
Small size hygiene items i.e. shampoo, body wash, shaving materials, toothbrush, toothpaste, hand wipes, deodorant and various other items are bagged and passed out to the homeless at two local churches which open their showers to the homeless on a weekly basis. 160 kits per month are distributed.
Bear Buddies - Due to Covid 19 this program is currently on hold.
Distributes teddy bears to local police, firefighters, hospitals and trauma centers to comfort children in a traumatic situation.
Where we work
External reviews

Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our goal is to increase membership by adding fifteen new members each year. This will enable us to increase our community outreach by utilizing more current methods of contact.
What are the organization's key strategies for making this happen?
We are reaching out to other organizations whose members may have an interest in participating in our activities and programs. Potential new member coffees have been historically successful in recruiting new members. We are also in the process of developing a website and investigating other social media opportunities.
What are the organization's capabilities for doing this?
We have an active membership committee focused on achieving our goal of increasing our existing membership. Our current Strategy addresses the need to modernize and update our organization.
What have they accomplished so far and what's next?
So far we have developed an effective Strategic Plan. We have created a format for action plans and a method of reporting our progress to our membership. Continuing to implement and evaluate our Strategic Plan, expanding our membership and implementing our mission statement of "Transforming the lives of children and adults through community programs".
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Assistance League San Fernando Valley
Board of directorsas of 09/08/2021
Mrs. Tina McConnell
Assistance League San Fernando Valley
Term: 2021 - 2022
Linda McConnell
President
Lorie Norwalt
VP Membership
Roseanna Neustaedter
VP Philanthropic Programs
Linda Swarzman
VP Resource Deveopment
Sharon Stechman
VP Education
Sue Waller
Recording Secretary
Madeline Irons
Corresponding Secretary
Barbra Schackel
Treasurer
Mary Grim
VP Hospitality
Mary Schaffer
VP Mktg./Communications