GOLD2022

COACHELLA VALLEY REPERTORY

aka CVRep   |   Cathedral City, CA   |  www.cvrep.org

Mission

An educational, dramatic and musical theatre organization whose mission is to present thought provoking, innovative theater of substance, and outreach programs that enrich, enhance, and impact the quality of life for residents and visitors in the Coachella Valley.

Ruling year info

1996

Executive Artistic Director

Mr. Adam Karsten

Main address

68510 E Palm Canyon Dr

Cathedral City, CA 92234 USA

Show more contact info

EIN

95-4304295

NTEE code info

Performing Arts Centers (A61)

Elementary, Secondary Ed (B20)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

CVRep's vision is to be one of America's premier regional Actors' Equity playhouses and to provide leadership in arts presentations. We strive to make an essential contribution to the cultural vitality of the diverse communities that we serve in the Coachella Valley.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Coachella Valley Repertory Theatre - Playhouse

CVRep is an educational, dramatic and musical theatre organization whose mission is to present thought-provoking, innovative theatre of substance, and outreach programs that enrich, enhance and impact the quality of life for residents and visitors in the Coachella Valley.

Population(s) Served
Adults
Children and youth

Coachella Valley Repertory Theatre busses in students, free of charge, to participate in age-appropriate productions with relevant themes such as anti-bullying.

Population(s) Served
Adolescents

Provides educational programs in: acting and improvisation; scene study; voice; writing; public speaking for adults and a Theatre Kids program for grades 3 - 9.

Population(s) Served
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of donors retained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Complete records for years prior to 2014 were maintained on a different software platform.

Number of new donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Complete records of new donors prior to 2014 were maintained on a different software platform.

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

List subscribers are defined as those who receive regular email blasts from CVRep

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Adolescents

Related Program

Coachella Valley Repertory Conservatory

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Classes are taught in: Improvisation; Acting; Scene Study; Character Analysis; Vocal Techniques; and Writing.

Number of show sponsors and underwriters

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Show sponsors and underwriters support a variety of performance and educational programming.

Number of grants applying for

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Ethnic and racial groups, Economically disadvantaged people

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

In 2019 CVRep began a program of applying for grants from Foundation that support non-profit performing arts organizations. $60,000 has been raised under this new initiative.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

In 2018 the company purchased and extensively remodeled a new performing arts venue in Cathedral City. Prominently located on Highway 111 (the main thoroughfare linking all of the desert cities), the theater opened with its first production in March of 2019 and has already begun to realize its potential to transform the cultural identity of the region. The new state-of-the art theater allows for a greatly expanded audience: the previous leased theater space only had 86 seats; the new theater has 206 – all with uninterrupted views - which more than doubles the opportunity for audience capacity at each performance and ensures availability for an expanded base of subscribers.

The large main stage area – as well as the expansive backstage spaces – provide a wide variety of options in productions, ranging from intimate one-person plays or cabaret performances to large musical productions with live orchestras. Actors and stagehands now have professionally equipped dressing rooms and backstage areas as supportive spaces.

CVRep provides Coachella Valley and Riverside County residents and visitors with access to the type of high quality theatrical productions enjoyed by audiences of the best-known regional theaters in the nation. It presents a main season of four plays, each with a three week run (and 20 performances). A variety of other theatrical and musical productions – including special events - are also scheduled throughout the year. CVRep productions adhere to strict artistic and financial standards and the company collaborates with professional union actors, directors, choreographers and designers.

Educational outreach is a key component of CVRep's endeavors, and the extensive program of classes offered by the CVRep Conservatory has proven successful for many years. The Conservatory programming offers a unique educational opportunity for children and adults to train in the performing arts (including acting, improvisation, voice and writing) while being mentored by seasoned professionals. CVRep also partners with local middle schools, high schools and other community organizations in this regard. These classes foster new artistic outlets for the community and its creativity, allowing for professional and fledgling performers and writers to grow in comfort and confidence as they present their work.

As part of its Youth Outreach Program CVRep also presents an annual production specifically developed for Coachella Valley students that is culturally and socially relevant in today's complicated world. Over the past ten years, CVRep has bussed in more than 13,000 students, free of charge, to experience live theater, some for the very first time. The Youth Outreach Productions offer local student actors the opportunity to work in a professional setting, giving many of them their first professional acting experience. At the end of each performance, a Q & A session is conducted with the members of the audience to initiate a dialogue about their experiences and to help the conversations continue long after leaving the theater.

CVRep’s administrative and financial strength enables the theatre to fulfill its mission in myriad ways that benefit its community and the field. The governing Board of Directors consists of a balance of financial and legal professionals, community philanthropists, and others with long-standing ties to the theater and entertainment fields. The staff includes its founding Artistic Director and supporting professionals with theater backgrounds in key administrative, marketing and development areas. The theater’s revenue strategies include subscriptions sales and single play tickets; special fundraising events; corporate, foundation and government grants for operating and educational outreach efforts; and play sponsorships. CVRep’s annual subscriber base has grown substantially during the past few years, and now numbers over 1300 (although this number will grow as the subscription sales for the upcoming season have just become available).

CVRep knows and responds to its community. One of its most successful fundraising programs offers supporters the opportunity to experience live interviews with ‘Luminaries’ from the stage and screen. These special events honor older and well-known theater artists, many of whom have made their permanent homes in the Coachella Valley.

One hundred percent of the CVRep Board contributes and actively participates in reaching the goal. Our first play in the new space was over 90% filled. Reviews continue to be stellar. Our donors feel passionate about our theater.

With an expanded capacity – and an expanded audience – the company is now able to provide theatrical programming as well as a wide variety of educational opportunities to a much larger portion of the Coachella Valley population. Each of the four main stage productions during the upcoming season can reach 4060 audience members during each three week run. Conservatory programming will grow in the new facility, and has the potential of attracting well over 300 students of all ages during the upcoming fiscal year. CVRep’s outreach to middle schools in the Coachella Valley continues to engage over 1000 young people annually from a diverse population.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Visitors and residents throughout the entire Coachella Valley region

  • How is your organization collecting feedback from the people you serve?

    Focus groups or interviews (by phone or in person), Community meetings/Town halls, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We have purchased and installed a new donor management software system that will allow us to better integrate all information about our donors, audiences and volunteers.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Coachella Valley Repertory has a profound commitment to the communities that we serve, and works continuously to ensure that the programming and educational opportunities that we offer are relevant and of genuine interest.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection,

Financials

COACHELLA VALLEY REPERTORY
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

COACHELLA VALLEY REPERTORY

Board of directors
as of 11/27/2022
SOURCE: Self-reported by organization
Board chair

Mr. David Cohan

self-employed

Term: 2022 - 2025

David Cohan

Michael Monachino

Atma Wiseman

Atma Wiseman Interiors

James Egan

Mark Leonard

Peggy Jacobs

Bernie Fromm

Hugh Glenn

Roberrt Moon

Nicole Taylor

Doug Moreland

Fernando Diaz

Katy Titcomb

Andre van Niekerk

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 11/27/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 06/28/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.