24TH STREET THEATRE COMPANY

More than just plays

Los Angeles, CA   |  http://www.24thstreet.org

Mission

24th STreet Theatre's mission is to engage, educate and provoke young people and their families with excellent theatre and arts education.

Ruling year info

1997

Executive Director

Jay McAdams

Artistic Director

Debbie Devine

Main address

1117 W 24th St

Los Angeles, CA 90007 USA

Show more contact info

EIN

95-4607337

NTEE code info

Arts Education/Schools (A25)

Theater (A65)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

There is a fundamental lack of community, empathy and urgent discourse in American society. The reliance upon technology for communication has distanced people from the intimacy of being “in the room" together, which can lead to a deeper understanding and connection. This trend can also be seen in the popularity of on demand entertainment on a personal device, or in one's home, over live theatre and musical events. Live performance has also become too expensive for people of lower incomes to attend, creating a disparity in the economic status of audience members and the belief that live theatre is only for wealthy people. Finally, a gluttony of simple productions of no substance has tarnished the reputation of children's theatre as frivolous, colorful nonsense.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

After 'Cool & Summer 'Cool

Free after school arts education and enrichment program for local students who otherwise would have little to no access to arts education and instruction.
Aligned with the California Standard for the Visual and Performing Arts to help students develop the arts education skills expected for each grade level.

Population(s) Served
Children and youth
Economically disadvantaged people

High School students assist with our After 'Cool programs and participate in intermediate theatre program, volunteer and assist with special events, to promote leadership skills and college education.

Population(s) Served
Adolescents
Economically disadvantaged people

Community-based project through which we create a production using neighborhood residents, most of whom are Spanish-speakers.
Developed from Teatro Neuvo- which was to bring more Spanish-speaking audiences into the theatre.

Population(s) Served
People of Latin American descent
Adults

Participatory performance that aligns with Common Core standards for Theatre for grades K-5, including pre- and post-trip class workshops.

Population(s) Served
Children and youth
Students

Annual professional performance of thought provoking and engaging plays for young (and all) audiences.

Population(s) Served
Families

TAPA teaches educators how to integrate basic performance techniques in the everyday classroom to make their job more rewarding and creative and to make their students better and more enthusiastic learners.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of fields trips

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Economically disadvantaged people

Related Program

Enter Stage Right

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

An average of 100 students attend each workshop with 4-6 teachers. The interactive performance introduces students to the magic of theatre and includes two workshops before and after the trip.

Hours of mentoring

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adolescents, At-risk youth

Related Program

Leadership Academy

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

High School students serve as mentors for younger students in our After 'Cool program for 30 weeks.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We want to bring quality theatre to the people of Los Angeles, and the world, in order to engage people of different backgrounds in discourse of urgent social issues through a shared, live experience. We want to revolutionize the Theatre for Young Audiences genre by challenging the idea that children's theatre has to be cheerful and simplistic to be enjoyed. We want to produce and create new works of theatre that can be enjoyed by audiences of all ages, with high production and performance quality that speaks to urgent social issues of our time. We want the intimate and powerful experience of live theatre to be accessible to people of all incomes, backgrounds and languages, who will see their stories represented on the stage in a truthful and dynamic fashion that defies stereotypes. Above all, we want theatre to be valued as a mirror of a community's triumphs and failures, a source of urgent discourse, and a celebration of our shared stories through art.

24th STreet Theatre has created a unique program, called Enter Stage Right, that is designed to introduce elementary students to the magic of theatre in a way that engages them as storytellers and artists. Our combination of workshop and field trip meets the California VAPA standards, while also incorporating hands on participation through the performance by the students themselves, building not only an understanding but an enthusiasm and appreciation of the theatre. We have partnered with LAUSD and LACOE to serve more than 7,000 students each year for more than 15 years, with cost subsidizing to make the program more affordable. Our award-winning Theatre for Young Audiences (TYA) productions include sophisticated new plays created in-house as well as international and national works that challenge young people and adults to think and engage. Our Teatro del Pueblo program empowers local residents, many of whom are immigrants and mono-lingual Spanish speakers, through free workshops and a Christmas production, to tell their stories. Our theatre is located in a residential neighborhood with predominantly low-income families, so we are geographically convenient to a population that may not have considered the theatre as a destination for entertainment. Tickets are offered to neighborhood residents for only $2.40, or often free, to ensure that economic barriers do not keep audiences from attending. We also offer free after school classes, summer workshops and weekly mentoring programs to local students, who create and perform their own stories on stage each year. Students learn the value of theatre, build team work and leadership skills, and practice empathy while exploring social issues through performance and storytelling. 24th Street Theatre also hosts an annual Dia de los Muertos festival to cultivate and support artists and vendors in the local community and celebrate the Mexican heritage of many of its residents.

