Unto, Inc

Our mission is to express the kindness of Jesus in the toughest places on earth by relieving suffering, restoring dignity, and revealing hope.

We accomplish our mission, in partnership with international Cru ministries, through Food and Agriculture, Clean Water, and Critical Aid Programs. Our partners at Cru work in more than 190 countries around the world.

To help enhance Cru's mission, our five-year vision goals (ending in August 2023) are to serve people simultaneously in 50 countries in the toughest places and to be the preferred humanitarian partner for Cru ministries in the United states while being able to respond to select crises as they arise.

Four strategic focus areas have been identified within the five-year strategic plan. Each area has key performance indicators.

The areas are: building a high-performing organization, strengthening field relationships, increasing financial capacity, and improving brand recognition. This detailed plan is available for review if the foundation is interested in doing so.

A SWOT analysis in April 2020 shows the following strengths:

- A strategic plan and risk management and financial controls are in place.
- We have the complete support of Cru, the largest parachurch organization in the world; serving in 191+ countries.
- 85% of staff, including the CEO, are missionary staff and secure their own sponsors for salary which reduces overhead and program cost.
- Solid branding and strong messaging that inspires people to become engaged with the ministry.
- Growing donor base across all value streams.
- Field teams are nationals in countries where we serve who are vetted and trusted indigenous Cru staff and like-minded partners.
- Well established volunteer network that engages approximately 20,000 volunteers across the United States annually.
- Strong institutional bent toward partnership with other organizations.

In February 2020 the ministry changed its name from Global Aid Network (GAiN) to Unto. This name change was supported by a year and a half of market study and implementation. The transition was successful and staff and donors are adopting and adapting well.

The most recent version of the ministry's annual report is available on the website at unto.com/about/financial-accountability/