READING TO KIDS
Programs and results
What we aim to solve
The Los Angeles Unified School District reports that 96.5% of the children we serve are economically disadvantaged and qualify for free or reduced-price meals. 53.7% of the children at our partner schools report a primary language other than English. 93.1% are Latino or Hispanic, 3.5% are Black or African American, 1.9% are White or Caucasian, and 1.2% are Native American or Alaskan Native, Asian, Pacific Islander or Filipino, or multiracial. (LAUSD School Profile Demographics, 2018-19). Our mission is motivated by a landmark 1985 study conducted by the National Commission on Reading, which found that "the single most important activity for building the knowledge required for eventual success in reading is reading aloud to children." Our reading clubs are based on this study, and they were designed with substantial input from our partner elementary schools, with the common goal of inspiring children to become life-long readers.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Monthly Reading Clubs
Reading to Kids is an ongoing program, with reading clubs offered on the second Saturday of every month. At the monthly reading clubs, pairs of volunteers read grade-appropriate books aloud to small groups of children organized by grade level from K-5. Children listen to the stories, practice new words, and participate in discussions about the books. This method creates a fun, interactive experience that positively reinforces learning as children develop critical skills. The supportive reading club atmosphere encourages the children to take an active interest in the story—without the pressure of a formal school environment. After volunteers read the story, the children participate in a craft or writing project to reinforce the book’s themes.
Reading to Kids also gives each child a paperback book to take home for his/her personal library. We donate the hardcover read-aloud books to school libraries, allowing further reading and enabling teachers to use them in their classrooms.
During the reading clubs, Reading to Kids partners with teachers and school administrators to conduct parent training sessions. These sessions offer advice to parents on encouraging their children to read at home and provide them with information on their community’s educational resources; this empowers parents to take active roles in their children’s education. We also offer all participating parents a new book to expand their children’s home libraries.
Where we work
External reviews

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Our results
How does this organization measure their results? It's a hard question but an important one.
Rate of student attendance during the reporting period
This metric is no longer tracked.Totals By Year
Population(s) Served
Children, People of Latin American descent, Economically disadvantaged people
Related Program
Monthly Reading Clubs
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Reading to Kids tracks the attendance of children at our monthly Saturday reading clubs as a percentage of the entire school population that voluntarily participates.
Number of volunteers
This metric is no longer tracked.Totals By Year
Population(s) Served
Children, Economically disadvantaged people, People of Latin American descent
Related Program
Monthly Reading Clubs
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Context Notes
Reading to Kids recruits volunteers to read to children who attend our monthly reading clubs. Pairs of volunteers read to small groups of children at eight elementary schools.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The goals of Reading to Kids are as follows:
• To promote improved reading and learning skills in elementary school children
• To develop the library resources of participating schools through book donations
• To furnish children with books for their homes
• To provide enriching and rewarding volunteering opportunities
• To bring the successful "reading club" program to other elementary schools
What are the organization's key strategies for making this happen?
The primary goal of Reading to Kids is to promote improved reading and learning skills in elementary school children--skills that may help lead to a more successful future for the children who participate.
Many students living near downtown Los Angeles reside in a densely populated area with numerous apartment and commercial buildings and little or no access to safe recreational areas. Many of the children in this area are from low income families, are recent immigrants to the country, are limited-English proficient, and have room for substantial improvement in their reading test scores. Helping these students is our highest priority.
By bringing volunteers, ranging from college students to young professionals to retirees, into neighborhood schools to read to these children once a month, Reading to Kids aims to help these children associate reading with pleasure and to promote the value of education and literacy. Furthering these goals are parent workshops in which teachers provide training to the parents of the attending children on how to continue the benefits of the reading club at home.
Reading to Kids also strives to develop the library resources of participating schools through book donations. When books are purchased for use at the reading clubs, they are donated to the schools' libraries so that the children (and future generations of children) may continue to enjoy literary works that have been hand-selected by the schools' teachers. Furthermore, at the conclusion of each reading club, the children are provided with free "prize" books as a reward for their attendance. The goal is to furnish them with books for their homes that they and their siblings will continue to enjoy.
Another goal of Reading to Kids is to provide an enriching and rewarding volunteering opportunity to upstanding community members who may have limited time to give, but who sincerely wish to give to the community and touch the lives of others. The monthly reading clubs do not require a major commitment--volunteers can choose to volunteer at a reading club whenever their schedules permit.
Finally, Reading to Kids is working to bring the successful "Reading Club" program to other elementary schools in downtown Los Angeles. The program continues to succeed because of the generous support of foundations, corporations, schools, educators, and individuals and because of the overwhelming enthusiasm of the participating parents, children, teachers, and volunteers.
What are the organization's capabilities for doing this?
Reading to Kids is a grassroots organization dedicated to inspiring underserved children with a love of reading, thereby enriching their lives and opportunities for success in the future.
At our monthly reading clubs, pairs of volunteers read aloud to small groups of children, while their parents receive training on how to encourage their children to read at home. Kids, parents, teachers, and school libraries receive book donations at the end of the reading clubs. These are important donations, as 60 percent of low-income homes do not have age-appropriate reading materials for children.
What have they accomplished so far and what's next?
Since its inception in 1999, Reading to Kids has given more than 180,000 prize books to children who attend the reading clubs, donated more than 32,000 hardcover books to school libraries, and our volunteers have spent more than 220,000 hours reading to kids.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
READING TO KIDS
Board of directorsas of 11/15/2022
Jason Axe
No Affiliation
Rich Shimano
No Affiliation
Matthew Jones
No Affiliation
Mark May
No Affiliation
Robyn Chew
No Affiliation
Sean Morris
No Affiliation
Jason Axe
No Affiliation
Ali Oktay
No Affiliation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 11/14/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.