Led by founders Jay McAdams and Debbie Devine, 24th STreet Theatre has become a national leader in Theatre for Young Audiences, one of the largest education partners with the second largest school district in the country, and an irreplaceable pillar of the local community as a gathering spot and center of cultural celebration. Executive Director, Jay McAdams, is a graduate of the American Academy of Dramatic Arts, a 2011 Leadership LA Fellow, and a winner of the Center for Social Innovation Fellowship from the Stanford University Executive Program for Non-Profit Leaders. Artistic Director, Debbie Devine, has been an award-winning theatre director and a respected leader in the field of arts education for over three decades. She has been the Chair of the Drama Dept. of The Colburn School of Performing arts for over 20 years and is also a theatrical director with the LA Philharmonic. Through a diverse board membership, 24th STreet Theatre has created partnerships with local government agencies, arts organizations, corporate entities and educational intuitions to expand our service reach and secure sustainable funding for the continuation and expansion of our programs.

24th STreet Theatre is nationally known among theatre professionals for our creation of sophisticated children's theatre. We have established a top quality arts education program, partnered with the second largest school district in the country (LAUSD), and created a DVD and workbook version of our program to reach students across the country. We create award-winning productions that provoke urgent social dialogue within our audience each year and are celebrated locally by government officials and citizens in our community for the opportunities we provide to neighborhood residents. In our recent five-year strategic plan, we have identified the following long-term goals: to expand awareness of our productions to the population at large and create a demand for sophisticated theatre for young audiences; to create a repertoire of new, sophisticated plays for all ages for use by other theatre companies; to create a touring version of the Enter Stage Right program and incorporate online resources to expand the number of students our program can inspire; to expand our local audience through more performances for each run and touring opportunities to reach new patrons outside of our immediate geographic locale; to establish a program for the training of high-quality teaching artists to serve the students of the greater Los Angeles area.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    24th Street Theatre served 18,000 people in FY18/19, the last year of full operations prior to COVID-19, that comprise three primary audiences: 1) K-12 students and teachers (9,000 people) that reflect the diversity of the Los Angeles Unified School District (Latinx-74.1%, White-10.3%, African America-7.7%, Asian-3.6%, Filipino-1.9%, and American Indian or Alaskan Native, Native Hawaiian or Pacific Islander-1%). 2) English- and Spanish-speaking theatre audiences (4,000 people) that reflect the diversity of Los Angeles (Latinx-47.5%, White-29.4%, Asian-10.7%, African America-9.8%, and Native American and Pacific Islander-.5%). 3) Residents of the theatre's South Los Angeles neighborhood (5,000 people) who are nearly completely Latinx and low-income.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    In response to the death of George Floyd and the ensuing reexamination of race relations, the 24th Street Board of Directors formed a cultural equity and inclusion committee including the Board President, three other board members, and the Executive Director and Associate Artistic Director. Four of six members are people of color. The committee has set forth initiatives that explore all facets of artistic, community program and administrative operations. Actions taken include promoting the Director of Latino Theatre Productions to Associate Artistic Director, creating an advisory committee of parents whose children participate in 24th Street programs, and a commitment to creating productions by and starring people of color and hiring people of color. Two recent hires were people of color.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders,

  • How has asking for feedback from the people you serve changed your relationship?

    The Parents Advisory Committee is currently exploring means, tactics and communications that are more culturally responsive to enhance participation and engagement of youth and parents via the theatre's extracurricular arts education programs that immerse 100 South Los Angeles youth in 32 weeks of sequential arts programming annually.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback,

Financials

24TH STREET THEATRE COMPANY
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

24TH STREET THEATRE COMPANY

Board of directors
as of 3/1/2021
SOURCE: Self-reported by organization
Board chair

Dr. Nate Zeisler

The Colburn School

Term: 2017 -

Jacqueline Hamilton

Office of Congresswoman Karen Bass

Jessie Stone

USC Viterbi Engineering School

Debbie Devine

24th STreet Theatre

Vijay Gupta

Los Angeles Philharmonic

Michael Hirschfeld

Executive Service Corps Southern California

Craig Keys

NCN Vision

David Marquez

Business Development Consultant

Jennifer Needham

The Capital Group Companies

Juan Hernandez

The Capital Group Companies

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 03/01/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight

The organization's co-leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 03/01/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.